Tag Archives: desert ridge

medical.research

Plans advance for Arizona Biomedical Corridor

Plans to establish a biomedical and advanced technology research and development campus in northeast Phoenix advanced this week as KUD International, a subsidiary of one of the world’s largest development, design and construction companies, announced its plans and submitted an application to acquire 225 acres for the project from the Arizona State Land Department.

The proposed campus is the cornerstone of the Arizona Biomedical Corridor, a collaboration between the City of Phoenix, Arizona State University and Mayo Clinic announced in 2012 to expand the state’s bioscience industry by clustering compatible organizations in the corridor, located in northeast Phoenix at 56th Street and Mayo Boulevard, just south of the Loop 101 freeway. The development lies adjacent to the Phoenix campus of Mayo Clinic.

Acquiring the land could take up to a year, KUD officials anticipate. In the meantime, KUD is moving forward on plans for the first building at the more than $1 billion research park, which upon completion could generate thousands of jobs in the region.

Wyatt Decker, Vice President, Mayo Clinic and CEO Mayo Clinic in Arizona, said the project aligns well with Mayo Clinic’s plans in Phoenix and will play an integral part in its vision to continue to provide innovative, patient-centered medical care, supported by robust programs in research and education.

“The Arizona Biomedical Corridor will further strengthen the region’s growth as a national and international destination for healthcare-related research, education and private sector interests,” Decker said. “Our work with the City of Phoenix and ASU led to our relationship with KUD, a firm we believe will successfully complement and support our vision.”

Arizona State University President Michael Crow agreed, saying, “The development of the area adjacent to the Mayo Clinic Hospital, with its focus on biomedical and advanced technology research and manufacturing, is well aligned with ASU’s partnership with Mayo Clinic to create new health education and research facilities. We are encouraged that KUD shares our collective vision.”

KUD International LLC specializes in developing public-private projects around the world. It has extensive experience with large-scale developments that are founded on research and education and supported with a complementary mix of uses. The company is constructing a research park in Israel in conjunction with Ben-Gurion University that is similar to the one proposed in northeast Phoenix.

KUD International President and CEO Marvin Suomi said the collaboration with Mayo Clinic presented KUD with a sound basis to make a significant investment in establishing a major biomedical research and healthcare complex in north Phoenix. “We consider this a mission-driven project in alliance with Mayo Clinic, and procuring the land is the first step in realizing its vision set long ago,” Suomi said.

Arizona Governor Jan Brewer added, “I’m pleased the Arizona Land Department has accepted and advanced an application for this proposal, paving the way for the development of a premier medical and research facility in north Phoenix. Not only will this project create thousands of high-quality jobs, it will strengthen and secure our position as a global leader in providing world-class medical care. With the involvement of partners like the Mayo Clinic and Arizona State University, I know this project will be a point of pride for the entire state.”

Others involved with the project identify KUD’s relationship with Mayo Clinic, its expertise and its initiative in acquiring the state land as important factors that will help the Arizona Biomedical Corridor become a reality.

“I think this is another example of Arizona’s economic recovery and an indication of the growing strength of the Arizona real estate market,” said Arizona State Land Commissioner Vanessa Hickman. “This is a big win for State Trust Land beneficiaries and the result of careful negotiations between the Arizona State Land Department and the other collaborators.”

Phoenix Mayor Greg Stanton said, “In January 2012, I announced a vision to grow more high-wage jobs in Phoenix by creating a second bioscience campus on a 1,000-acre corridor in Desert Ridge in Northeast Phoenix. Because we already have great partners like Mayo Clinic and Arizona State University, KUD’s investment plans are the key private interest we need to unlock the potential at this location for education and research and create a greater magnet to attract high-wage jobs to Phoenix.”

District 2 Councilman Jim Waring adds, “In February 2013, the City Council adopted a formal strategy to focus on high-wage, bioscience and technology uses within this corridor. I am very pleased to see that the private sector agrees and validates the City’s concept. The City of Phoenix will be a great partner in the project, focused on helping KUD start their development projects as quickly as possible.  Our business community tells us time and again that five-day site plan reviews and one-day construction permitting provides great value and we look forward to delivering this same great service to KUD.”

multimedia

Local Youth Honored at Digikids Film Festival

The Boys & Girls Clubs of Greater Scottsdale recently partnered with the Microsoft Store located at Scottsdale Fashion Square to showcase young Club members’ excellence in the area of multimedia art as part of the Digikids Film Festival. The program encourages Club members to learn and practice in digital arts, including movie making, music making, and graphic design.

The young honorees and the public got the chance to view their movies on the big screen, courtesy of the Harkins Theatre at Scottsdale Fashion Square. After the movie screenings, the festival moved to the Microsoft Store where a red carpet and awards presentation took place.

Award Winners
Pinnacle High School students Parker Bradshaw and Harrison Mosbaugh, members of the Club’s Vestar Branch in Desert Ridge, both took home “Best Actor” honors during the event for the exceptional work in their branch’s film “Living the Dream.”

Pueblo Elementary student Nhi Tran, a member of the Rose Lane Branch in Scottsdale, was named “Best Actress” for her work in her branch’s film, “Evil Dentist.”

Desert Mountain students Jake Davis and Aaron Fugelberg, members of the Virginia G. Piper Branch in North Scottsdale, earned the “Best Music Video” crown for their “White and Nerdy” musical short.

Rounding out the North Valley-area honorees were Copper Ridge Elementary students Jillian Miller and Samara Hamideh, members of the Thunderbirds Branch in North Scottsdale, won in the category of “Best Stop Motion” for their “Koala Cake” short.

Taking home “Best Movie” honors for their “Prison Break” movie submission during the event was none other than the team from Arcadia’s own Hartley & Ruth Barker Branch, including:
* Christa Palacio, 9, of Pima Elementary School
* Diego Davila, 9, of Arcadia Neighborhood Learning Center
* Adyson Anaya, 9, of Pima Elementary School
* Iliana Morales, 10, of Pima Elementary School
* Kimberly Sierra, 9, of Tonalea Elementary School

In addition, children from the Club’s Paiute Outreach Center in Arcadia were also honored with the “Best Scary Movie” award for their “A Pauite Haunting” short film submission. These honorees are:
* Jasmine Silva, 9, of Tavan Elementary School
* Jhosevetd Gutierrez, 13, of Ingleside Middle School
* Maria Gutierrez, 13, of Ingleside Middle School
* Melonie Alvarez, 9, of Tonalea Elementary School
* Jonothan Garcia, 7, of Tavan Elementary School
* Annay Lopez, 11, of Tonalea Elementary School

Taking home “Best Action Sequence” honors during the event was none other than the team from the Salt River Pima-Maricopa’s own Lehi Branch, including:
* Thalisie Paukgana, 11, of Kerr Elementary School
* Anthony Shippley, 11, of Kerr Elementary School
* Alex Miranda, 11, of Lehi Elementary School

In addition, taking home “Best Sound Effects” honors during the event was the team from the Club’s Red Mountain Branch, also on the reservation, including:
* Victoria Maynard, 10, of Whittier Elementary School
* Mekkhi Chiago, 11, of Whittier Elementary School
* Vincent Chiago, 10, of Whittier Elementary School
* Nate Wood, 12, of Whitman Elementary School
* Jared Wood, 11, of Whitman Elementary School
* Gregorio Martinez, 11, of Whittier Elementary School
* Alacia Carlisle, 11, of Whittier Elementary School
* Georgia Carlisle, 10, of Whittier Elementary School
* Hastiin Reina, 11, of Whittier Elementary School
* Elisette Hayes, 10, of Salt River Elementary School
* Amber Dorchester, 10, of Salt River Elementary School
* Arianna Flores, 11, of Salt River Elementary School

Taking home “Best Harlem Shake” honors, a new award based on the popular viral videos popping up online each day, during the event was none other than the team from Fountain Hills’ own Mary Ellen & Robert McKee Branch. Dozens of youth members helped plan the “shake” and participated in the video.

Each team of winners will now be entered into the national competition where it will be up against regional winners in all 50 states. National winners will be announced later this summer.
In addition to seeing their work on the big screen, the kids were honored at the event with a Microsoft Store goody bag filled with over $75 worth of items including a lunch pail, sunglasses, store discount cards, games and more.

Club members worked all year to master the skills of digital art through the program. The arts, which develops creativity and cultural awareness through all different types of mediums, is just one of five core areas focused on at the Boys & Girls Clubs. The non-profit organization also promotes leadership development, education, life skills and sports, fitness and recreation through their 100 youth development programs.

“We fully support creativity through technology, and we’re excited to deepen our commitment to the Scottsdale communities by providing technology and resources to the Boys & Girls Clubs,” says Melissa Brewer, Community Development Specialist at the Microsoft Store. “We were so impressed by the grasp youth have today on software tools and technology.”

social media tweet bird

Social Media: Turning Tweets Into Tourists

Used correctly, social media can pay off for the hospitality industry

Over the holidays, the JW Marriott Desert Ridge built a giant village out of 800 pounds of gingerbread and 250 pounds of chocolate to display in its lobby. For four weeks, the cookie town was posted on the JW Facebook page and fans were invited to guess how many gumdrops, pounds of dough, poinsettias and twinkling lights were decorating the resort. Winners received a weekend stay.

Did the campaign succeed?
Definitely, according to Jennifer Whittle, account supervisor with the Lavidge Co., which represents the resort. The goal was to increase fans on Facebook, a figure that doubled in a month. “Additional objectives were to drive traffic to the resort’s website and property,” she said, “and to position the resort as a fun place to visit.”

But still, just as with traditional advertising, marketing or public relations, it can be tough to measure how social media translates into revenue in the tourism industry.

Measuring whether this new medium is working depends on what a business wants to achieve, said Rebecca Seymann, Lavidge director of interactive campaigns. Some businesses believe that the more people who “see” them on Facebook or on a blog or in an app, the more awareness of their brand will grow, thus driving up sales.

But businesses do try to compute results. “Many hospitality businesses use social media, email, their websites and aggregators to promote special offers and then measure direct sales using a variety of tracking tools,” Seymann notes. And many use social media to respond to customer complaints as well.

One attraction of social media is that the cost of use seems minimal. Facebook, YouTube, and Twitter are all free. Writing the copy and getting the photos or videos for social media do cost something; as does monitoring the site. A cottage industry has grown to help businesses interpret the data from social media; but some measuring systems are still free.

“Facebook has metrics built in that don’t cost anything,” says Christine Carlson, advertising manager at Las Vegas-based Allegiant Travel, which flies out of Phoenix-Mesa Gateway Airport. “And we also use Google Analytics, which is free as well.”

So Allegiant can find out how many Web users click on its Facebook page and repost the page to other fans; how many viewers like the company’s site; even how many viewers switch from Facebook to the Allegiant Web site to book a trip. But if a Facebook user looks at the company’s website, signs off and then comes back four days later to book a trip, Allegiant can’t easily track that. In its brief time using social media, Allegiant has attracted more than 50,000 fans on Facebook.

social media icons

For some hospitality businesses, such as W Scottsdale, the main objective of a social media campaign is to “engage in conversation with our fans,” according to Joe Iturri, director of sales and marketing. The hotel uses Facebook and Twitter particularly to promote W happenings to fans first. The events often involve fashion design and music. “W often gives fans insider access, like sending information to them first about our big New Year’s Eve event,” he says.

But W’s use of social media can be even more up-close and personal in pursuing contact with potential customers. When fans post messages saying they will visit the hotel soon, W’s social media rep tries to chat online with them about their likes and dislikes. “We’ll ask what wines they like, for example, and when they arrive, we have a bottle of a great wine in their room. Or we’ll find out whether they like foam or feather pillows,” Iturri says. Facebook and Twitter get top billing. Other channels used: YouTube, FourSquare, Yelp.

When favorable posts come in about a past visit, W responds, too. Or if there is a negative review on TripAdvisor, “we contact the poster and try to resolve the problem to the best of our ability,” Iturri says.

In 2009, the hotel hired a full-time social media person to answer postings around the clock, Iturri says. That employee checks Twitter, Facebook and other channels several times — both night and day — on a laptop and responds to questions and postings both favorable and unfavorable. The first person to hold the job was so successful that she was transferred to the W Hotel headquarters to start national programs.

That all might work for a national or international company, but what about the little guy — the independently owned restaurant or boutique or small resort?

For smaller businesses, social media can pay off, too, says Josh Kenzer, online marketing manager for the Scottsdale Convention and Visitors Bureau. The big issue for a smaller business, though, might be the labor costs in maintaining an up-to-date Facebook page, for example, adding pictures and news regularly.

“A business owner needs to be honest about the time he can devote to it,” Kenzer says. “Here at the bureau, someone has to spend about 30 minutes to an hour a day adding new content. You also don’t want someone to post a message on your page that says, ‘I’m here this weekend and what can you do for me?’ and then you don’t reply to them.”

Social media is also not a silver bullet. “Like website management, pay-per-click, SEO and banner campaigns — and like print, radio, public relations — social media should become a regular recurring marketing activity and a budget line item that incorporates key marketing messages to target audiences,” says Seymann of the Lavidge Co.

Arizona Business Magazine March/April 2012

Wolfley's

Steak And The Game At Wolfley’s Neighborhood Grill

By now it no secret that I am a food junkie, but let it be known that I am a sports junkie as well—  and I am excited that the Phoenix Suns are in full swing! I’m not going to start any arguments regarding their record or skill this season because regardless of how they are playing, there are few things I enjoy more than a sports bar full of local fans — good food and great service. Sound too good to be true? Look no further! Wolfley’s at Desert Ridge has all of this and more.

Now don’t get me wrong, sometimes I like the small, family-owned corner joints as much as the next person, but Wolfley’s offers a fun, family-friendly atmosphere for all to enjoy — not to mention a large, trendy patio equipped with cornhole for friendly competition.

Owner, Ron Wolfley, is a four-time Pro Bowl player, sports talk-show host and commentator for the Arizona Cardinals. He has done a great job of combining the enjoyment of 27 HD screens with the modern décor Phoenix clientele have come to expect. Even if you are not a sports fan, Wolfley’s has enough charm to win you over.

Décor and atmosphere, check. Now on to the food. As many of you know, when it comes to sports bars, you often have to choose between the right atmosphere to enjoy the game and food quality. It is rare that a restaurant can provide both, but Wolfley’s has done just that.

We visited on a Monday night during happy hour. They provide a nice selection of $3-$5 dollar options with both food and drink options. Additionally, we found out Monday is their 20 percent off of any steak special. I have to also mention that their menu is very robust. They offer things from your typical appetizers to family platters, build your own burgers and pizza.

Appetizer

In true bar food fashion, we started with the basics: artichoke dip ($8.75) and wings ($8.95).

The artichoke dip is what you expect. It was hot, the chips were fresh, and the taste was good. The wings were a step above the norm. We ordered the honey gold and mild. The wings were large, and the sauce was great.

Entrée

I decided that I would take advantage of the steak special. I ordered the New York Strip ($19.95). The steak was good. I can’t honestly say that it was better than others elsewhere; but it was cooked perfectly, and the accompanying vegetables and side salad complemented everything nicely.

Dessert

Sorry folks, happy hour drinks, two appetizers and a steak had me wanting to sneakily unbutton my jeans! Both the server and bartender did a great job of describing their dessert options and suggested their favorites.

All in all, it was a great visit. The vast menu is a plus for the customers but did seem to be a bit overwhelming to our server. To her credit, the answers that she didn’t have she quickly found out for us. I would recommend Wolfley’s for a night out with friends or a good option when you want to catch the game and bring your children at the same time. Now, if I could just get better at cornhole …

Wolfley’s Rating:

Food: 4 out of 5
Atmosphere: 5 out of 5
Service: 4 out of 5

If You Go: Wolfley’s Neighborhood Grill

21001 N. Tatum Blvd., Phoenix
Desert Ridge Marketplace
(480) 515-2424 ‎
wolfleys.com