effective marketing Archives

Market Like A Pro, Think Like A Scientist

Marketing, employing certain behavior drivers
by in Marketing

Some might say marketing is a science of its own. During a direct marketing presentation at a recent Direct Marketing Association (DMA) conference, one expert claimed we can go a step further by taking a behavioral scientific approach when crafting a direct mail piece, ad, or any form of marketing collateral. The thought is that… Read More →

5 Tips For Creating Cost-Effective Marketing Materials

Cost-Effective Marketing Materials
by in Blogs | Marketing

Don’t work harder: Market smarter It’s time for that marketing brochure to be updated or to create a direct mail campaign to generate new business, but you are questioning the expense. Before you even begin, there are key considerations that will help control your costs and create a greater impact. It is no surprise that… Read More →

The Meetings Industry Is On The Offensive To Counter Negative Perceptions

Panel of MPI Students

When individuals and organizations meet, solutions are created, ideas are shared, business initiatives are crafted and skills are learned. Such meetings are crucial to North American business success, even more so in a dynamic, faltering, global economy. In an increasingly faceless world, effective human connections are a powerful business weapon. The EventView 2009 study reveals… Read More →