Tag Archives: Del Webb

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Ashton Woods Tops List of Most Trusted Builders in America

Trust is the new currency by which customers evaluate the merits of new-home builders, according to ground-breaking national research of more than 21,500 new- home shoppers in the Lifestory Research Most Trusted Builders in America Study SM.

The study finds that three-fourths of customers (76 percent) report that trust is a critical criterion by which they evaluate the merits of a home builder before making a purchase decision, placing significant emphasis on the perceived trustworthiness of home builder brands. “Home builders need to begin to ask themselves how consumers see their brand in regards to trust if they wish to effectively compete in the current marketplace,” said Lifestory Research President and CEO Eric Snider. “We find that the trust held by a customer toward a home builder is playing a central role among home shoppers as they seek to reduce uncertainty in the high-risk decision of purchasing a new home.”

The Lifestory Research Most Trusted Builders in America Study tracks 133 home builder brands in the top 27 housing markets in the United States.  However, for purposes of examining builders at the national level for this release, a builder brand was included if a builder was in the top 30 builders in the United States and was selling homes in at least three markets.  Based on this, the following brands were included in the national study of the Most Trusted Builders in America: Ashton Woods, Beazer, Centex, DR Horton, David Weekley, Del Webb, Drees, Gehan, Highland (TX), KB Home, KHovnanian, Lennar, M/I, Meritage, Perry, Pulte, Richmond American, Ryan, Ryland, Shea, Standard Pacific, Taylor Morrison, Toll Brothers, Trilogy by Shea Homes, and Woodside.

The Most Trusted Builder in America was Ashton Woods, the nation’s 25th largest builder selling homes in Atlanta, Austin, Dallas, Houston, Orlando, Phoenix, Raleigh, San Antonio and Tampa.  Ashton Woods produced a Net Trust Quotient Score of 111, followed in order by David Weekley Homes (108.5), Trilogy by Shea Homes (106.9), Perry Homes (106.8), Drees Homes (106.8), Meritage Homes (104.2), Highland Homes of Texas (104.2), Taylor Morrison Homes (101.6), M/I Homes (100.8), and Woodside Homes (100.8). Trilogy by Shea Homes also was recognized as the Most Trusted Active Adult Builder in America.

In a shift away from product usage and satisfaction research, Lifestory Research’s investigation focuses on how brands influence the purchase behavior of home shoppers. “We have seen a fundamental shift in consumer psychology that has occurred in response to the massive social revolution that has taken place over the last several years,” Snider said.  “Consumers are referencing customer advocacy organizations less for product information; instead, people are turning to their peers, friends, and digital social networks to garner opinions.  Moreover, in the process of shopping for a home, consumers rely upon their direct experience they have with the multitude of builder brands in a given marketplace.  As a result, we have seen brands rise in importance in the consumer purchase process.”

The study, in its first year, evaluates attitudes from thousands of consumers who are actively in the process of shopping for a new home in one of the top 27 housing markets in the United States.  Trust is measured through the Lifestory Research Net Trust Quotient Score.  This score is based on the fundamental perspective that every organization’s customer can be divided into three categories: “advocates” are customers who feel a significant trust toward a given brand; “neutrals” are customers who trust a specific brand, but they do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists” are skeptics who have little, if any, trust in a specific brand.

The most effective way to gauge the trust of a brand is to take the percentage of customers who are trust advocates and subtract the percentage of people who are dis-trusters.  Scores are standardized (using z scores and t scores) with 100 being equal to the overall average.  Scores can array above and below the 100 point average.  Each Net Trust Quotient Score represents the net value of a brand on trust.  A brand with a high positive score is an indication that the brand is trusted by a large portion of the target market.  Conversely, a low score is an indication that the brand is not trusted by the consumer marketplace.

To qualify to participate in the study, participants must have met all of the following criteria:  Household located in the metro area of one of the 27 markets in the study (see link for list of markets), a household income in excess of $50,000, between the ages of 25 and 69, actively shopping for a home during the last 90 days, and with intentions of owning their next home (versus renting).

Detailed information about the study can be found at www.lifestoryresearch.com/builderrankings.

Frank Lloyd Wright, AZRE Magazine May/June 2011

Del E. Webb: A Pioneer In Arizona's Construction Industry

From high school dropout to New York Yankees owner to renowned construction mogul, Del E. Webb created a company that evolved into one of the largest developers in the state and the U.S., thus earning him the crown as the most influential person in Arizona’s commercial real estate history over the past 100 years.

Born in Fresno, Calif., Webb cut his academic career short in 1915, taking an interest in carpentry and baseball. For nearly 13 years, Webb worked as a carpenter strictly for companies with baseball teams in order to make his living and stay close to his sports passion. In 1927, at the age of 28, Webb moved to Phoenix after contracting typhoid fever. The next year, he began focusing solely on construction.

Del E. Webb, AZRE Magazine May/June 2011His first projects included rebuilding a Sears store, local grocery markets and public sector projects, especially schools. With these jobs, Webb was able to stay afloat during the Great Depression and keep his company moving forward.

After a combined project with The White Miller Construction Company, the Del E. Webb Construction Company was well on its way to being one of the top contractors in Arizona. He became so successful that in 1945 Webb and two other partners purchased the New York Yankees for about $3M. Webb was a co-owner until 1964.

During World War II, Webb was contracted to build air bases and military installations in Arizona and Southern California, but it wasn’t until 1960 that Webb’s construction would truly take the housing industry by storm.

Webb’s Sun City housing project addressed the need for senior communities and prospered well into the 1990s. With a shopping and recreation center, golf course and five house models, Sun City truly put Webb on the real estate map and even landed him on the cover of Time Magazine. Today, Webb’s Sun Cities continue to grow.

In 2001, the Del Webb Corp. was purchased by Pulte Homes, which has since merged with Centex Corp. to become the PulteGroup.

Webb died at age 75 in Rochester, Minn., following surgery for lung cancer, but his legacy lives on. There is the Del E. Webb School of Construction at Arizona State University, the Banner Del E. Webb Medical Center in Sun City, the Del E. Webb Center for the Performing Arts in Wickenburg, and the Del E. Webb Outpatient Center in Prescott Valley, just to name a few.

For more information about Del E. Webb’s PulteGroup, visit pultegroupinc.com.

AZRE Magazine May/June 2011

Significant Infrastructure - AZRE Magazine March/April 2011

Centennial Series: Significant Infrastructure In Arizona History

AZRE’s Centennial Series for this issue focuses on 100 years of infrastructure.

Find out what is ranked as the most significant infrastructure in Arizona history:

INTERSTATE HIGHWAY SYSTEM
Construction completed for the I-10: 1956-58, I-17: 1954, I-40: 1961-84

I-10: A major East-West interstate highway, it runs from California, enters Arizona, continues through Phoenix and Tucson and exits at the New Mexico border. I-17: It was the first freeway segment built in Phoenix. Although it does not go between states, it is the main freeway that takes people up to popular destinations in Northern Arizona, including the Grand Canyon.

PALO VERDE NUCLEAR GENERATING PLANT
Construction began in 1976; it was commissioned in 1988.

Palo Verde is the largest nuclear generating facility in the U.S., averaging more than 3.2 gigawatts of electrical power. Located in Wintersburg (45 miles west of Phoenix), it serves 4M people. APS owns 29.1% the plant and also operates it.

COLORADO RIVER DAM SYSTEM: GLEN CANYON AND HOOVER DAMS
Glen Canyon: Construction began in 1956 and the dam opened in 1966.

Hoover: Constructed between 1931 and 1936 during the Great Depression; it was dedicated on Sept. 30, 1935, by President Franklin D. Roosevelt
Glen Canyon: This dam is the second largest on the Colorado River at Page. Its main purpose includes generating electrical power, water storage and recreation activities. The dam generates an average of 451 megawatts, which contributes 6% of the total electricity generated in Arizona. The Colorado River caused the Glen Canyon, which lies to the north of the dam, to become flooded and has subsequently created the large reservoir called Lake Powell.  Hoover Dam: Once known as Boulder Dam, this concrete arch-gravity dam in the Black Canyon of the Colorado River sits on the border between Arizona and Nevada. The dam’s generators provide power for public and private utilities in Nevada, Arizona and California.

CENTRAL ARIZONA PROJECT
Construction began in 1973 and new and modified dams built as part of the project were completed in 1994.

The Central Arizona Project (CAP) is a 336-mile canal that diverts water from the Colorado River at Lake Havasu City into Central and Southern Arizona. It is the largest and most expensive aqueduct system ever built in the U.S.

PHOENIX SKY HARBOR INT’L AIRPORT
Sky Harbor has been operating under its current name prior to 1935, when it was purchased by the city of Phoenix. Terminal 1 was built in 1952.

Sky Harbor began serving American Airlines and Bonanza Air (Frontier Airlines) and TWA in the 1950s. Today Sky Harbor is the primary regional hub and Mexico gateway for Tempe-based US Airways, its largest operator. Both US Airways and Southwest Airlines  operate out of Sky Harbor’s Terminal 4, which handles about 80% of airport traffic.

ARIZONA’S MILITARY BASES
Davis-Monthan AFB, Tucson: Established in 1935 as Davis-Monthan Landing Field; Luke AFB, Glendale: 1941; Williams AFB, Mesa (now Phoenix-Mesa Gateway Airport): Opened 1941 and closed in 1993.

D-M: The host unit at the base is the 355th Fighter Wing. It provides A-10 Thunderbolt II close-air support, which was crucial in the Gulf War. Luke: The 56th Fighter Wing (56 FW) is the host wing at Luke and is composed of four groups of 27 squadrons, including eight fighter squadrons. The base population includes about 7,000 military and civilian members and 15,000 family members. With about 80,000 retired military members living in Greater Phoenix, the base services a total population of more than 100,000. Williams: It was an active training base for the Army and the Air Force. Before closing in 1993, it was the leading pilot training center of the USAF, supplying 25% of its pilots. Since its closure it is now the civilian Phoenix-Mesa Gateway Airport.

ROOSEVELT LAKE AND DAM
Dedicated in March 1911 by President Theodore Roosevelt, for whom it was named.

This reservoir formed by Theodore Roosevelt Lake (now called Roosevelt Lake) and Roosevelt Dam on the Salt River is part of the Salt River Project (SRP). Located 80 miles northeast of Phoenix, the reservoir (created by a masonry dam) is the largest lake located entirely within the state of Arizona. Roosevelt Lake is a popular recreation destination within the Tonto National Forest. Roosevelt is the oldest of the six reservoirs constructed and operated by SRP. It also has the largest storage capacity of the SRP lakes, with the ability to store 1.6 M acre-feet of water.

METRO PHOENIX FREEWAY SYSTEM
Loop 101: 1988, completed in 2001 to the present; 202: 1990 to the present; State Route 51 (Piestewa Parkway): U.S. 60 (Superstition Freeway): Truck U.S. 60, 1966.

101: This semi-beltway encompasses much of Metro Phoenix and connects Valley suburbs, including Tolleson, Glendale, Peoria, Scottsdale, Mesa, Tempe and Chandler. 202: This beltway encompasses the East Valley and navigates and surrounds Tempe, Mesa, Chandler, and Gilbert, making it very vital to the area freeway system. 51: This is the only new freeway to be built through central Phoenix other than I-10. It was renamed from Squaw Peak Parkway to Piestewa Freeway in honor of Lori Piestewa, who was killed in Iraq. 60: Like most of the East-West U.S. routes, 60 was cut short of its final destination by the I-10.

SUN CITY, ARIZONA
Construction began in the 1960s as a Del Webb community and was built on what was once the ghost town of Marinette.

The Sun City development established Arizona as a state for retirees. Little has changed for the community in the past 40 years. However, as more people retired to the area, Del Webb began construction on Sun City West in the late-1970s, Sun City Grand in the late-1990s, Sun City Anthem in 1999, and Sun City Festival in July 2006.

AZRE Magazine March/April 2011