The Arizona Diamondbacks announced that their Fan Cost Index of $145.94 is again the lowest in Major League Baseball for the sixth consecutive season by finishing more than $60 below the industry average of $207.34. The Fan Cost Index is a representative look at the costs for a family of four to attend a MLB game. It is computed annually by Team Marketing Report since 1991 and is comprised of four average tickets, two beers, four soft drinks, four hot dogs, parking for one car, two programs and two adult-sized hats.
“The D-backs’ top priority every season, in addition to winning, is to keep games affordable for our fans,” said D-backs’ President and CEO Derrick Hall. “We strive to be the best in everything we do and for the sixth year in a row, we are proud to provide the best value for families in all of Major League Baseball. Our focus is always centered on our fans and we are proud to continually offer the lowest average ticket price among all sports teams in Phoenix.”
The Arizona Diamondbacks average ticket price of $15.74 for the 2012 season ranked second among all Major League clubs, finishing seven cents behind the San Diego Padres atop the list with a $15.67 average. The D-backs, who did not increase average ticket prices this season, are more than $11 below the MLB average ticket price of $26.92 in 2012.
Nearly 75 percent of the 48,635 seats at Chase Field are priced at $25 and under when purchasing season tickets, and 55 percent are priced at $16 and below. The D-backs Pepsi Max Value Pack allows fans to purchase a bleacher or an Infield Reserve ticket, regular-size hot dog and 24-ounce Pepsi while also receiving a coupon for a free 20-ounce Pepsi Max for just $19 to any regular-season game at Chase Field.
All-You-Can-Eat Seats are available starting at $29 and include unlimited access to ballpark traditions such as hot dogs, chips, popcorn, peanuts, water and Pepsi soft drinks in a special section on the Insight Diamond Level. The D-backs also offer Value Item pricing on 12 food items ranging from $1.50-$4 at various concession locations and seven merchandise items priced below $10 are available at Team Shop locations throughout Chase Field. The team’s magazine, D-backs Insider, is also distributed free to all fans in the ballpark during each homestand.
In addition, the D-backs continue to offer the best price for beer in baseball at $4, which is more than $2 below the MLB average beer price at $6.15.