Tag Archives: Four Peaks

beer

Four Peaks Brings Local Flavor to Cactus League

Four Peaks Brewing Company will be showcasing their beers throughout Cactus League stadiums this Spring beginning February 26th. “Response to Four Peaks beers by stadium concessionaires has quadrupled for 2014 over last year” according to Greg Ross, Four Peaks Marketing Director.

Stadiums include Salt River Fields, Peoria Sports Complex, Camelback Ranch, Scottsdale Stadium, Maryvale Stadium, Surprise Stadium and Tempe Diablo Stadium. Kilt Lifter, recent Silver Medalist at the Great American Beer Festival will be featured on multiple taps at every stadium. Other styles such as 8th Street Pale Ale, Sunbru, Peach Ale, Hefeweizen and Oatmeal Stout will be on tap throughout the stadiums as well. Salt River Fields, home of the Arizona Diamondbacks and Colorado Rockies, will also feature local craft beers from both states in in cans.

New for 2014 will be the introduction of Four Peaks Short Hop ISA. With a lower alcohol percentage less than 5%, it’s a full flavored Session IPA. Ross adds, “Four Peaks is known for its balanced and seasonable beers. We don’t feel higher alcohol content makes better beer. We want local baseball fans and those from all over the United States to be able to enjoy a couple beers while watching their favorite team and maintain control over an afternoon of fun.”

photo

Craft beers dominate Scottsdale Beer Festival

Saturday night beer lovers from all across the Valley poured onto the polo fields of Westworld to taste more than 50 beers from local and international breweries, and I was tasked with trying them all. It’s a rough job but someone has to do it.

Let me start off by saying that I’m not a beer connoisseur. I like beer, a lot. But while I love to taste beers from microbreweries worldwide I also have no problem drinking a bud light with a splash of OJ (it’s tasty and oh so cheap, I highly suggest you try it).  So if you are expecting to read further and have me to tell you what beers were “laced with a subtle scent of sweet lagered malts,” it’s not going happen.  You’ve been warned.

EAT, DRINK, PLAY

This first time event was brought to the Valley of the Sun by a production group called, Eat:Drink:Play. They produce food and drink festivals all over the US, from Washington DC to Chicago and Los Angeles so they kind of know what their doing. If there is one thing I could say to them, it would be Thank you for hosting this event at night! A lot of beer, food and wine festivals tend to host their events during the day and the Arizona sun can be brutal. Once the sun went down were able to enjoy the warm Arizona night and not be sweating into our beers.  While the eat and play part were lacking they definitely had enough in the drink category to make everyone a camper happy.

VERY IMPORTANT PEOPLE

We got there for the VIP hour from 6p – 7p. For $10 more you could get in an hour before they the masses run loose. I have to say I am a big proponent of personal space so I will ALWAYS fork over an extra $10 to get away from the crowds and this was money well spent. The VIP hour had no more than a few hundred guests and spread out over 50+ tasting booths it made for quick access to just about any beer you wanted.

SOMETHING FOR EVERYONE

Upon arriving each attendee received a snazzy little 8 oz. mug and a sheet that allows you up to 40 tastings. If you actually used up all 40 of your tastings I am pretty sure you’re a liar or a professional drinker.  I made it to about 10 tastings before I was feeling full and needed to take a breather The nice thing was that had a large grassy area throughout the middle of booths where you could sit and listen to some music while your beer digested and you contemplated what tasty libations to hit up next.

For a non-beer snob like myself, I thought they had a great selection. They had  well-known local beers like Four Peaks, San Tan to the more obscure like, Cartel. That’s right, Cartel, the coffee house favorite has been diving into the beer pool.  Who knew?! They also had breweries more nationally known like Leinenkugels and Rogue. While I prefer the classic fruity “chick” beers my drinking partner was a fan of darker more hoppy beers and we both were pretty content with the selection they laid out of us.

We stayed for about two and half hours until I was literally too full to drink another sip but the party was still in full swing. There was a great mix of people from all over and everyone seemed to be having a good time. Really, what more can you ask for? All in all I enjoyed this first time event and look forward to it next year.

A WORD TO THE WISE

I have but one simple suggestion and it goes out to ladies out there. Ladies, you are going to a grassy field where you are going to drink…a lot. DON’T WEAR HEELS. I saw more women struggling to get from booth to booth in sky-high heels and wedges than should be deemed expectable. I can only imagine the scene of stumbling ladies only got worse as the drinking got heavier.  It’s a fact, no matter how good you looked leaving the house in those heels you are not going to look good face planting in the grass.

For more information on the Scottsdale Beer Festival, visit https://www.facebook.com/scottsdalebeerfest?fref=ts or http://scottsdalebeerfestival.com/.

baseball

Four Peaks Makes Mark on Spring Training

This Spring Training season, locally brewed Four Peaks craft beer made its way into the hands and hearts of baseball fans from across the globe—a big step for the Tempe-based company, whose clearly-stated mission is “to craft exceptional beer and be able to share it with good people.”

Greg Ross, Director of Marketing at Four Peaks, explains the reasoning behind the recent addition: “Obviously beer and baseball have enjoyed a long marriage over the years in our country. Once we told our story to stadium management and concessionaires, we felt consumer demand and our place as the market leader could lead to a mutually beneficial addition to their concession offerings.  Our sales figures three weeks into the Cactus League season have been very strong and feedback from our concessionaires has been very positive.”

Currently, four Cactus League stadiums now boast the ever-popular Four Peaks Kilt Lifter, a full-bodied Scottish style ale, along with gold-medal winning Sunbru, a Kolsch-style lighter and more delicate style of beer. You will also find the 8th Street Ale, Arizona Peach Ale, and Hefeweizen styles at select parks. Matt Slatus, Director of Marketing & Corporate Partnerships at Camelback Ranch Stadium in Glendale which hosts both the Dodgers and White Sox, expresses his excitement: “For the first time in [Cactus League’s] history, fans have the opportunity to taste beer that may be within 48 hours of finishing the brewing process. It’s a unique opportunity for fans to enjoy a local product in its freshest state.”

Arizona is not the only state to recently introduce local craft beers to its spring training selection. This year, they are popping up in stadiums throughout the nation. Not only does this enhance the overall experience of the fans, but it also allows the unique opportunity for product exposure to markets that a company might normally miss out on. This exposure helps increase craft beer sales in those out-of-state markets where various teams are represented.

According to the Brewers Association, craft beer sales rose 17 percent in 2012, while volume was up 15 percent. By comparison, the entire U.S. beer industry saw volume go up only 1 percent. Better beer coupled with a positive economic impact is a win-win for the community and the craft beer industry. This increased desire to “drink local” has made companies like Four Peaks valuable contributors to economic growth.