GE Archives

Getting Better Customer Service


How can your favorite businesses improve your customer experience and offer better types of service? Business leaders from around the world will gather in Phoenix next week to learn how to gain an advantage and win your loyalty. The 24th annual Compete through Service Symposium will feature speakers from Cisco, Disney Institute, FedEx Services, HP,… Read More →

Leveraging visual storytelling tools can boost business

Kristin Bloomquist is executive vice president and general manager of the Phoenix office of independent marketing and communications agency Cramer-Krasselt.

According to the old adage, a picture is worth 1,000 words. But what about a six-second video? Or an impeccably curated pinboard? A host of new photo and video-sharing platforms—and the evolving universe of digital devices that enable them—are opening up new opportunities for marketers to engage consumers. But like many forms of “new media”… Read More →

5 Mistakes that Quash Corporate Innovation

Chandler Innovation Center
by in Blogs | Featured | Tech

The biggest breakthroughs in the history of business – and the history of the world – are never  the result of conventional thinking, says Maria Ferrante-Schepis, a veteran in the insurance and financial services industry who now consults Fortune 100 companies such as GE with innovation agent Maddock Douglas, Inc. “To echo Harvard Business School… Read More →

ASU Center becomes a resource to teach service

by in Business News | Education | Workforce

Customer service was once viewed as the cost of doing business. “Across almost every industry, leaders are focusing on service as a way to compete in today’s competitive marketplace,” says Mary Jo Bitner, academic director for the Center for Services Leadership at Arizona State University’s W. P. Carey School of Business. But times have changed.… Read More →