Tag Archives: Expect More Arizona

consumer behavior

Park&Co expands with public relations offering

After two decades in the marketing and communications business, Park&Co has expanded by adding in-house public relations services. The integrated advertising agency can now offer clients a range of public relations services, including strategic planning, media relations, influencer engagement, internal communications, issues management, event planning and marketing, social media and community relations.

“Public relations has long been a critical part of any business’ communications plan,” said Park Howell, founder and president of Park&Co. “We felt like it was important to include the offering, since savvy clients are increasingly seeking out partners that can offer fully integrated marketing campaigns.”

Phoenix-based Park&Co aims to bring its clients an abundance of both good ideas and business results. Armed with a purposeful approach to storytelling, the agency uses interdisciplinary communications to inspire actions among consumers.

  • Working with Expect More Arizona, Park&Co created a virtual statewide tour to recognize excellence in education. In only one year, the program has solicited more than 600,000 interactions from Arizona residents.
  • The agency developed the “Water – Use It Wisely” campaign, long before anyone had ever heard of green marketing. The campaign has since grown to encompass more than 400 private and public partners throughout North America and 12 cities in Arizona.
  • Starting in 2003, Park&Co helped Goodwill of Central Arizona become the fastest growing Goodwill in the world.

Shannon Sowby, a seasoned communications professional with more than 10 years of experience in the field, will build the public relations department, while also lending new perspective to existing and potential clients. A graduate of Arizona State University, Sowby has developed and implemented communications campaigns for clients in a wide variety of industries, including health care, higher education, nonprofits and banking/finance.

Prior to joining Park&Co, Sowby spent 10 years at Cramer-Krasselt, where she aided clients such as Arizona Science Center, Blue Cross Blue Shield of Arizona, Phoenix Children’s Hospital, The Little Gym, University of Phoenix, M&I Bank, NextCare Urgent Care and Westcor.

Among other accomplishments, she created and executed a media relations program that increased earned media impressions nearly 70 percent over a one-year period for a Phoenix non-profit and played an integral role in creating a child fitness program that engaged more than 20,000 Arizona students and generated more than 2.4 million earned media impressions in its inaugural year. In addition to numerous Copper Quill and Copper Anvil awards, Sowby has spurred her clients to Silver Anvil and Silver Quill recognitions.

Arizona School Choice Trust

Poll: Education remains top priority for Arizona voters

Education is one of the most important issues facing Arizona according to a recent poll of 500 likely voters in Arizona conducted by Public Opinion Strategies on behalf of Expect More Arizona. Furthermore, more than 6-in-10 of those surveyed say education is “one of the most important” or “a very important” issue as they decide how to vote for Governor and members of the state legislature.

That’s good news for Expect More Arizona as the nonprofit, nonpartisan advocacy organization launches its annual Vote 4 Education initiative to raise awareness of key issues and encourage voters to make education a priority at the polls.

“In Arizona, we have dedicated educators and hard-working students, but they can’t do it alone,” says Pearl Change Esau, president and CEO of Expect More Arizona. “As voters, our children are counting on us to make sure education is at the forefront of their minds for the 2014 election.”

The April 2014 poll shows there is broad agreement that all students deserve a world-class education and that we need to close our state’s education achievement gap. Further, more than 7-in-10 voters strongly agree the following issues must be high priority:

· Making sure kids can read at grade level by the end of 3rd grade;

· Increasing funding to attract, retain and develop quality teachers; and

· Providing support for students who are struggling and falling behind.

Even when specifically asked about their willingness to pay more in taxes, voters reinforce their commitment to fund these three priorities.

“We all want the best future for Arizona students,” says Chang Esau. “We must work together to ensure every child has access to a world-class public education that prepares him or her to succeed.”

The goal of Vote 4 Education is to help voters understand what’s at stake in the 2014 elections as it relates to education, and how every vote can make a difference.

Between now and the November 4 general election, Expect More Arizona and its partners will use the Vote 4 Education platform to call attention to the need for effective policies, measured by student success, and sufficient funding to:

· Make sure every child can read and has the early learning opportunities that set him or her on a path to success

· Recruit and keep a high-quality, well-supported teacher in every classroom

· Achieve high expectations and high standards for all students (including supporting AZ educators with Arizona’s College & Career Ready Standards)

· Make higher education and career training accessible for all students

To learn more about Expect More Arizona or Vote 4 Education, visit ExpectMoreArizona.org.

Ray Headshot

Artigue Agency Expands Growing Sports Practice

Local marketing communications firm, The Artigue Agency has announced the addition of several new clients to its growing sports practice.  Led by sports marketing veteran Ray Artigue, the firm’s new clients include Junior Golf Association of Arizona (JGAA), Naismith Basketball Hall of Fame, former Phoenix Suns star and NBA veteran Eddie Johnson, Patriot All-America at Wigwam Arizona and QR Gameplan.

“The growth of the agency represents the need for additional staff and expanded offices and I’m flattered by the market’s demand for our professional services,” said agency principal Ray Artigue.  “As we evolve and expand our sports offering, our greatest marketplace differentiator remains our people.  Our team comes from a variety of backgrounds, bringing diverse skills and extraordinary expertise in their respective specialty areas, ensuring that we’ll continue to deliver successful PR and marketing programs.”

The Artigue Agency recently moved to a larger office in Biltmore-area of Phoenix to be closer to new and existing clients and to accommodate its growing team.  The firm has also added two new two senior account executives, Casaundra Donahoe and Ian La Cava.

Donahoe brings nine years of experience in brand strategy, creative development, media relations and communications planning. Prior to joining The Artigue Agency, Donahoe worked for Park & Co. where she served as strategic counsel for brands like Goodwill, Girl Scouts, Expect More Arizona, METRO Light Rail, Coca-Cola and many others.

La Cava has five years of experience developing and executing public outreach campaigns and strategic initiatives on behalf of several clients in the sports industry. Prior to joining The Artigue Agency, La Cava worked for Niner Sports Marketing where he managed talent procurement, endorsement deals and social media for marquee athletes.

The Artigue Agency works with emerging and established companies in several markets with extensive experience in the sports, entertainment and lifestyle, healthcare, financial, legal and environmental industries.  Current clients include Arizona Broadcasters Association, Arizona Public Service (APS), Arizona Biltmore Golf Club, Abrazo Health Care, Cardon Global, Gallagher & Kennedy, BMO Private Bank, JDM Partners, Scottsdale Tourism Development Council, Wigwam Golf Club and Waste Management, among others.