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The Benefits Of Social Media For Small Business

Benjamin Franklin Plumbing's Facebook page

No matter what product or service you’re selling, you’re always in the business of relationships. Fifteen years ago in the entrepreneurial world, all you needed was a name and a phone number. That was it; that was all you needed for customers to find you. Then, having a website became necessary for building the reputation… Read More →

NLRB Issues First ‘Facebook Firing’ Decision

by in Business News | Economy | Legal | Workforce

National Labor Relations Board Issues First ‘Facebook Firing’ Decision The National Labor Relations Board (NLRB) is on a roll. Just a few weeks after issuing its first decision finding that a company’s social media policy violated the National Labor Relations Act (NLRA) (see alert at left or here), the NLRB yesterday released its first decision… Read More →

Top 10 mistakes businesses make when using social media

by in Business News | Small Biz

When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties. The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core… Read More →

Know Your Customer: Gathering Data To Build Marketing Campaigns

Know Your Customer: Gathering Data to Build Marketing Campaigns

There was a time when we relied largely on focus groups and surveys to learn who was buying the products and services we were touting and what they thought about the experience. Thanks to technology, today we have access to a wealth of data to help build marketing campaigns that will catch the attention of… Read More →

Eat, Drink and Be Social: Dining Apps

by in Blogs

Dining out? Check your phone first (if you aren’t doing that already); here are some dining apps for you to consider. With today’s plugged-in landscape and social media savvy society, websites, blogs and smartphone applications are quickly becoming the go-to source for daily tasks like hunting down recipes, shopping for restaurant deals and connecting with… Read More →

Social Media: Turning Tweets Into Tourists

social media tweet bird

Used correctly, social media can pay off for the hospitality industry Over the holidays, the JW Marriott Desert Ridge built a giant village out of 800 pounds of gingerbread and 250 pounds of chocolate to display in its lobby. For four weeks, the cookie town was posted on the JW Facebook page and fans were… Read More →

Is Facebook’s IPO A Chance To Get Rich Quick For Valley Residents?

Facebook's IPO
by in Finance | Marketing

With the announcement of Facebook’s IPO, many want to get to get their hands on the stock in hopes of a chance to “get quick rich.” The eight-year-old company Facebook filed to go public by May and raise $5 billion in what could be the largest-internet IPO. Facebook reported $3.7 billion in revenue and $1… Read More →

Add Streaming Devices As Inexpensive Additions To The Office

Streaming Devices

Streaming media has become a regular part of many home entertainment choices, with folks (myself included), choosing Netflix, Amazon, and HBO Go instead of scheduled programming or even On Demand. And now many streaming devices have gaming channels, music, and the ability to run personal apps like Facebook and Picasa. Streaming media devices can also… Read More →

Phoenix Election Social Media Wars: Wright & Brennan

Election Social Media: Wright & Brennan
by in Politics

Election Social Media Wars: Wright & Brennan Social media has become an important and effective marketing tool, with businesses creating Facebook pages and Twitter accounts for their customers, sharing deals and special offers. And it’s no less important in a race for mayor, especially for the Phoenix election mayoral candidates. We visited all of the… Read More →

Tech Blog: Google Plus vs. Facebook

Google Plus vs. Facebook
by in Blogs | Tech

Google Plus vs. Facebook You may have recently heard something about Google Plus, the new social networking site. Thousands of hip, social networkers have fled Facebook for Google’s potentially greener pastures. Should you be one of them? Read this and decide if Google Plus is really better than Facebook. The History – So Far On… Read More →

Big Surf Now in Full Swing for Summer Months

Wave Pool, Big Surf, Tempe, Ariz.
by in Around Arizona | Events

It started with a fascination with surfing. Phil Dexter wanted to bring the waves to Arizona; and so plans were made, designs sketched and within a year of construction, his dream waterpark Big Surf opened to the public — with just one wave pool. This was the first of its kind to ever be built… Read More →

Social Media Series: Employers Have To Be Diligent About Not Violating Employees’ Rights When It Comes To Social Media

Social Media rights

This article is part of an ongoing series about social media in the workplace. We’re interested in your feedback/questions, so please comment and the authors may address your issue in their next article. Tweet from Uncle Sam: Let your employees talk about their working conditions through social media — or else! Social media can get… Read More →

Social Media Series: Using Social Media As Evidence In Lawsuits

Social Media as evidence
by in Featured | Legal | Tech | Workforce

This article is part of an on-going, social media series. When litigating against a former employee, the Internet can lead to an evidentiary goldmine for an employer. A former employee’s social media activity may provide evidence of the employee’s breaches, such as a violation of a non-competition provision or breach of confidentiality. Courts have addressed… Read More →

New Forms Of Communication Causing Generation Gap

Photo: Flickr, norwhicnuts
by in Tech | Workforce

Social Media Gap New forms of communication are causing a generation gap in the workplace — but who’s really at a disadvantage? Look around your workplace. Chances are you’re seeing younger and more employees on Facebook, Twitter, iPhone and Android apps, and hundreds of other social media applications and platforms. The prolific little snippets of… Read More →