digital marketing Archives

Silicon Desert Insider: Simplify social media strategy through integration

marketing strategy

The impact that social media and online review platforms have had on the bottom line of businesses cannot be understated. These mediums allow companies to share content, engage with consumers, advertise, expand a brand and more. Social media gives a brand personality, and more importantly, reinforces a positive or negative reputation. Marketers spend millions of… Read More →

Digital marketing drives hospitality industry, but personal connections are still vital

hospitality industry at hotel

In the second installment of the “Back to the Future” series, Marty, the unsuspecting time traveler, is propelled to the (then) futuristic year of 2015, where he encounters such advanced technology as holographic billboards and advertisements. Now, a couple of years later, holograms aren’t a steady component of digital marketing. However, we may not be… Read More →

Scottsdale’s Tallwave acquires full-service digital agency

Tallwave CEO Jeff Pruitt

Tallwave, a Scottsdale-based business consultancy firm, acquired Ethology, a full-service digital marketing and customer service firm. Tallwave hopes its acquisition of Ethology will help expand the firm’s consultative and management services for clients. Tallwave launched in 2009, helping over 150 early stage and enterprise companies solve business issues, develop new products, enhance customer service and… Read More →

Scottsdale-based Digital Air Strike continues growth

mobile tech

Scottsdale-based social media and digital engagement company Digital Air Strike is celebrating another year of growth, highlighting a 35 percent boost in its client base. During 2016, Digital Air Strike expanded to start serving strategic markets outside the automotive industry. This expansion contributed to 20 percent of the companies growth. The marketing firm also launched… Read More →

Scottsdale-based Digital Air Strike ranked No. 1

Social Media

Scottsdale-based social media and digital engagement company, Digital Air Strike, topped the list on Phoenix Business Journal’s annual Book of Lists for Social Media Marketing Firms. This was the second time the company was listed in the number one spot. It debuted at number one spot in last year’s Book of Lists for Interactive Marketing Firms.… Read More →

Havas PR opens office in Phoenix

Internet Marketing Words, Off Madison Ave

Award-winning New York–based agency Havas PR has opened a full-service office in Phoenix. Primarily focusing on public relations, corporate communications, Hispanic media relations, social media and digital marketing, Havas PR has hit the ground running with several new clients. In lieu of a grand opening celebration, Havas PR has decided to give back to its… Read More →

Digital Marketing Firm Pyxl Headed to SkySong

Content Marketing

Pyxl, a leading full-service digital marketing firm recently named to the Inc. 5000 list for fastest growing privately-held companies, is going to make its new home at SkySong. The company is relocating from another location on N. Scottsdale Rd. and will move to its expanded, 2,500 square feet location at SkySong in December. Pyxl designs… Read More →

SkyMall merges with Xhibit

by in Business News

SkyMall, the Phoenix-based specialty retailer and preferred partner in the loyalty marketplace, has merged into a subsidiary of Xhibit Corp. (OTCQB: XBTC), a leading provider of digital marketing and advertising solutions. The combined companies will focus on the next generation interactive platform to provide the 650 million viewers of SkyMall’s and more than 135 million… Read More →