Tag Archives: customer relationships

feminine aspect

Top 3 Evolutionary Trends: Impact Of The Feminine Aspect On Business Industry

As 2013 approaches and we say goodbye to 2012, I’d like to share some of my thoughts regarding what I view as a huge transformation that is transpiring in the business world. This transformation or shift is the result of entrepreneurs, male and female, embracing their feminine aspect and bringing it into business. The feminine aspect taps into our compassion, our ability to nurture and our creativity. In 2012, certain evolutionary trends were established and will continue to shape and shift the world of tomorrow.

Here is my list of the top three evolutionary trends that show the positive effect the feminine aspect had on the business industry in 2012 and how important it will continue to be in 2013:

1. Compassion

To be able to see the true needs of a consumer, businesses need to think about the consumer compassionately. With the limitless use of instant information at our fingertips, the customer can see right through the typical “sale” and are more cautious in their role as a consumer, especially in light of the turbulent economy. Businesses recognized this and brought in compassion to solve the problem.

Businesses now care more about what the customer actually needs and care less about making the sale. Businesses and marketing gurus now ask themselves questions like: “What does the costumer need, not what do I think they need?” and “what does the individual want, not what I want them to want?” Prior to 2012, that kind of compassion didn’t exist. With that compassion comes loyalty, and with that loyalty comes an evolutionary way to make a sale.

2. Nurturance

The name of the game is no longer just in keyword research, but in building rapport over time with each customer. As always, technology has simplified the way businesses do, well, business. The trend we see in technology now is that it bridges the gap between the business aspect of self and the personal aspect. For instance, small businesses now cannot thrive without the use of certain social media sites like Facebook, Twitter, YouTube, Pinterest, Google+, etc. There is more emphasis on nurturing customer relationships because these relationships are the key to success.

3. Creativity

There is no longer a set of rigid rules to follow. Business planning and business strategies are shifting more and more into a creative process. The reason being that the brand has become more important to customers than the product itself. Any marketing guru will tell you that each demographic is different, each process is unique. Spending more time on thinking outside of the box is essential as we go into the New Year.

It is this feminine energy that is shifting the business world and consequently transforming the way we connect with one another, bringing us all closer to a more compassionate, nurturing and creative world. Let us all be aware of what feminine aspects we use in our businesses that have improved our success so we can attract more of that energy into the New Year.

Happy Holidays!

10 Great Customer Service Success Stories - AZ Business Magazine September/October 2011

10 Great Customer Service Success Stories And Tips

Troy Hazard, author of the best-selling book “Future-Proofing Your Business”, offers these 10 tips for great customer service:

1. THE ANGRY CUSTOMER: In an argumentative situation, think of how you would feel in your customer’s shoes. Take time to consider his or her personality and position. The faster you start talking in your customer’s language, the quicker the route to an amicable result.

2. WHEN SERVICE GOES WRONG: Try these customer service tips practiced by an airline with flight problems: Acknowledge the problem and take time for face-to-face when possible. Anticipate the needs of the customer and make the customer comfortable. Communicate the solution and offer as much information as you can.

3. PERSONAL TOUCH: After buying a car, the salesman, would send information about things I was personally interested in. The salesman ended up selling $1.5 million to my friends through endorsement or referral.

4. TRUE CUSTOMER APPRECIATION: Sometimes we think we are rewarding our loyal customers when really we are offering them a bribe. A random thank you note that says, “Thanks for being a great customer, please accept this voucher as a sign of our appreciation” is a reward.

5. KEEPING IT REAL: When I owned an advertising business, I did not try to be what I was not. I did not make promises I could not keep. And it got me the client.

6. PROVE YOUR WORTH: Instead of trying to convince potential customers that you can do the job better than your competitor, simply demonstrate to them a service that your competitors simply won’t do.

7. THREE QUESTIONS OF CUSTOMER RELATIONSHIPS: Two of the most important aspects of building customer relationships are communication and consistency. Ask yourself:

* How often are you reaching out to your customers outside of the times they come to you?
* How often do you offer them something that is good for them, which has nothing to do with you selling them another product or service?
* How often do you train or retrain your staff on how to build better customer relationships?

8. INFORMATION OVER BRICKS AND MORTAR: There is only one way to truly build solid customer relationships — understand their needs and do not assume their expectations. Ask them why they purchase from you and how that purchase affects their lives. You can then use that data to develop a significant emotional connection.

9. ANTICIPATE EXPECTATIONS: Put yourself in your customers’ shoes, and think about what they will want tomorrow — and deliver that product or service today.

10. BE SOCIAL ON SOCIAL MEDIA: As you launch your business into the world of social media marketing, remember that it is just that — social. It’s a means for your customers to praise or punish you.

[stextbox id=”grey”]For more information by Troy Hazard about good customer service, visit his website at www.troyhazard.com.[/stextbox]

 Arizona Business Magazine September/October 2011