Tag Archives: digital marketing

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Havas PR opens office in Phoenix

Marian Salzman, CEO, Havas PR North America.

Marian Salzman, CEO, Havas PR North America.

Award-winning New York–based agency Havas PR has opened a full-service office in Phoenix. Primarily focusing on public relations, corporate communications, Hispanic media relations, social media and digital marketing, Havas PR has hit the ground running with several new clients.

In lieu of a grand opening celebration, Havas PR has decided to give back to its new community by hosting a strategy session on March 10 for local Arizona-based nonprofits. At this event, Community & Cause, Havas PR will offer each registered nonprofit a complimentary hourlong session with a practice lead.

The agency’s Hispanic practice, Conexiones, will now be housed in Phoenix and New York City. The Phoenix office will share the agency’s largest Hispanic account (a national retailer) and a global campaign on gender equality. Havas PR will also tap into its global research, creative and digital departments to support the Phoenix office.

“Our goal is to integrate ourselves into the Phoenix and Arizona culture and the minds of those who serve the area’s most vulnerable,” said Marian Salzman, CEO, Havas PR North America. “It will give us an opportunity to do well for others by doing good work.”

Havas PR was recently named AOR for Fox Restaurant Concepts, headquartered in Phoenix. Fox has 15 restaurant concepts and 39 locations throughout Arizona. “As we grow, it is important to have an agency partner that understands the growing complexities of hospitality,” said Anita Walker, vice president of marketing, Fox Restaurant Concepts. “Havas PR brings a global perspective and an understanding of what is important at the customer level—two insights that are critical to our business.”

Additionally, Havas PR will be representing the following clients out of the Phoenix office:
·        SocialWhirled, an award-winning cloud-based platform that allows for easy creation of marketing and advertising campaigns across the social-mobile-digital landscape. Clients include many national brands, such as Pepsi, Walgreens, Intel and their agencies.
·        Big Lots, a unique, nontraditional discount retailer operating 1,495 stores in 48 states with product assortments in the merchandise categories of food, consumables, furniture and home décor, seasonal, soft home, hard home, and electronics and accessories.
·        Indigenous Peoples Law and Policy Program at the University of Arizona’s James E. Rogers College of Law, long renowned for its work in helping to protect the rights of often-underserved communities.

Havas PR has made several new hires for the Phoenix office, including Angela Carrasco, who will be managing Hispanic media relations and social efforts, and Stephanie Clarke and Katie Snyder, who will manage accounts. The Arizona offer will be infused with Havas PR’s award-winning strategic tools, including its Red Thread newscrafting technique; the agency prides itself on creating stories that allow clients to be the news.

“Organizational footprints are expanding beyond just square footage,” stated Salzman. “We are discovering and engaging new consumer segments through social platforms, brand innovations and digital touch points. We will continue to go where the consumer leads us.”

To learn more about Havas PR Phoenix or to register for the nonprofit strategy session, contact Katie Snyder at 480-286-2411.

Headquartered in New York City, Havas PR has become one of the most-awarded PR agencies of its size, with more than 300 honors since 2009. With a presence in Boston, Los Angeles, Pittsburgh and Providence, R.I., Havas PR now expands its reach to Phoenix. For more information, visit us.havaspr.com.

Content Marketing

Digital Marketing Firm Pyxl Headed to SkySong

Pyxl, a leading full-service digital marketing firm recently named to the Inc. 5000 list for fastest growing privately-held companies, is going to make its new home at SkySong.

The company is relocating from another location on N. Scottsdale Rd. and will move to its expanded, 2,500 square feet location at SkySong in December.

Pyxl designs and develops custom websites, web applications and mobile apps that balance technology and design, while driving and monetizing web traffic. Additionally, Pyxl’s communication services include customized inbound marketing strategy development and integrated digital marketing and public relations campaigns. With offices in Boulder, Colo., Knoxville, Tenn. and Scottsdale, Ariz., Pyxl has gained a wide range of clients across the industries of healthcare, technology, education and retail. In August, Pyxl was named to the Inc. 5000 list of America’s fastest-growing companies for the second year in a row. The list is published annually by Inc. Magazine and ranks America’s fastest growing, privately-owned companies.

With the leasing agreement, Pyxl’s presence at SkySong is a perfect brand fit for a digital firm recognized for its innovation.

“A company dedicated to growth and to results-driven digital marketing makes a lot of sense for the culture at SkySong,” said Sharon Harper, president and CEO of Plaza Companies, the developer of the project. “They will feel right at home with SkySong’s shared focus on innovation and technology, and ultimately, growth.”

Brian Winter, CEO of Pyxl, said, “We are excited to move to SkySong, a home of innovators, forward-thinkers and entrepreneurs alike. We look forward to our continued growth while at SkySong and finding more collaborative relationships and opportunities in our own community.”

Pyxl is the latest addition to the growing SkySong project, which recently saw the completion of the SkySong Apartments and SkySong 3, the third office building at the property. With SkySong 3 achieving 90 percent occupancy well ahead of schedule, pre-leasing has accelerated on SkySong 4, with construction on the new building scheduled to begin in the next few months.

SkySong, the ASU Scottsdale Innovation Center, is home to a global business community that links technology, entrepreneurship, innovation and education to position ASU and Greater Phoenix as global leaders of the knowledge economy.

SkySong is a 42-acre mixed use development designed to:

• Create an ecology of collaboration and innovation among high-profile technology enterprises and related researchers
• Advance global business objectives of on-site enterprises
• Raise Arizona’s profile as a global center of innovation through co-location of ASU’s strategic global partners
• Create a unique regional economic and social asset

Companies located at SkySong enjoy a special relationship with Arizona State University, which has more than 73,000 students at four metropolitan Phoenix campuses. Its campus in Tempe is the single largest campus in the U.S., and it is located less than three miles from SkySong.

In addition to locating its own innovative research units at the center, ASU provides tenants with direct access to relevant research, educational opportunities and cultural events on its campuses. Through ASU’s on-site operations, tenant companies have a single point of contact for introductions to researchers, faculty and programs to address their specific needs.

For more information on SkySong, visit www.skysongcenter.com or www.facebook.com/skysongcenter. For more information on Pyxl, visit www.thinkpyxl.com.

technology

SkyMall merges with Xhibit

SkyMall, the Phoenix-based specialty retailer and preferred partner in the loyalty marketplace, has merged into a subsidiary of Xhibit Corp. (OTCQB: XBTC), a leading provider of digital marketing and advertising solutions.

The combined companies will focus on the next generation interactive platform to provide the 650 million viewers of SkyMall’s and more than 135 million loyalty division members a comprehensive and enhanced client experience.

“SkyMall and Xhibit are a perfect match of innovation, marketing and technology,” said SkyMall CEO Kevin Weiss, who will serve as CEO of Xhibit Corp. “This merger enables SkyMall with significant opportunities to create heightened value for our partners and customers. With the help of Xhibit’s team, we look forward to expanding our industry-leading platforms around the world.”

The combination of Xhibit’s large digital media distribution network and SkyMall’s growing merchants and customer reach will create a world-class consumer merchandising and relationship platform. SkyMall’s catalog is currently available to 80 percent of U.S. domestic travelers. SkyMall is also the preferred loyalty partner provider to iconic enterprises in finance, gaming and hospitality verticals.

“We are excited to bring these two companies together,” said Chris Richarde, Xhibit’s founder, who will now serve as President of Xhibit Corp. “At Xhibit’s core, we have focused on building communities that link consumers with product and service providers while enhancing the purchasing process. We believe that our platform will enhance the shopping experience for SkyMall’s suppliers, customers and members.”

Najafi Companies, owners of SkyMall prior to the merger, will remain a major shareholder of Xhibit Corp. “Xhibit is a leading marketer and their industry expertise will give SkyMall a strong competitive advantage,” added Najafi Companies CEO Jahm Najafi. “This merger positions the combined company properly for continued growth both domestically and internationally.”

Xhibit has acquired all of the outstanding capital stock of the SkyMall parent for newly-issued shares of Xhibit common stock representing approximately 40 percent of the total outstanding shares of Xhibit capital stock. The transaction was structured as a merger of a newly-formed Xhibit subsidiary into the SkyMall parent, and was unanimously approved by the boards of directors of Xhibit and the SkyMall parent and by the shareholders of the SkyMall parent.