Tag Archives: Dillard’s

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Harkins marketing duo forms Syndicate PR

Bryan Laurel and Melissa Rich, the two top-ranking marketing executives at Harkins Theatres, left the theatre chain to form their own PR firm – Syndicate Public Relations. Additionally, Laurel and Rich are proud to announce they will handle all publicity efforts for the Scottsdale International Film Festival, which celebrates its 13th year in October.

Syndicate PR specializes in public relations strategy and execution, promotional and strategic marketing and special events including product launches and fundraisers.  While working with retailers, businesses and charitable organizations, Syndicate PR will capitalize upon recent successes by working with motion picture distributors and independent filmmakers.

Laurel left his post as Director of Marketing in early January after 15 years with the company. His previous experience includes marketing roles for such brands as Apple Computer, Inc., General Electric, Dillard’s Box Office and AMC Theatres. Laurel spent much of his career at Harkins managing a well-rounded marketing team, executing high-profile promotions and cultivating relationships with valley media and executives at Hollywood motion picture studios.

Rich landed at Harkins in 2004 after building her career within several local full-service advertising agencies and ABC News in Washington D.C. Prior to her departure in February, Rich oversaw Harkins’ community relations program and in-kind partnerships with local charities generating more than $2 million in in-kind donations annually.

Together, Laurel and Rich created hundreds of motion picture promotions with major Hollywood studios and helped the company double in size via marketing campaigns for 18 new theatres in the Phoenix-metro area, Oklahoma, Texas, Colorado and California.  They also spearheaded the successful effort to bring the world premiere of 20th Century Fox’s X-Men Origins: Wolverine to their theatre at Tempe Marketplace in 2009. The event attracted thousands of moviegoers, hundreds of national and international media entities and hosted Hugh Jackman, Ryan Reynolds, Liev Schreiber and Will.i.am. as well as Valley-based celebrities.

“I had a great experience with Harkins. Giving fifteen years of my life to the company was easy when working for a man like Dan Harkins.  Melissa and I accomplished all we wanted to and now we’re taking our unique skills from the motion picture industry to a new world of clients” said Bryan Laurel, Principal at Syndicate PR.

“Bryan and I work together so well and this partnership made perfect sense for us as a next logical step upon leaving our corporate lives,” said Melissa Rich, Syndicate PR Principal. “I am extremely grateful for all of the opportunities I was given at Harkins Theatres, and I’m excited to showcase our expertise in new areas.”

Vanessa Renee

Dress to Impress at Work: Style by Vanessa Renee

Unfortunately, most of us spend 40 plus hours a week in the office, and the way we dress makes a huge impression towards how people perceive us. If you want to get to the top, you better dress like you are already there.

These work outfits are colorful, unique, and professional. Most importantly, all of these outfits will definitely get you noticed at work! I want to show you some fierce ways for dressing to impress using something other then the typical, plain old black and gray attire. I hope these styles will inspire you to create some of your own work looks!

Outfit 1

 Neutral

I am in love with this outfit. It is extremely classy and stylish in my eyes. Ashley is wearing a tan Banana Republic skirt, paired with a Forever 21 striped button down blouse. Her necklace is a recent purchase from TJ Maxx, and I layered it with a Vanessa Renee side cross necklace from www.vanessareneestyle.com. She is carrying a Michael Kors work bag, and wearing nude pumps from Aldo. Nude pumps should be a staple in your wardrobe. If you don’t already own some, immediately go invest in a great pair! (right)

Outfit 2

 Trendy

This outfit is a little funky, but right on trend! Ashley is wearing a navy skirt from The Limited. Additionally, I dressed her in a plaid top from H&M, Tory Burch flats, a black Michael Kors watch, and chunky gold bracelet from TJ Maxx. The statement pearl necklace is from Stella Dot, and is the perfect touch of feminine that this outfit needs. We layered it with the Vanessa Renee side cross necklace from www.vanessareneestyle.com. The last pop that this outfit needed was the red messenger bag from Dillards. You can also carry a more neutral color with this if you tend to be a little more reserved. The best part about this outfit? You can throw on some navy or black skinny jeans and make it casual for after work fun! (left)

Outfit 3

 Stripes

White is a huge trend for spring right now, and these tailored slacks from The Limited are a good work staple to have. I paired these white pants with a classic light pink, striped Brooks Brothers button down for an ultra professional look. Always remember that vertical strips can be very flattering, especially when being paired with bold white pants. Also, I added a touch of chic pearls to complete this look. This look could be great for a work conference, seminar, or luncheon. You will definitely make a great impression! (right)

Outfit 4

 

 Feminine Leather

Leather has been a huge trend this year, and can be pulled off in a classy way when paired with the right pieces. I thought this Chiffon feminine pink top from Nordstrom Rack balanced the leather out perfectly. I used one of the statement necklaces from my www.vanessareneestyle.com website to tie the look together. (left)

Outfit 5

 

Nautical

This look is a mix of the Spring nautical trend with a pop of color. This is a Nordstrom savvy skirt, and is paired with a striped navy collared shirt from Forever 21. A popular trend right now is buttoning blouses all the way to the top to look extra sleek. As you can see, stripes are really in this Spring and can create a ultimately flattering look. (right)

Vanessa Renee