Tag Archives: courses

Marketing action plan

Enterprise Offers Free Course for Business Leaders

Enterprise University, an educational program offered by Enterprise Bank & Trust, will continue its Spring 2013 courses with an April 24 class on “Creating a Marketing Strategy to Build Brands and Drive Results.” The morning workshop includes a continental breakfast and will focus on strategic, smart and innovative techniques that not only build brands but produce impressive results and generate a ROI.

This session will cover the best marketing practices online and offline for the following:
* Research and brand positioning
* Creative services
* Media planning/buying
* Web design and interactive marketing
* Public relations and special events

The instructors are David Nobs, Director of Business Development and Ben Smith, Director of Account Development at The Lavidge Company, a Phoenix-based advertising, public relationsand interactive marketing agency.

Enterprise University provides free educational seminars on a variety of relevant topics for business owners and their leadership taught by experts in a variety of fields including advertising, marketing, business continuity, financial planning and more.

WHAT: Course for business leaders on “Creating a Marketing Strategy to Build Brands and Drive Results”

WHERE: Phoenix Country Club, 2901 N. 7th St. Phoenix, Ariz. 85014

WHEN: Wednesday, April 24, 2013, 8:30 – 11:30 a.m.

COST: Free to business owners and leaders. Registration is required.

RSVP: Visit www.enterprisebank.com/eu to register

David Nobs has more than 25 years of experience in marketing, advertising and public relations. He’s directed high-profile campaigns for clients ranging from Bank of America and Microsoft to NASCAR, the NFL, NHL, LPGA and PGA of America.

Ben Smith has been on the leading edge of Arizona business and technology since 1985. Ben developed his expertise in project, design and long-range planning during his work in the public and private sectors, including serving as Director of Operations for a multi-million-dollar consulting firm where he managed engineering, programming and R&D teams nationwide.

Enterprise University will continue through May, with courses during the month of April focusing on marketing strategy and sales management.


Fisher & Phillips and Inspired eLearning develop employment law courses

Fisher & Phillips LLP and Inspired eLearning, Inc. have joined together to produce a new series of web-based compliance training courses for supervisors and employees. They have announced the initial release of an updated workplace harassment training program, and plans to release a broad-based suite of courses to train managers in all areas of employment laws and corporate ethics.

Fisher & Phillips is one of the nation’s leading management-side labor and employment law firms, with over 275 attorneys in 27 offices nationwide. Inspired eLearning is one of the most recognized developers of online training programs covering employment law, compliance and ethics. Together, they are developing courses that run the gamut of employment law and compliance issues that are becoming more extensive, complicated and global.

The attorneys at Fisher & Phillips are developing content on subjects that include: sexual harassment, discrimination, social media, hiring, wage and hour compliance and protection of trade secrets. Inspired eLearning produces online courses employers can utilize across their enterprises, including in foreign countries. The company produces courses in 21 languages. Employers also benefit from the Learning Management System (LMS) developed by Inspired eLearning. LMS tracks training completion and provides reports back to management.

Inspired eLearning President Martin Rico said: “Employers are under increased pressure to comply with ever-changing employment laws. They must ensure that their workers understand and comply with laws to help companies avoid fines and litigation. The attorneys at Fisher & Phillips understand what businesses face and they present information in a way that business people and other working professionals understand. In addition to creating the course material, the attorneys are prepared to provide follow-up training at work sites and to assist our clients in reviewing policies, developing codes of conduct, assisting in investigations and managing litigation.”

Fisher & Phillips Managing Partner and Chairman Roger Quillen said: “Our clients have for years benefited from the training our attorneys provide to them both at their workplaces and online. We were looking for a platform to extend this valuable training. Inspired eLearning has the structure, expertise and desire to deliver the best possible training to companies that recognize the importance of keeping their leadership and staff up-to-date on employment law.”

Quillen went on to say that the training is important to medium and large multinational companies. “They face serious challenges in getting training to their people when they’re scattered around the globe.”

Joe Ambash, Managing Partner of Fisher & Phillips’ Boston office and leader of the training project, stated: “Our innovative and creative approach to compliance training combined with Inspired eLearning’s worldwide platform will result in a superior level of training for employers worldwide.”