Tag Archives: E.B. Lane

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Finalists announced for Arizona Deal of the Year

The Association for Corporate Growth-Arizona Chapter has announced the finalists for its prestigious “Deal of the Year” Award, which will be presented at the organization’s Southwest Mergers & Acquisitions Conference on May 14-15.

The three finalists are:

— The merger of E.B. Lane and Terralever into LaneTerralever, which was nominated by JDB Capital Partners, LLC.

— Recapitalization of QK, Inc. by Cave Creek Capital, Stewart Capital and Seacoast Capital, nominated by Greene Holcomb Fisher.

— Sale of Pinto Valley Copper mining and milling operations and related railroad company, nominated by Polsinelli.

The Southwest Mergers & Acquisitions Conference will conclude with the presentation of the ACG-Arizona 2014 Deal of the Year Award, a coveted honor given annually to a company or private equity firm in recognition of their accomplishments in Arizona’s mergers and acquisitions or capital markets marketplace. The award will recognize a deal/transaction in the Arizona marketplace involving established businesses with between $10 and $750 million of revenue that closed in the 2013 calendar year.

Additionally, the conference program will include exceptional speakers and content for the business community, including:

— Breakfast Keynote with Jim Huntinger of BOK Financial

— Breakfast Keynote with Anthony LeBlanc of the Phoenix Coyotes

— CEO Panel Discussion in Morning Breakout Session

— Lunch Keynote with Douglas Holtz-Eakin, economic policy expert

— Afternoon breakout sessions featuring Private Equity and Credit Market updates

“We are pleased to be able to recognize these three exceptional transactions which have had a positive effect on Arizona’s economy,” said Sanat Patel, President of the ACG-Arizona Chapter Board of Directors. “These are perfect examples of how middle-market transactions are helping create economic growth and job development in our state and the country as a whole.”

Endeavour Capital’s purchase of Arizona Nutritional Supplements was recognized as the 2013 Deal of the Year last year.

The conference will be held at the Fairmont Scottsdale Princess Resort, where a room block for attendees is available. Registration is $310
for ACG members who sign up in advance and $410 for non-members. At-the-door registration is $365 for members and $465 for non-members.

The conference will kick off on May 14 at 1 p.m. with a Golf Event at the Tournament Players Club of Scottsdale. The golf event is open to all registrants for the conference and is $195.

Conference sessions will take place on May 15, and will begin with an 8 a.m. breakfast featuring Huntzinger and LeBlanc as breakfast keynote speakers. After the morning CEO panel, lunch will be served and the Keynote Luncheon Speaker will be Holtz-Eakin.

A distinguished policy advisor, academic, and strategist, Dr. Doug Holtz-Eakin is skilled at forecasting policy changes on the horizon and recommending sound strategies for mitigating risk to your industry. He has served at the highest levels of government concerned with economics and is well-known on Capitol Hill and in Washington’s top think tanks. Having been involved in policy, politics, campaigns, and elections, he addresses economics from all points of view with his well-rounded expertise.

For more information or to register for the conference, visit www.acg.org/arizona, e-mail the chapter at acgarizona@acg.org, or call 602.448.3981.

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Beau Lane Named Ad Person of the Year

Beau Lane, Chief Executive Officer of E.B. Lane, was named Ad Person of the Year at this year’s Phoenix ADDY Awards. The award was presented March 2 at the 28th Annual ADDY Awards Gala hosted by The Phoenix Ad Club and AD 2 Phoenix.

The ADDY Awards are the advertising industry’s largest and most representative competition, with the mission to recognize and reward creative excellence in the art of advertising. The Ad Person of the Year is one of the most prestigious awards presented at the event, with the winner chosen by the Ad2 Phoenix board of directors. Among a multitude of nominations, the winner must be an industry leader who is dedicated to making a positive impact through local community service, a contributor to the betterment of advertising, and presently active in advertising, marketing or communications.

Beau possesses extensive experience in sales and marketing, and supervises the daily operations and management activities of E.B. Lane in Phoenix and Denver. He has supervised successful advertising programs for numerous high profile clients, including Cable ONE, National Bank of Arizona, Arizona Cardinals and the Arizona Lottery, winners of four ADDY awards. Most notable, under Beau’s leadership, E.B. Lane oversaw the marketing efforts of Super Bowl XLII in 2008, and played an instrumental role in bringing the Super Bowl back to Arizona in 2015.

“It is rewarding to receive recognition as Ad Person of the Year,” Beau Lane CEO of E.B. Lane said. “I am fortunate to have such hard working and talented associates delivering exceptional results for our clients. Receiving spotlight recognition for our work along with one of our valued clients, the Arizona Lottery, is especially gratifying.”

In addition to Beau’s award, E.B. Lane earned four ADDY Awards this year for Arizona Lottery campaigns, including awards for the New $2 Powerball Jackpot Chasers and Hall of Winners Gaggle, in the television category, and an award for The Arizona Lottery Gift Shop campaign in the digital advertising category. In addition, E.B. Lane, in conjunction with True Story Films took home an ADDY in the sales promotion category for Arizona Lottery’s How the Money Helps: CASA spot, and partner, audioEngine|west won an ADDY in the music with lyrics category for the New $2 Powerball Jackpot Chasers TV spots.

To view the winning Arizona Lottery advertisements and the digital Gift Shop, visit www.arizonalottery.com. For more information about E.B. Lane, visit www.eblane.com.

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Experts: Keep branding simple even in the era of social media

Got milk? The swoosh stripe. The Aflac duck. Kleenex. Successful branding effectively uses a name, term, design, symbol, or even a musical jingle to distinguish a product or service from those of other sellers.

“Brands are sincere, distinct and consistent,” says David Eichler, creative director and founder of David and Sam PR. “Brands are by definition, built over time. A brand is a promise kept to its consumer, over and over.”

Kristin Bloomquist, executive vice president and general manager of Cramer-Krasselt Phoenix, has a simple way to define good branding: “Branding is a popularity contest and the brand with the most friends wins.”

While it’s common sense to think that effective branding will lead to an increase in business, experts point to several critical things to remember when a company tries to build an effective branding campaign.

“First, it’s important to understand that while there’s a time and place for a specific branding campaign, effective branding should be an ongoing effort for every organization,” says Christine Olivas, director of client services for Off Madison Ave + SpinSix.
“How and when to communicate the company’s values shouldn’t be a one-time outreach.”

However, Olivas says there are times when a branding campaign makes sense:
• When you are looking to change perceptions in the marketplace.
• When a new product or service is launching.
• Or, when you are introducing yourself to a particular market or segment.

“In these instances, it is important to consider how to make an impact while ensuring that the subsequent marketing and operational efforts can continue to support and sustain the awareness you’re creating,” she stresses. “The last thing you want is to have a campaign that drives, say, tons of buzz in the social space but to not have an ongoing social media strategy that will continue the conversation when the blitz is over. You should also have an obsessive eye on visual consistency. If you are launching a brand campaign, make sure the look and feel aligns with your core identity so as not to create confusion in the marketplace.”

While Olivas touched on the impact of social media on 21st-century branding, there is no denying that it’s changed the way companies market themselves.

“Social media is like a two-way megaphone for brands,” Eichler says. “Consumers are now empowered to share their experiences — positive and negative — and brands have the ability not only to convey their brand’s attributes, but reinforce them by how they interact with their customers. Especially when someone is disappointed with their experience with the brand.”

That ability for consumers to immediately engage is why successful brands need to have depth to their brand story and relevant reasons for people to want to engage, according to Bob Case, The Lavidge Company’s chief creative officer and creative director.

“Setting up a Pinterest account and a Facebook page aren’t effective unless you have a reason for having them,” Case says, “a strategy for how you want to shape the message and a plan for the unplanned — negative responses, etc.).”

Case says his best advice when creating a brand is to keep the message simple.

“Advertising is expensive, which can lead to companies trying to sell everything about their products and services in every message,” he says. “What’s the ONE thing you want people to know? It should be devastatingly difficult to build your campaigns because of what you leave out.”

EXPERTS’ BEST BRANDING

Here are some of the Valley’s best marketing experts’ picks for the best branding efforts:

Kristin Bloomquist, executive vice president and general manager of Cramer-Krasselt Phoenix: Corona does a terrific job of reaching into its authentic heritage and creating a world that represents the feeling of a tropical vacation, an escape to the beach, to a place of a warm sun, gentle breezes and sand between your toes. Corona’s consistent brand imagery has become an iconic symbol of the Corona brand, driving case sales in excess of $120 million to become the No. 1 imported beer in the nation.

David Eichler, creative director and founder of David and Sam PR: “The one that comes to mind, given the time of year is the NFL. In the 45 years of Super Bowls, the league has masterfully overtaken all other American sports in sales, merchandising, ad revenue and fan loyalty. They are savvy in how they have positioned themselves as vested in communities and causes.”

Isabelle Jazo, vice president of brand strategy at E.B. Lane: “Apple’s brand archetype is “Revolutionary.” The brand associates itself with thought leaders, artists and people in history that changed the rules of the game … Apple’s marketing certainly gets people’s attention, but the customer experience is what makes the branding phenomenal.”

Bob Case, The Lavidge Company’s chief creative officer and creative director: “I’d go with Nike. Not for any single campaign, but for their overall brand. They are a vibrant, living brand that re-invents itself without losing its core truth. It’s relevant, serious, fun, humorous, inspirational — in truth, a well-rounded robust story.”

Christine Olivas, director of client services for Off Madison Ave + SpinSix: “The best example of a brand that has become an experience is Zappos, an online retailer. From day one, the company has embraced service as a differentiator, but service isn’t just defined as a helpful customer service representative. Instead, the company has extended its friendly and fun approach to doing business across all internal and external communications.”

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E.B. Lane Wins Awards for Arizona Lottery Commercials

E.B. Lane was recently recognized with three prestigious awards for the Arizona Lottery commercials it produced: A Batchy Award at this year’s North American Association of State and Provincial Lotteries (NASPL) World Lottery Summit and two Emmy Awards at the 35th Annual Rocky Mountain Emmy Awards.

The Batchy Awards at the 2012 World Lottery Summit in Montreal were presented to NASPL members for outstanding advertising and business communication achievements. The Arizona Lottery’s “How the Money Helps” long form video, focused on the funds it contributes to Court Appointed Special Advocates (CASA), won a first place Batchy Award in the category of Corporate/Beneficiary Video. The Arizona Lottery also was a finalist in the category of TV Advertising – Corporate/Beneficiary for its 30-second “How the Money Helps” CASA spot.

“It’s always great to win, but receiving spotlight recognition from an international panel of lottery industry judges is especially gratifying,” said Jeff Hatch-Miller, executive director of the Arizona Lottery.

In addition to its World Lottery Summit win, E.B. Lane recently took home two Emmy Awards from the National Academy of Television Arts & Sciences – Rocky Mountain Southwest Chapter, which serves Arizona, New Mexico, Utah, Wyoming and El Centro, California. The agency was recognized for its “Hall of Winners” and “$2 Powerball Jackpot Chasers” Arizona Lottery television campaigns, which each won an Emmy Award at the awards gala at the University of Phoenix Stadium on Saturday, Oct. 6.

“We could not be more proud of our work for the Arizona Lottery,” said Beau Lane, CEO of E.B. Lane. “We are honored to work with an organization that is committed to giving back to the community and funding a variety of programs that enrich the lives of Arizona residents.”

E.B. Lane partnered with several local companies to execute the award-winning marketing campaigns, including True Story Films, Copper Post, Amp Studios, Original Films, Audio Engine, Blade and Big U Music.