Tag Archives: google inc.

internet

Will the Valley Embrace Google Fiber?

Haynes & Company, a leader in innovative grassroots research and analytics for institutional investors, announced additional findings related to its study of Google Inc.’s high-speed fiber optic internet service in Kansas City. Google is considering bringing its ultra high-speed Internet network in Phoenix, Scottsdale and Tempe.

Google launched the ultrafast internet service in Kansas City beginning with its community-led “pre-registration” program in 2012.  Turning to this new model for deciding where, and when, to launch its 1GB service plus its first-of-its-kind, lifetime free service option hold the potential of closing the “digital divide”. To assess the impact of the roll out, Haynes & Company sent a team of researchers door-to-door in six, low-income neighborhoods to gauge both the awareness and the adaptation of the fiber optic service.

The most compelling takeaway was that only 16% of households surveyed had subscribed to the service. However, in a bright spot for Google, the vast majority (81%) of those households that have not yet subscribed had heard of the service, resulting in a 97% product recognition rate for Google Fiber. Moreover, of those households that had heard of Google Fiber but were not yet subscribers, 37% rated themselves as likely to sign up in the next 12 months. And, a full 12% said they would definitely sign-up.

“While the adaptation rates are relatively low, Google’s efforts are paying off in that consumers are well aware of the product,” said Elizabeth Haynes, Founder and President, Haynes & Company. “However, what we also found in speaking to people is that one thing that is keeping them away is cost, this despite Google’s attempt to structure appealing payment plans.”

Twenty-three percent of those likely to sign up in the coming year cited cost as a factor that could keep them from switching or installing Google Fiber.

The Google Fiber service, which costs $70 a month, offers speed of one gigabit a second, about 100 times faster than the national average. A slower service – about half the speed of the national average – is free after a $300 installation charge. It is this free service that holds the greatest potential for closing the digital divide for lower-income customers.

As Google continues to roll out its fiber product, Haynes & Company believes that significant opportunity remains to capture market share; however, it will require providing more than just access.

“Google has a real foothold in the mobile phone market with its Android operating system, and they should leverage that,” added Haynes. “For example, by bundling the one-time installation fee with mobile-phone plans and having Google Fiber available for sign-up in carriers’ stores where benefits of the service can be reinforced, we believe Google could markedly increase the uptake rate for the free service.”

 

 

 

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48 West Celebrates Tech, Food And Music In Chandler Feb. 15-16

48 West Food, Music and Tech Festival is set to kick off President’s Day Weekend, Feb. 15-16, in Chandler, Ariz., with speakers discussing entrepreneurship, downtown restaurants bringing their best dishes, and local bands lighting up the night.

As an attempt to put the Valley on the technology map that Silicon Valley and Austin, Texas are so prominently featured, 48 West brings together some of the brightest minds in technology to share techniques and practices for entrepreneurship, commerce, technology innovation and interactive media. Attendees can expect to see Jaime Casap, senior education evangelist at Google Inc., and Bob Worsley, founder of Arizona-based SkyMall, among others.

“We put together speakers and panel sessions that we think will help people frame the conversation of, ‘What are the great things that are going on in Arizona for entrepreneurship or technology?’ and ‘How do all the people operating in a tech ecosystem work together?’ ” said Leigh Dow, president and CEO of Dow Media Group and founder of 48 West.

The panels on Feb. 15 will focus on entrepreneurship, business development, partnership and new media, and the focal points of discussions on Feb. 16 are workshop and building tech-ready workforce. There will also be startup camps.

On top of technology, the event also plays host to two concert nights with performances from Arizona-based bands Mogollon, Jared & The Mill, Banana Gun, The Wiley One, Doctor Bones and the Veragroove, and Tomorrows Bad Seeds and Micah Brown from California.

In addition, 48 West is partnering with FIRST to host the “Duel in The Desert” Robotics Competition for high school students.

“The robots this year are required to be able to throw a Frisbee through a slot at the end of a playing field, and they get extra points for being able to climb a pyramid,” Dow said.

To top it off, several restaurants, including The Sushi Room and the Living Room, will be offering their best dishes at the events.

The concerts are free to attendees of all ages. The technology panels will net attendees $30 for each day and $50 for both days.

To purchase tickets or for more information about 48 West, please visit 48-west.com.

48 West Food, Music and Tech Festival

When: Friday and Saturday, February 15-16, 2013, 8 a.m. – 10 p.m.
Where: Friday:
Startup Camp, Gangplank Chandler, 260 S. Arizona Ave.
Main Event, Chandler City Hall, 175 S. Arizona Ave.
Concert, Dr. A. J. Chandler Part, 3 S. Arizona Ave.
Saturday:
Startup Camp, Gangplank Chandler, 260 S. Arizona Ave.
“Duel in The Desert,” Continuum Science and Technology Park, 2501 S. Price Rd.
Main Event, Chandler City Hall, 175 S. Arizona Ave.
Concert, Downtown Ocotillo, 2475 W. Queen Creed Rd.
Cost: Panels $30 per person per day, $50 per person both days; concerts are free
Online: 48-west.com