Tag Archives: consulting

Content Marketing

Lavidge adds several new clients to roster

Lavidge, a full-service advertising, public relations, communications, consulting and interactive marketing agency, added several new clients to its roster.

Lavidge has partnered with East Valley Partnership, a coalition of civic, business, educational and political leaders dedicated to the economic development and promotion of the East Valley of Greater Phoenix. The partnership advocates for changes/improvements in areas such as economic development, education, transportation and infrastructure, arts, healthcare and other important areas. What’s more, the agency has signed with Barnet Dulaney Perkins Eye Center, a leading provider of advanced vision care and surgery, to assist in positioning as an industry leader; and VirTra, a global leading provider of the world’s most realistic and effective use of force and firearms shooting simulators.

Lavidge also expanded its representation of homebuilders and active adult communities with the addition of Meritage Homes and Meritage Homes Active Adult, to enhance the brand with a national advertising, sales and marketing campaign.

The agency will also lend web and interactive marketing support for IT solutions provider, OneNeck IT Solutions and facilitate a corporate website redesign for leading oil refiner and retailer, Western Refining.

“We’re grateful that our long-standing position as a results-driven, creative agency continues to bring outstanding clients to our door both locally and nationally,” said Bill Lavidge, CEO of Lavidge.

Content Marketing

Lavidge expands staff to support growing client base

LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, announced several new hires to manage its growing client base.

LAVIDGE’s be creative, work smart, have fun mantra has been adopted by new and current employees across all divisions. Amy Singer joined the account service team as a senior account executive. Previously, she held a similar position as a global brand marketing specialist for Sebago Footwear at Wolverine Worldwide in Rockford, Mich. In addition to her industry expertise and enthusiasm, Singer brings 12 years of marketing knowledge to the department.

The public relations department has added Jessica Pridonoff as a senior account executive and two account coordinators, Keller Perry and Beth Logan, to support existing and new clients. Pridonoff has five years of strategic public relations and marketing experience from LaneTerralever and Crosby | Wright. Both Perry and Logan are recent graduates from Arizona State University and University of Central Florida.

New Hires:

• Amy Singer, Senior Account Executive, Account Service

• Jessica Pridonoff, Senior Account Executive, Public Relations

• Keller Perry, Account Coordinator, Public Relations

• Beth Logan, Account Coordinator, Public Relations

Promotions:

• Ronda Farthing, Director, Production

• Greg Sexton, Associate Director, Public Relations

• Diego Romero, Account Supervisor, Public Relations

• Liz Andrade, Senior Account Executive, Interactive

• Sabrina Franks, Senior Account Executive, Account Service

• Caroline Montgomery, Account Executive, Account Service

• Jennifer Disbrow, Junior Account Executive, Public Relations

• Jena Coolidge, Junior Account Executive, Interactive

cybercrime

WGM expands cyber security efforts

Recognizing and responding to growing online threats and information security breaches, WGM Associates, a Scottsdale-based information technology consulting, security and application development firm, has expanded its information security services and added key talent to manage the increased demand for cyber-related management and IT services.

WGM Managed Information Security Services will enhance WGM’s focus on intelligence-driven security programs aimed at reducing cyber liability risks which have become commonplace in today’s business environment. To lead the team, WGM has hired industry technology veteran, Scott Shedd as Practice Leader. Shedd brings high-level certifications and security technology skill sets to help WGM clients understand and assess risks, mitigate vulnerabilities and defend against ongoing technology threats.

“As larger organizations continually fortify their security defenses, small- and medium-sized businesses are increasingly being targeted by cybercriminals, cyber-spies and hacktivists,” said Chuck Matthews, CEO of Scottsdale-based WGM Associates. “Unlike larger organizations, smaller businesses typically lack adequate in-house security defenses, knowledgeable resources and the expertise and ability to effectively protect confidential and valuable data residing on their networks.”

WGM’s Security Services division will provide security program assessments, policy development, response readiness planning, vulnerability management, gap assessments and remediation services in addition to managed networking security, application security, web and mail security, mobile device management and client administration portals. Targeted industries include financial services, health care, nonprofits, legal firms, education, real estate and other businesses handling sensitive client or customer information.

Founded in 2011, WGM Associates is a local provider of consulting, security, managed IT services and application development for small- and medium-sized businesses. WGM’s leadership team works with clients and businesses to play an integral role in all IT decisions including technology platforms, information governance, regulatory compliance, strategic initiatives, future requirements and budgetary planning.

A huge benefit afforded by Managed Information Security Services, WGM will remotely monitor and manage critical systems 24/7 throughout the Southwest via its secured network operations center.  The new WGM division will help bridge the gap between risk and limited internal resources, which can leave sensitive customer and employee records and intellectual property inadequately protected and at risk for theft or exploitation.

“Every organization must comply with a host of security and privacy issues surrounding the sharing of sensitive information. They need an increasingly fortified process to manage security and privacy more effectively,” Matthews added. “Our new division makes the development and administration of a security program seamless by providing the business with a keen understanding for security expertise and technology to minimize the risk.”

Matthews observed that many small- to mid-sized businesses feel immune to attacks, but instead face a multitude of destructive threats. Another common tactic involves hackers who target smaller businesses to obtain entry to their larger business partners and weaknesses in their cyber security as well.

“Currently, there is a huge void in the market for this service and WGM has the expertise and solution-set knowledge to help businesses handle these ongoing changes,” said Matthews.

Medical Technology - AZ Business Magazine January/February 2012

Banner Alzheimer’s Foundation Honor Lavidges

Banner Alzheimer’s Institute (BAI), and its nonprofit Banner Alzheimer’s Foundation, will present its 2013 “Powerful Mind Award” to Bill and Julie Lavidge at its annual fete and fund-raiser, “A Night to Remember,” on Saturday, Oct. 19 at the Musical Instrument Museum.

Bill Lavidge is CEO of The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency. Bill and Julie serve as Vice Chairs of The BAI Breakthrough Campaign Cabinet, a $40 million fund-raising initiative to help fund groundbreaking Alzheimer’s research and support BAI’s nationally recognized care model for patients and families made possible by philanthropic investments from individuals, corporations and foundations. The campaign was launched in 2011. In addition, Julie Lavidge serves on the Banner Alzheimer’s Foundation Board of Directors and is a founding member of Women Inspiring Scientific Progress (WISP), a Phoenix-based community group dedicated to advancing Alzheimer’s research through education and advocacy.

Each year, BAI recognizes outstanding contributions from member volunteers and honors them with the Powerful Mind Award. Last year’s recipient was Gene D’Adamo, vice president of community relations for Republic Media, which operates The Arizona Republic and 12 News.

“We are proud to be involved in such a great organization like Banner Alzheimer’s Institute and are humbled to receive the Powerful Mind Award,” said Bill Lavidge. “The pioneering research being done at BAI is truly groundbreaking and inspiring. We believe there are many deserving candidates for this award and we are grateful for the recognition.”

The Breakthrough Campaign is a collaboration between a team of renowned scientists and clinicians and an outstanding group of individuals, corporations and foundations dedicated to funding the breakthrough that could change lives for generations to come.

“Bill and Julie exemplify the spirit of selflessness and dedication necessary to foster great change and even greater outcomes,” remarked Andy Kramer-Petersen, president and CEO of Banner Alzheimer’s Foundation. “The way they have, for years, rallied around the cause, given of their time and talents, and engaged others in the mission to end Alzheimer’s is admirable and most certainly a powerful reminder of the impact we can all make.”

More information about The BAI Breakthrough and the work being done at BAI can be found at www.banneralz.org.

Through its research and care, Banner Alzheimer’s Institute is dedicated to the goal of ending Alzheimer’s disease without losing another generation. It is helping to launch a new era of Alzheimer’s research – treatment and prevention at the pre-symptomatic stage – and to establish a new comprehensive model of care. Established in 2006 by Banner Health, one of the country’s largest nonprofit health care systems, BAI has a three-fold focus: to conduct revolutionary studies in the detection, treatment and prevention of Alzheimer’s; to set a national standard of patient and family care; and to forge scientific collaborations that bring together institutions and disciplines internationally.

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Lavidge Launches National Campaign with Dole

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign.

TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long Dole campaign. The Peel the Love theme focuses on the fun, versatility and universally loved aspects of the iconic yellow fruit, which Dole grows more of globally than anyone else. The campaign is playful and modern, utilizing vibrant, summer colors, that invites people to Peel like a kid again. Dole. Peel the love.

TLC’s team created the overall campaign concept, developed the messaging and visual direction, and worked on in-store promotional materials including posters and special recipe cards. Additionally, the agency oversaw the production of the campaign standards guide, working in collaboration with Dole’s public relations and interactive agencies that extended the campaign through additional channels.

A feature of the Peel the Love campaign is the Peel the Love Summer Food Truck tour that will be visiting banana-loving cities across the country. The brightly colored Peel the Love food truck, featuring TLC designs, is staffed by healthy-eating advocates and will stop at supermarkets, parks and other venues to dispense samples and recipes that use DOLE Bananas in fun ways. The truck will be making several stops in Phoenix, Arizona and surrounding areas from June 27 through July 6. Dates, times and truck stop locations can be found at www.dole.com/peelthelove.

“We’re extremely proud to have worked with Dole on this campaign,” says Bob Case, chief creative officer of TLC. “The work was strategically driven, smart, and incredibly fun to do – we thank Dole for the opportunity and look forward to continuing our work with them.”

TLC is a Phoenix based full-service advertising, public relations, and interactive marketing agency offering best-in-class traditional and leading-edge marketing services all in-house. Since 1982, The Lavidge Company has specialized in developing brand positioning for products and services. Lavidge serves prominent national, regional and local brands including Dole, United Rentals, Phoenix International Raceway, Republic Services, Discount Tire, Blue Cross Blue Shield of Arizona, Massage Envy, Phiten USA, Banner Health, McDonald’s and many more. The agency has helped companies increase sales, raise brand awareness and grow their businesses.

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Axeo opens Phoenix office for Western Region clients

Axeo today announced the opening of its western region office in Phoenix. Axeo is a professional services firm that partners with private sector companies and nonprofit organizations, ranging in size from small start-ups to Fortune 100 firms, to provide practical and easy-to-implement solutions to human capital and organizational challenges, including consulting, HR management outsourcing and interim HR leadership.

Axeo’s unique business model engages independent HR consultants (Business Partners) with talent and expertise in all aspects of HR, organizational and leadership effectiveness. Axeo’s Business Partners are carefully selected and are provided with the highest level of professional development, resources and support, to provide clients with an unparalleled level of quality, service and flexibility.

Terry Hindmarch and Scott Smith, founders of TowerHunter, an executive search and human capital consulting firm, serve as a strategic partner for Axeo’s western region. Hindmarch and Smith both bring more than 25 years of experience and will serve as Axeo managing partners. Click here for more information on Hindmarch and Smith: http://axeohr.com/leadership.html.

TowerHunter’s successful search and consulting experience covers a wide variety of industries and businesses, including nonprofit, publicly traded and private companies. Its key practice areas are in healthcare and insurance, financial services, lean six sigma, manufacturing and human resources. Hindmarch and Smith focus on executive senior leadership talent, and assist clients with organization assessments, executive team assimilations, individual coaching and succession planning.

Hindmarch and Smith will partner with Tom Wimer, the founder and chief executive officer of Axeo, which is headquartered in Washington, D.C. Wimer has a 25-year career as a human resources leader where he has counseled some of the world’s most admired companies, top federal government agencies and nonprofit organizations.

“We are excited to partner with Axeo to provide national coverage and the expertise to meet our clients most demanding and challenging needs,” said Hindmarch. “What we do best is combine cost-effective, scalable human capital management solutions that allow our clients to leverage our team for consulting projects, interim staffing needs or longer term HR management outsourcing.”

“By partnering with Axeo, we can offer depth and breadth to companies of all sizes across the country as a single-source, one-stop human capital operations shop,” added Smith.

Following today’s launch of Axeo West in Phoenix, AZ, one additional office will open in Chicago by late fall. By year-end, Axeo will serve clients across the United States.

For more information, go to: www.axeohr.com.