Tag Archives: egypt

social.media

Man Brings Social Media Business to Chandler

The front of his business card reads, “Poet, world traveler, human being.”

The smell of old books and antique belongings emanate throughout Patrick Smith’s apartment. A bottle of prohibition Whiskey sits on display next to an ancient looking hieroglyphic stone.

After many years of traveling internationally, Smith, a Chandler resident, has decided to bring his business, BiBoBu, to Arizona.

“There is something that spiritually connects me to the mountains in the desert,” Smith said. “This is where I want to live permanently.”

He relates his love of the desert to the same landscape of Israel, where he lived for seven years. For over a decade, Smith traveled to more than 15 countries including Greece, Egypt, Israel, Spain, Morocco, and France. For work, he owned and managed restaurants, nightclubs, and cafés in those countries.

While living in Israel, Smith experienced discrimination as an American in a foreign country where the population was primarily Jewish. Many landlords didn’t want to rent him a home or hire him because he wasn’t Jewish.

For a short period, he fell on hard times and was forced to live in a cave where he read books, wrote poetry, and studied the Hebrew language. Practically penniless, and living off the little money his father was sending, he could barely afford food. Smith eventually found a job at a café in Tel Aviv, and later managed restaurants and eventually owned a nightclub.

Now, Smith owns a marketing company and website, BiBoBu, which uses social media sites — such as Facebook and Twitter — for companies to help advertise their products. BiBoBu is a marketing tool that companies can use to tailor their advertising campaigns in order to fit their customer base. It groups all of the social media sites together in one place, making it easier for companies to utilize. College campuses such as Northern Illinois University use BiBoBu to recruit students, spread the word about alumni fundraisers, and engage students in campus events.

Smith’s people skills from working in the hospitality industry abroad and in the U.S. for so many years seem to be what sparked his interest in social media outlets and the business world. “Communication is key in working with people, and that’s what I’ve learned,” Smith said. “This is the generation of social media.”

Smith said he met many different people throughout his travels, and one day he wants to write a book.

Now settled in Arizona, Smith runs his business from a place he can finally call home.

cold stone creamery

Cold Stone Creamery Expands Into Egypt and Africa

The year 2012 is shaping up to be an exciting one for Scottsdale-based Cold Stone Creamery’s international growth with a recent franchise agreement signed for development within Egypt. As Cold Stone Creamery gains a presence in its 19th country, it more momentously is entering Africa, the second largest continent in the world. Kahala, Cold Stone Creamery’s parent company, has signed a 10-year Master Franchise agreement with Squadra to bring the Ultimate Ice Cream Experience to Egypt with a goal of eight stores in the first four years alone.

Squadra is the collaboration of three organizations that together bring over 50 years of experience in the fields of trade and industry in different segments including automotive, leisure, fashion and garments in general trading and retailing. Together, these three companies formed Squadra to become Egypt’s premiere fashion leader in the food and beverage sector through creativity, quality, differentiation and innovation.

“Cold Stone Creamery has successfully managed to preserve the warm feeling of stepping into a traditional creamery with fresh and rich aromas, while also utilizing the advances of the millennium to continue growing into a cutting-edge brand that is recognized and embraced throughout the world,” said Hany Tanyous, CEO of Squadra. “It is the perfect fit for Egyptian consumers who value high quality products and appreciate the tradition behind it. We anticipate great success and rapid growth for Cold Stone Creamery in our local market.”

Squadra has a strong retail presence which will enhance its ability to secure premier locations throughout the market. The first store will open in June 2012, followed by the second store shortly after. A third location is also planned for the fourth quarter of 2012.

“We are pleased to continue to strengthen our international presence by entering an entirely new continent. Squadra is the perfect partner for this important milestone with their great reputation, incredible knowledge of the market and a very successful track record,” said Dan Beem, Cold Stone Creamery’s President of International. “We have great expectations for Cold Stone Creamery to flourish within Egypt, as well as future plans to continue expanding throughout the continent of Africa.”

Cold Stone Creamery’s explosive international growth began in November 2005 when the company opened its first international store in Tokyo, Japan. Today, Cold Stone Creamery stores are operating in more than 380 international locations in 19 countries including China, South Korea, Canada, Denmark and the United Arab Emirates.

For more information on Cold Stone Creamery, visit Cold Stone Creamery’s website at coldstonecreamery.com.