Tag Archives: creative designer

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CBRE Negotiates Sale of Single-Tenant Building in Glendale

 

CBRE negotiated the sale of a 16,632 SF building at Glendale Corporate Center, a Class A office park north of the NEC of 99th Ave. and Camelback Rd. in Glendale.

The building is 100% occupied by the United States Marshals Service.

Barry Gabel, Mindy Korth and Ashley Brooks of CBRE’s Phoenix office represented the seller, HR GCC LLC, an entity controlled and managed by Los Angeles-based Regent Properties. The buyer was Glendale GSA LLC, an entity controlled by Titanium Real Estate Advisors in Chicago. The purchase price was not disclosed.

“This was the perfect match between buyer and seller,” Gabel said. “The seller originally purchased the building as part of a vacant three-building campus acquisition and successfully leased the building for 10 years to a tenant that the buyer is very familiar with. In fact, the buyer specializes in GSA properties, and this purchase marks their fourth GSA-leased asset acquisition in Arizona.”

Located at 5365 N. 99th Ave., the single-tenant office building sits in an amenity-rich area, minutes from Jobing.com Arena and the University of Phoenix Stadium, as well as numerous shops, restaurants and hotels. Its close proximity to the Loop 101 freeway offers easy access to many parts of the Valley via its connected highway system.

Omer Faizi Room 3

Sellers Beware: Staging Can Help Sell Your Home!

It wasn’t just the tall cheetah print chairs, luminous red and green chandeliers strung from the ceiling, that were distracting. When apartment hunters stepped into the 5-floor studio for sale, they found a white leather upholstered bed with red and orange shimmering pillows, funky artwork and a hanging L.E.D. lamp giving off different shades of colors. Some said it reminded them of a set out of a science fiction movie.

Omer Faizi Room 4“Some would laugh,” said one of the listing brokers for the building. This was the model apartment for a condominium conversion project, and it was not selling itself, much less helping to sell other units in the same building as it was intended to do.

“They quickly realized that it hurt more than it helped,” the broker said.

I knew it would take more than replacing towels to make buyers feel comfortable in a space where even Lady Gaga might crave beige walls and cream couches.

With help from an interior designer, he had the white wood floors stained a darker shade and installed furniture more commonly found in Manhattan apartments, like a rectangular bed. He strategically placed on the kitchen counter martini glasses, a bowl of lemons and a shaker primed for after-work cocktails and left around reading material like the Sotheby’s catalog.

“This is the where I would live: said most of the people viewing the model, and a lot of people can identify with this,” said the new management team members as the owner walked through the new model unit.

The designer’s efforts had paid off.
 During the real estate boom, eager buyers bought units requiring enormous imagination to picture as homes: They bought un-built condos or empty spaces with blank walls. Today, buyers are much less likely to take risks on apartments, lofts, condos and single-family homes where they cannot figure out how to fit in their sofa bed or sideboard. So, brokers have been redecorating old model units or filling unfurnished apartments by doing it themselves, which can back fire if you don’t have the eye for design (to save cash), or by doing the smart thing, hiring a interior designer.

Omer Faizi Room 2The difference between three years ago and now is that you could have actually shown an empty apartment without much staging, the market was great, but now – we all know what is happening do I need to go any further?

For some high-end listings, the brokers will fill cabinets with fine china, not just “dishes in there from Kmart.” He has even had brokers fill closets of for-sale apartments with clothing like “Louis Vuitton, Prada, Chanel, and Paul Smith.”

If you’re going to hang anything in the closet, it should be a name brand that the buyer can relate to
. The clothing and accessories do not go to waste, they get moved to the next condo project.

But we must remember nothing comes cheap. There is a price to pay to hire a creative designer/team to execute a amazing sexy retro to traditional styles. So hire a designer who has the vision and can turn a blank canvas into a home – ”your home.”

AZ Big Media 25 years

Arizona Business Magazine Celebrates Its 25th Anniversary

An important lesson in the launch of any business or new product is to learn everything you can about your target consumer, and that’s exactly what Mike Atkinson did when he bought the Office Guide to Phoenix 25 years ago. He approached leaders in the community in such industries as health care and law, and asked them what they wanted and needed from a local business magazine.

“I took reams of notes and what came out of it was Arizona Business Magazine,” Atkinson says. “The research led me down a path of this is how it should look and read.”

Atkinson was inspired to enter the publishing arena because it presented the chance to exercise his artistic abilities. He wanted to create “a product that was fundamentally art-related and a product that could help inspire, excite and help educate,” he explains. “I’m an artist at heart, so the magazine’s pages were like my mini-canvases.”

Initially, Atkinson was the sole employee of the publication — he wrote the stories, shot the photos and sold the ads. Today, however, the company has increased to nearly 30 employees and publishes an additional six titles, including AZRE: Arizona Commercial Real Estate, Ranking Arizona, Experience AZ, People to Know, Creative Designer and Scottsdale Home & Design. The flagship publication has also undergone many changes over the years, including its frequency, which has gone from quarterly to bimonthly, and in February 2008, to monthly. The company has evolved as well, and last year was re-named AZ Big Media.

Atkinson didn’t limit his creativity to the magazines, however. In 1991, the company launched its first Arizona Home & Building Expo, which is now in its 18th year. AZ Big Media also hosts a series of awards and events that honor various segments of the business community, from health care to finance. In March 2009, the company held its inaugural Southwest Build-it-Green Expo & Conference. AZ Big Media’s newest venture, the Home & Design Idea Center, opens this summer. The company is also building a strong presence online with its new Web site, www.azbigmedia.com, where readers can find many of the stories featured in each magazine.

“If you go to our Web site, you’ll see ‘online’ is where we’re heading in the future,” Atkinson says. He adds that the future will include more home shows when the market is ready for them. He also hints of possibly even adding a radio station.

If he could go back in time and change one thing, Atkinson says, it would involve the company’s interaction with its audience online.

“At the time, we were just learning about the Internet, and I remember one of my editors came in my office and said ‘Guess where I was today? I was on the computer and I was talking to people all the way in Italy!’ and he began to describe how it took him to different places,” he says. “I thought that was pretty cool, but I didn’t have the foresight to say, ‘This computer Web thing just might turn out to be something really big!’ ”

Looking back on the past 25 years, Atkinson says his success is due to two key things: “Hard work and surrounding myself with the right people.”

Here’s to one day cashing in this 25-year silver achievement for gold.