Tag Archives: e-commerce

ecommerce

E-commerce opens retail channels

It’s estimated that U.S. e-commerce sales will be $278B in 2014. By 2016, that spending will be $327B — a 62 percent increase in five years, according to Forrester, Inc. estimates. Yes, that’s a drop in the pool of the U.S. retail market (about 3 percent). However, it’s not one that brick-and-mortar retail brokers are ignoring. Local brokers weighed in on how Phoenix can and should adapt to the changing channels of retail real estate.

“People have a tendency to separate e-commerce from brick-and-mortar stores. The retailer of the future has to learn to adapt to do both,” says Velocity Retail Group Executive Vice President Darren Pitts. “The strong retailers of the future will continue to evolve with a multi-channel, often referred to as an omni-channel approach, that takes advantage of various sales mediums including mobile devices, the internet, catalog, as well as brick-and-mortar.”

De Rito Partners’ Brokerage President Stan Sanchez says e-commerce will affect the way business is conducted but not replace store-front appeal to some customer groups.

“Service-oriented businesses and daily needs stores will always have a role in commercial real estate, because those tenants can’t be replaced by online retailers,” he says.

“While some may think that e-commerce threatens brick-and-mortar venues, the truth is it simply adds a new dynamic to the location, the size, and the type of real estate these businesses are looking for.”

E-commerce is shifting many retailers into smaller stores and creating more flexible shopping centers, says JLL Vice President of Retail Tyson Switzenberg.

“While e-commerce and technological innovations threaten certain retail models like bookstores or video stores, it’s not the whole story and does not represent all retailers,”adds Switzenberg.

What’s an important trend in retail that people should be watching?

Stan-SanchezStan Sanchez
President, De Rito Partners
One of the most important trends to emerge in retail, along with e-commerce, is the growth of buying power from groups such as millennials and Hispanic consumers. These two groups are growing at a rapid rate and control an enormous (over $1 trillion in consumer spending) amount of purchasing power. The key for retailers is learning the purchasing habits of these groups and making adjustments to their purchasing characteristics. Many see millennials as a segment of society that is in-tune with technology. For retailers, the goal is to take advantage of integrating that technology into physical stores and to track their customer’s buying habits to help increase the bottom line.


DarrenPittsDarren Pitts
Executive Vice President, Velocity Retail Group
Personalized offers or information provided to a shopper when they enter a store and sent directly to their mobile device. These offers are specific to the customer’s purchasing pattern and only for their use while they are in the store. Another trend is retailers who use their stores as fulfillment centers. As an example, if a customer wants a particular type of shirt but it is not in the store they are physically in, but in another, they can have it shipped directly to their home. The retailer controls their inventory better, and the customer gets what they want.


Switzenberg_TysonTyson Switzenberg
Vice President, JLL
Experiential retail. Retailers need to give shoppers a good reason to make an in-person visit to their stores—to go beyond a simple retail transaction that shoppers can do virtually anywhere. Customers are looking for an experience. Some retailers practicing this include: Apple Store: the “Genius Bar” offers hands-on troubleshooting, where customers can interact with friendly, trained experts in a unique, designated space; Flix Brewhouse: As America’s Cinema Brewery, this retailer combines the latest Hollywood productions, custom crafted beer and great food – all served “in theater” and a la carte basis so that the experience can be customized.

Dickinson_Karen_KRDIC_cropped_300

Karen Dickinson joins Polsinelli

National law firm Polsinelli has added Karen Dickinson to its Phoenix office. Dickinson has extensive experience negotiating and advising on complex international and e-commerce legal issues involving international contracting, joint ventures and alliances, software and intellectual property licensing, joint developments, trademark prosecution and licensing, and web development.

“I chose to move my practice to Polsinelli because the firm is dynamic and growing. Polsinelli’s extensive international and cross-border practice capabilities will be beneficial to my clients and to me. The firm’s bigger footprint and larger resource base are a great platform for companies interested in doing business internationally, and for companies outside the U.S. wanting to invest here,” said Dickinson.

Dickinson has experience as a senior manager of in house lawyers for a large U.S. multinational conglomerate where she negotiated multimillion dollar transactions in Europe, Canada, Japan and the People’s Republic of China. She has also been a partner in a start-up online business, and is a sought-after speaker on issues involving international business.

“Karen brings a valuable combination of legal savvy and hands-on business experience to the firm from working both within a Fortune 100 company and as an entrepreneur. Our clients will benefit from her ability to understand their business challenges as well as their legal needs,” said General Corporate Chair Jonathan Henderson.

“We are excited to have Karen join our team. She has the depth of experience and a commitment to clients to help them achieve success,” said Phoenix Office Managing Partner Ed Novak. “We’re growing the Phoenix office in key areas important to our clients.”

Dickinson is the chair of the Arizona District Export Council, a member of the Greater Phoenix Economic Council (GPEC) International Leadership Committee and a founding member of Arizona Women in International Trade. She earned her B.A., cum laude, from Duke University and her J.D., magna cum laude, from Arizona State University Sandra Day O’Connor College of Law. Upon graduation from law school she clerked for Judge Mary M. Schroeder of the Ninth Circuit Court of Appeals. Dickinson was also a Fulbright Scholar during her career, studying European Union law at the University College London, and working with the global law firm of Allen & Overy in London.

The firm was recently recognized as the fastest-growing law firm in America over the past five years by The American Lawyer. This year, the firm moved to the 69th position from 78th in The National Law Journal’s ranking of the largest U.S. based law firms. The firm’s nationally recognized Health Care Practice is the fourth largest in the nation according to the American Health Lawyers Association. The American Lawyer Magazine featured Polsinelli in its June 2013 issue.

Bébé EcoPosh

Bébé EcoPosh Keeps Your Baby’s Health In Mind With Eco-Friendly Products

Being a new parent can be daunting especially when it comes to choosing products that are good for your baby’s health and the environment. But thanks to the launch of Bébé EcoPosh, an online company that went live Dec. 2011, making “green” and healthy choices for your baby just got a lot easier.

Bébé EcoPosh was founded in June 2010 by Stephanie Lee, a mother and an entrepreneur. Lee was faced with the issue of finding earth-friendly items for her baby Sophia, who is the product tester and face of Lee’s company as Little Miss Bébé EcoPosh.

“There was not just one store a new parent could go to purchase them; so, I decided to create my own business,” Lee says. “[At] Bébé EcoPosh, we carry everything from clothing, strollers, skin care and toys; all products that contribute to society in ways that make our planet a better place to live.”

Bébé EcoPosh Products

“We are not just a store; we are a resource for new parents that educates and demonstrates the benefits and features of the products we carry,” Lee says.

One of the biggest choices parents make when trying to go green is the choice between disposable and cloth diapers. Lee was faced with the same decision, until she found gDiapers, a product that let her have the best of both worlds — a product she proudly sells on her website.

“I use [gDiapers] on my daughter Sophia and love that the gRefill liners are flushable; you can even compost them – so, no more smelly nurseries,” Lee says. “Even if you wanted to throw them out, they will break down back into the Earth within 90 days as opposed to the average 500 years a regular plastic diaper takes to break down in the landfill.”

The Bébé EcoPosh site even has an EcoPrinciple rating system that can help customers pick out the products that meet their needs. The online boutique uses the term “eco” to describe not just something that is beneficial to the environment, but also beneficial to the well-being of society, Lee says.

“Our team of posh professionals review and rate each product carried at our store,” Lee says. “The products will be given a score of one through 10 – four being the minimum score possible to be carried by our boutique and 10 being EcoPosh Perfect.”

Bébé EcoPosh Customer Perks

The biggest point Lee wants to make when it comes to promoting her new business is customer confidence and satisfaction. Bébé EcoPosh already has a tiered loyalty program, a 365 day return policy and the ability to live chat with a Bébé EcoPosh representative about products before a purchase.

With the loyalty program, a customer starts receiving points with their first purchase, one point for each dollar spent. When the customer reaches a certain level, one of the perks offered is opting to have $50 donated to a charity of their choice in addition to special promotions.

“We also include as many product demo videos on our website to provide detailed product descriptions,” Lee says.

But the best part is the personal touches used when packaging each customer order.

“When the customer receives their order it arrives wrapped in tissue and includes a ‘Thank You’ card as well as free samples of organic skin care items,” Lee says.

The most unique customer perk is Bébé EcoPosh’s 365-day return policy. The company even pays for the return shipping for the item.

“Having a 365 day return policy allows new parents the peace of mind in knowing that if they don’t use it or need it, they can return eligible items for a full refund,” Lee says. “Before you are a parent you purchase a lot of items, some you may never use; why not allow them to return it?”

While the thrill of being a business owner inspires and drives Lee to succeed, in the end it’s her daughter Sophia who is at the heart of the business.

“It’s a great feeling knowing that I am setting an example for my daughter as being a well-educated, hard-working, business woman,” Lee says. “I want her to grow up and think ‘I can do anything; look at my mom.’ ”