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Super Bowl power outage shines light on PR opportunity

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by in Blogs | Featured | Marketing

One of the biggest victories that came out of this year’s Super Bowl was not the Baltimore Ravens win, but the fast thinking public relations and creative teams that seized the moment when the lights went out. When the players were side lined due to a 34-minute power outage viewers immediately took to social media.… Read More →

Home builder uses social media to attract buyers

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by in Featured | Marketing | Real Estate

Lennar Arizona has just surpassed 250,000 “views” on YouTube, has nearly 5500 Facebook “likes”, and 4,000 Twitter followers.  In fact, social media has become such a critical component of the Valley home builder that it has created a new “I Team”, standing for Information, Integrity and Internet. The five member I-Team is a strategic addition… Read More →

Man Brings Social Media Business to Chandler

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by in Business News | Marketing | Small Biz

The front of his business card reads, “Poet, world traveler, human being.” The smell of old books and antique belongings emanate throughout Patrick Smith’s apartment. A bottle of prohibition Whiskey sits on display next to an ancient looking hieroglyphic stone. After many years of traveling internationally, Smith, a Chandler resident, has decided to bring his… Read More →

Social Media Changes Driving Some Marketers Buggy

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by in Business News | Marketing | Tech

Social media is the most rapidly changing aspect of communications to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up. “I’m a big believer in social media marketing for my business, so when I started having a… Read More →

The Benefits Of Social Media For Small Business

Benjamin Franklin Plumbing's Facebook page

No matter what product or service you’re selling, you’re always in the business of relationships. Fifteen years ago in the entrepreneurial world, all you needed was a name and a phone number. That was it; that was all you needed for customers to find you. Then, having a website became necessary for building the reputation… Read More →

NLRB Issues First ‘Facebook Firing’ Decision

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by in Business News | Economy | Legal | Workforce

National Labor Relations Board Issues First ‘Facebook Firing’ Decision The National Labor Relations Board (NLRB) is on a roll. Just a few weeks after issuing its first decision finding that a company’s social media policy violated the National Labor Relations Act (NLRA) (see alert at left or here), the NLRB yesterday released its first decision… Read More →

Top 10 mistakes businesses make when using social media

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by in Business News | Small Biz

When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties. The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core… Read More →

Know Your Customer: Gathering Data To Build Marketing Campaigns

Know Your Customer: Gathering Data to Build Marketing Campaigns

There was a time when we relied largely on focus groups and surveys to learn who was buying the products and services we were touting and what they thought about the experience. Thanks to technology, today we have access to a wealth of data to help build marketing campaigns that will catch the attention of… Read More →

Eat, Drink and Be Social: Dining Apps

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by in Blogs

Dining out? Check your phone first (if you aren’t doing that already); here are some dining apps for you to consider. With today’s plugged-in landscape and social media savvy society, websites, blogs and smartphone applications are quickly becoming the go-to source for daily tasks like hunting down recipes, shopping for restaurant deals and connecting with… Read More →

Social Media: Turning Tweets Into Tourists

social media tweet bird

Used correctly, social media can pay off for the hospitality industry Over the holidays, the JW Marriott Desert Ridge built a giant village out of 800 pounds of gingerbread and 250 pounds of chocolate to display in its lobby. For four weeks, the cookie town was posted on the JW Facebook page and fans were… Read More →

Is Facebook’s IPO A Chance To Get Rich Quick For Valley Residents?

Facebook's IPO
by in Finance | Marketing

With the announcement of Facebook’s IPO, many want to get to get their hands on the stock in hopes of a chance to “get quick rich.” The eight-year-old company Facebook filed to go public by May and raise $5 billion in what could be the largest-internet IPO. Facebook reported $3.7 billion in revenue and $1… Read More →

Add Streaming Devices As Inexpensive Additions To The Office

Streaming Devices

Streaming media has become a regular part of many home entertainment choices, with folks (myself included), choosing Netflix, Amazon, and HBO Go instead of scheduled programming or even On Demand. And now many streaming devices have gaming channels, music, and the ability to run personal apps like Facebook and Picasa. Streaming media devices can also… Read More →

Phoenix Election Social Media Wars: Wright & Brennan

Election Social Media: Wright & Brennan
by in Politics

Election Social Media Wars: Wright & Brennan Social media has become an important and effective marketing tool, with businesses creating Facebook pages and Twitter accounts for their customers, sharing deals and special offers. And it’s no less important in a race for mayor, especially for the Phoenix election mayoral candidates. We visited all of the… Read More →

Tech Blog: Google Plus vs. Facebook

Google Plus vs. Facebook
by in Blogs | Tech

Google Plus vs. Facebook You may have recently heard something about Google Plus, the new social networking site. Thousands of hip, social networkers have fled Facebook for Google’s potentially greener pastures. Should you be one of them? Read this and decide if Google Plus is really better than Facebook. The History – So Far On… Read More →