Tag Archives: Estrella

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Shea breaks ground on Shea3D community in Estrella

Shea Homes Arizona will break ground in mid-September, on its fifth Shea3D community in the West Valley, anticipated to open this December. Inspire at Estrella will be the sixth Shea Homes community opening this year.

Located in Goodyear, Estrella is a 20,000 acre resort-style, master-planned community set against the Sierra Estrella Mountains. Although it’s a short drive from Phoenix, residents have everything they need with Estrella’s extensive amenities, including a championship 18-hole Golf Club of Estrella, 72 acres of lakes for fishing/boating, 20 miles of hiking/biking paths, Starpointe Residence Club and Water Park, nearby shopping, dining, three onsite schools and more.

Inspire at Estrella has 110 home sites sized at 60×115 featuring four popular plans from Shea’s innovative product line called Shea3D. The plans are named Compel, Indulge, Spark and Excite ranging from 2,472-3,351 square feet with 3-4 bedrooms. With four YourPlans and three lifestyle centric spaces, buyers are able to choose between 12 unique layouts at Estrella. Pricing is still being finalized.

Shea3D is an all-new, patent-pending way of building homes that provides homebuyers with a decision they’ve never had before – the opportunity to choose from a variety of interchangeable lifestyle-driven spaces within each floor plan, also known as “YourPlans™”. Shea3DTM allows customers to choose from three unique main living spaces – Outdoor-centric, Entertainment-centric, or Kitchen-centric, empowering the customer to select the one that best fits their lifestyle.

“Our company values match perfectly with the community of Estrella’s values, and that’s all about creating a flourishing environment for families,” said Ken Peterson, Vice President of Sales and Marketing for Shea Homes Arizona. “We couldn’t be more excited to be expanding our West Valley presence. The West Valley is booming in general, and we’re happy to be a part of this growing market.”

These homes are also built for optimum energy efficiency and carry the newly upgraded ENERGY STAR 3.0 rating. They have multiple distinct features from other area builders including the Environments for Living (EFL) designation, which is a two year guarantee that the home heating and cooling won’t exceed a specified energy limit. If the home goes over the guarantee, a refund of the difference is given.

For more information about Inspire at Estrella or Shea Homes’ communities across the Valley, please call 1-866-696-7432 or visit http://www.sheahomes.com/arizona.

vietnam-wall

Vietnam Memorial comes to the Valley

Estrella by Newland Communities will host “The Moving Wall™,” a half-size traveling replica of the Washington D.C. Vietnam Veterans Memorial beginning at noon on October 2 through noon on October 6 and is free to all attending. The Wall will be open 24 hours a day with volunteers stationed at The Wall from 8 a.m. to 8 p.m. daily with a directory to assist guests in finding names. The monument was created by John Devitt, Norris Shears, Gary Haver and other Vietnam veterans to share the powerful experience of visiting the memorial with those who may never have an opportunity to travel to Washington D.C. Standing six-feet tall and 252-feet long, The Wall’s memorial site will encompass approximately half an acre of land just to the west of Starpointe Residents Club at 17665 W. Elliot Rd in Estrella.

“The Estrella community is both humbled and honored to host The Moving Wall Exhibit,” said Bill Olson, Senior Vice President and Division Manager for Newland Communities. “We encourage everyone across the Valley to attend one of the many ceremonies being held in remembrance of our Vietnam veterans.”

The Moving Wall was specifically designed to honor the 2.7 million men and women who served in the U.S. Military in Vietnam. As of January 2014, The Wall contains approximately 58,283 names – 1,300 of those are still unaccounted for prisoners of war (POWs) and missing in action (MIA). It takes 66 hours to read every name on the wall and volunteers will be reciting these names over a P.A. system 24 hours a day from the start to the finish of the exhibit.

A series of ceremonies will be held, including:

  • Opening Ceremony – October 3 at 9 a.m.
  • POW/MIA remembrance and candlelight vigil – October 4 at 6 p.m.
  • Sunday sunrise prayer service – October 5 at 6:30 a.m.
  • Closing ceremony – October 6 at 9 a.m.

“The emotion generated by the Vietnam Memorial in Washington D.C. is so powerful and it needed to be shared with the rest of the world,” said Tim Rilley, a former Marine, Vietnam veteran and Estrella resident. “We are very excited to have The Moving Wall in Estrella to share that feeling with veterans and visitors on its stop in Arizona.”

Over the past two years, the community association management team from CCMC has worked with residents, Newland Communities and the City of Goodyear to realize the dream of brining The Moving Wall to Estrella. The team’s goal is to create experiences that connect people, turn neighbors into friends and demonstrate the power of community. Estrella is proud to pay respect to the country’s veterans as the host-site of The Moving Wall. For more information and to find full schedule of events visit www.lifeinestrella.com. To make a donation please contact the Moving Wall Foundation at 906-885-5599.

The Loop 303 interchange is under construction. Photo courtesy of ADOT.

Headed for a boom, the West Valley is ready to go

Clumps of curved freeway fragments balancing on massive pillars of concrete resemble a giant modern art sculpture greeting Interstate 10 travelers through the far West Valley of the Phoenix Metro.

Later this year, those “art” segments will gel into a multi-level interchange linking the I-10 and the Loop 303, and launch the area’s burgeoning commercial development into warp speed.

Kevin Czerwinski, Merit Partners

Kevin Czerwinski, Merit Partners

The new interchange “will be a game changer,” said Kevin Czerwinski, president of Merit Partners, broker for the 1,600-acre, master-planned business park PV303, which straddles the confluence of those roadways and stretches north along the Loop 303 to Camelback Road.

For nearly a decade, the West Valley, loosely defined as everything west of Interstate 17, has been quietly emerging as the metro area’s hotbed for commercial development. It has been fueled by dwindling East Valley land availability and affordability and better transportation access. After completion of the Loop 101, developers quickly gobbled up land along the freeway for homes, shops and businesses. Then they continued the westward expansion.

Now the Loop 303 is offering another close-in frontier and shovel-ready options for new and growing businesses to expand or set down roots in the metro area. The nearly completed semi-circle of highway linking the I-10 and the I-17 will provide a high-speed route to northern states, bypassing metro area traffic congestion — a boon to companies like Dick’s Sporting Goods, which recently completed a 720,000 SF distribution center in PV303 to service its Western U.S. stores, Czerwinski said. And to other retailers such as Macy’s, TJ Maxx/Marshall’s and Target, e-commerce giants such as Amazon, and high-end manufacturers such as Sub-Zero and Cookson Doors that ferry lots of merchandise intra- and inter-state.

It’s more than just big-box industrial sites popping up in the West Valley.

John Graham, Sunbelt Holdings

John Graham, Sunbelt Holdings

Acres of farm land or empty desert hide the fact that in the offices of forward-thinking developers and savvy city economic strategists, there are detailed plans for office, light industrial and retail centers, medical complexes and regional malls to be built on that un-shoveled land.

“The West Valley’s day is coming,” said John W. Graham, president of PV303 developer Sunbelt Holdings.

Sunbelt was a big player in the East Valley boom of the 1990s and early 2000s, developing residential communities from McDowell Mountain Ranch in Scottsdale to Power Ranch in Gilbert and mixed-use complexes such as Hayden Ferry Lakeside in Tempe. Graham says the same scenario is playing out west of Phoenix now. Land Advisors CEO Greg Vogel compares Goodyear today to Gilbert of a decade ago.

First came the houses
As available and affordable East Valley land dried up, a spate of residential building in well-designed West Valley communities such as Vistancia, Estrella and Verrado have attracted home buyers at all price points, Vogel said.

Greg Vogel, Land Advisors

Greg Vogel, Land Advisors

A whopping 35 to 40 percent of Phoenix metro area residents now live in the West Valley, Vogel said. And all those people need places to shop, bank, and find medical care.

“Residential drives everything,” he said.

Now supermarket-anchored shopping centers and big-box power centers are springing up, two regional malls are on the drawing board, and spec office buildings are breaking ground — despite Valleywide office vacancy rates topping 22 percent. The completion of the Loop 303 interchange will accelerate that trend as it eases drive time for those who work in Phoenix but live in the far West Valley — or want to, Vogel said.

Goodyear, which is in the enviable location at the foot of the new interchange, has been proactive pitching its bounty. That includes PV303 and Goodyear AirPark, a 267-acre, shovel-ready business park at Litchfield Road and Highway 85, said Sheri Wakefield-Saenz, the city’s development services director. And Wakefield-Saenz expects Westcor’s long-planned 1.1 MSF Estrella Falls regional mall to start ringing up sales — and sales tax — in 2016.

Sheri Wakefield-Saenz, Goodyear

Sheri Wakefield-Saenz, Goodyear

Wakefield-Saenz predicts that even more executive offices, high-end retail and high-quality manufacturing businesses will clamor for space in Goodyear during the next decade because of the in-place infrastructure and the educated workforce already living there.

Farther north in Surprise, the story is similar. In 2008, Sands Chevrolet built the first dealership in Prasada, a 4-square-mile, mixed-use development straddling the Loop 303. Now car buyers can shop at eight different dealerships at 303 AutoShow. And more are coming, said Jeff Mihelich, Surprise’s assistant city manager in charge of the Community and Economic Development Department. Neighborhood shopping centers are in the ground or on the drawing board as well, and another regional mall is pegged to land in Prasada, although no date has been announced.

Jeff Mihelich, Surprise

Jeff Mihelich, Surprise

But Mihelich doesn’t want to just provide shops and services and ease the daily commute for Surprise residents. He wants to lure more quality office and industrial employers so that residents can live, work and play in their hometown. Five years ago, Surprise reorganized its economic development department and goals to focus on becoming a major employment base, “concentrating on head-of-household jobs — people who will buy homes, go to restaurants,” he said. Major strategies included streamlining approval processes, persuading developers to pre-plan projects and build infrastructure before target tenants showed up, encouraging spec building, and aggressively marketing all those attributes, Mihelich said. That positions Surprise to take advantage of pent-up business expansion plans as the recent recession wanes, he said.

“When companies are expanding, they often have contracts in hand,” he said. Having property ready to build on can mean the difference between landing or losing a major employer, he said.

Optimistm Abounds
That optimism and pre-planning is not just happening in Goodyear and Surprise. Thanks to a wealth of available and affordable land, developers are eyeing West Valley cities from Avondale and Buckeye to Peoria and Glendale as future business hubs.

Justin Miller, Alter Group

Justin Miller, Alter Group

The Alter Group teamed up with property owner John F. Long to take advantage of the area’s growing popularity among home builders and buyers by developing three major business parks to attract employers. Algodon Center is a 1,000-acre mixed-use campus in Avondale and west Phoenix, Aldea Centre is a 150-acre business park at 99th Avenue and Bethany Home Road, and the 229-acre Copperwing Business Park is adjacent to Glendale Airport. All three have infrastructure and zoning in place and the flexibility to accommodate Class-A, back-office and light manufacturing operations, said Justin Miller, Alter Group vice president.

“The West Valley is a big component of our future,” Miller said. “It’s an area that Corporate America can use and expand because of the abundance of land.”

He’s not concerned about high office vacancies in the metro area. The easy commute for all those road-weary West Valley residents and shovel-ready land are compelling draws for big and small employers as they ramp up their businesses, he said. Valley dwellers who haven’t ventured west of the I-17 for years might be surprised to see the explosive growth.

“If people have not been to the West Valley in a while, they should come and take a look at us,” Mihelich said. “It’s truly a robust market. People outside of Arizona are noticing.”

The Colony, Cush Wake

Estrella Makes List Of Top Master-Planned Communities

The Goodyear master-planned community of Estrella has been ranked 35th by the national independent research firm John Burns Real Estate Consulting (JBREC) on its annual list of Top 50 Master-Planned Communities of 2013. The rankings are based on new home sales and Estrella is one of only four Arizona communities to make the top 50. Estrella was also recently named Best Master-Plan Community for Children in Arizona Foothills Magazine’s Best of the Valley Rankings.

Estrella’s developer, Newland Communities, made a strong showing with five of its communities placing on the nation’s top 50 list – the most of any individual developer. The San Diego-based company’s top ranked communities are located in four different metro areas, making them the most geographically diversified developer in the country.

“We are pleased with the velocity of sales from the past year, and with new builders and product coming online, we expect continued growth for Estrella in 2014,” said Bill Olson, Senior Vice President and Division Manager for Newland Real Estate Group. “The recent accolades are truly a testament of Estrella’s unique amenities, such as its lakes and yacht club, and the tight-knit feel and true sense of community of a small-town. It’s not surprising so many people want to call Estrella home.”

Located only 17 miles west of downtown Phoenix, Estrella is home to more than 12,000 residents ranging from young couples to retirees. The community hosts regular arts and culture events, provides residents with top-notch amenities and its design includes plenty of parks and trails to support a healthy, outdoor lifestyle.

Currently there are three active builders in Estrella: AV Homes, T.W. Lewis by David Weekly Homes and William Ryan Homes. T.W. Lewis by David Weekly Homes has begun preselling in its newest neighborhood and CantaMia, the 55+ Community has nine new models under construction. With several other well-known builders in escrow, Newland is working to increase inventory to meet rising demand. To learn more, visit www.estrella.com.

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Scottsdale Builder Wins 4th straight Eliant Award

Eliant recently announced Rosewood Homes as winner of the 2013 “Homebuyers’ Choice Award” for providing the “Best Overall Purchase and Ownership Experience” in North America. Rosewood was also recognized again for having the highest “First Year Quality” rating. This is the first time a homebuilder has been honored in four consecutive years and Rosewood Homes is the only Arizona builder to ever receive this prestigious award. The 2013 winners were chosen based on the results of surveys completed by more than 76,000 recent home buyers from across the United States and Canada.

For more than 27 years, David Kitnick and his team have been recognized for providing exceptional quality, customer satisfaction and design excellence. Generous standard features, innovative floor plans and rich architecture combine with high quality construction and energy efficient features to make Rosewood Homes the top choice when purchasing a luxury home.

“There is no better honor than to have actual homeowners vote based on their personal experience with their builder,” said David Kitnick, President of Rosewood Homes. “At Rosewood, there’s only one way to do things: the right way. That’s why throughout the building process you’ll find our rigorous Rosewood Quality Assurance Program and our Rosewood Signature Construction, where we go above and beyond the industry standard for quality and craftsmanship,” said Kitnick. “Everyone affiliated with Rosewood is committed to providing industry leading customer satisfaction, quality and design with each new Rosewood home,” said Kitnick.

Rosewood Homes has neighborhoods in three prestigious locations in Arizona – DC Ranch, Vistancia and Estrella, and is in various stages of planning and development of four new neighborhoods opening in 2013 and 2014 including 33 Campbell Place in the Camelback Corridor. The exclusive, 18-home private gated 33 Campbell Place is slated to grand open late April with well-appointed homes ranging from over 2,340 square-feet to nearly 3,400 square-feet and providing authentic architectural detailing as well as highly sought after features such as: home offices, guest casitas, bonus rooms, courtyards and wine closets. Homes start in the $470s.

“Once again, Rosewood Homes is the undisputed leader in the delivery of an extraordinary customer experience,” said Bob Mirman, founder and Chief Executive Officer of Eliant.

The Eliant awards are presented annually by California-based Eliant, a customer experience management company that has been surveying buyers of new homes for 29 years. Eliant has earned an international reputation by providing a wide range of sophisticated customer experience management strategies for home builders, lenders, escrow firms, design firms and other companies interested in improving their customers’ loyalty.

Estrella - Walgreens

Estrella Sees Significant Growth As Community Expands

Newland Communities is experiencing a surge of growth in its Goodyear master-planned community, Estrella.

In addition to a steady stream of home sales, new commercial projects are underway — including a Walgreens and Banner Health center.

Currently under construction, Walgreens will open this fall in Estrella’s Mountain Ranch Marketplace. In line with the shopping center’s LEED Gold certification, the Estrella Walgreens will showcase a new layout including sustainable features such as electric vehicle charging stations, active daylight harvesting and high efficiency heating/cooling and plumbing.

The store interior will also be revamped with a heavier emphasis on upscale finishing and lighting. Deals are currently in the works with several additional retailers, to be announced later this year, who will also be joining Mountain Ranch Marketplace.

“Our neighborhoods are filled with everything from young families to retirees, and a store like Walgreens will help serve the varying needs of our residents,” said Lynneah Hudson, Newland Communities’ regional marketing director.

Right next door to Walgreens, Estrella has joined forces with Irgens and Banner Health to announce the development of Mountain Ranch Medical Commons, a state-of-the-art, 18,000 SF Class A medical office facility.

Banner Health will provide primary care services as the anchor medical tenant. The single-story structure will offer efficient, custom-designed medical space, upscale amenities and a sustainable design that conforms to standards of the Green Building Initiative.

Construction is set to begin this fall and the project is slated to be completed in mid-2013.

Estrella is home to more than 12,000 residents. Amenities include the Golf Club of Estrella, two lakes which span across 72 acres, and more than 20 miles of trails and parks woven throughout the community.

Estrella also houses three schools within the community including two K-8 elementary schools and one high school. The community also hosts many events throughout the year such as: a farmers market, monthly family outings, live music events and the upcoming outdoor performance of Ballet Arizona.

To learn more about Estrella, visit www.estrella.com.