Tag Archives: HGTV

Avery Lane

Avery Lane: Home Decor To Meet Your Vintage, Contemporary Needs

Avery Lane’s one-of-a-kind, quality designer pieces and consignment furniture are attracting high-end buyers and designers alike

If the finer things in your life have price tags with names such as Kreiss, Drexel Heritage, Clive Christiansen and Ethan Allen, then Avery Lane may just become your go-to shop for not only custom-designed, one-of-a-kind, high-end furniture, but also interior design inspiration.

With its grand opening held March 2012, this consignment shop showcases and sells only high-quality furniture, which Darlene Richert, owner of Avery Lane, says sets it apart from other consignment stores, according to what customers have told her.

“I think the distinguishing factor is that we concentrate on just finer furnishings … very high-end furniture,” Richert adds. In fact, she turns away 75 to 80 percent of the furniture offered to her on consignment by antique dealers.

From English antiques and reupholstered French chairs to whimsical vases and refurbished furniture,  including those repainted Lindy Crain, who uses only Annie Sloan Chalk Paint, Avery Lane mixes and matches these vintage items with more contemporary pieces to create eclectic vignettes ― another reason clients frequent the store, she adds.

“It’s more of a European way of designing,” Richert says. “If you look through European design books, they have designs where something doesn’t quite fit, but somehow it all works together.”

But it isn’t just Richert designing these rooms-within-the-room. She’s joining forces with both established and promising interior designers. For instance, in the few months Avery Lane has been open to the public, Richert has welcomed two interns from Mesa Community College to work with her in the showroom.

“Every day we have to redecorate with what we’re given,” Richert says. “So it can be quite the challenge.” The interns walked away with before-and-after photos, real world experience and a portfolio.

And on May 10th, Richert hosted the first-ever Consign Star Showcase, a spinoff of the HGTV show “Design Star.” During this event, two American Society of Interior Designers, Mary Meinz and Liz Hepper, transformed a room within Avery Lane in less than one hour using only furnishings and accessories found in the showroom. Guests were given an interactive experience; the designers asked guests to find pieces and items within the store to include in the room. Meinz and Hepper then gave them tips as to what did and didn’t work.

“One of the things I like to do is create experiential marketing, giving reasons for people to come into the store,” says Richter, who once worked as a luxury realtor and as Vice President of sales and marketing for Lyle Anderson Company.

Aside from the Consign Star event, which will be held once a month, Richert also plans to hold seminars twice a month as well as the upcoming Wine for Humanity tasting event, where guests will sample affordable wines from around the world, poured by Sommelier Lee Blakely. The event will be held on Friday, June 22nd, and all wine sales will benefit Childhelp.

And it isn’t just the event guests and customers who will be coming and going ― the items on the showroom floor will be, too. This includes everything from furniture to jewelry; these items don’t last long.

“If you come into Avery Lane looking for a piece of furniture,” Richert says, “you might end up leaving with jewelry, a purse or even a necklace!”

A few items we particularly liked:

Lindy Crain’s Blue Buffet

Sunshine Yellow Welsh Cupboard (Staff favorite)

Palacek Occasion Chairs

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“Southwest meets Europe” Kreiss Dining Set

Byzantine Bookshelf, graced with four angelic ladies

Late 1880′s Swedish Pink Toile Upholstered Sofa

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For more information Avery Lane and its upcoming events, visit averylanehome.com.

Avery Lane
15613 N. Greenway-Hayden Loop, Scottsdale
(480) 991-0700

La Maison

La Maison Interiors Hosts Fashion Show For Fresh Start Women's Foundation [PHOTOS]

HGTV designer and host Joe Ruggiero raffled off eight one-of-a-kind handbags at La Maison Interiors to benefit Fresh Start Women’s Foundation.

The raffle featured original Joe Ruggiero designs made with decorative but durable Sunbrella fabrics. The bags varied in style to cater to every situation, from a sophisticated night on the town to a lazy afternoon on the beach.

Catering to all needs is similar to the goal of the Fresh Start Women’s Foundation. Brandy Schade, self esteem manager for the foundation, says Fresh Start is a comprehensive center that helps women of all walks of life with a variety of fields. They offer everything from career coaching and legal counseling to providing professional wardrobes.

Alan K. Reinken, founder of La Maison Interiors, says he was happy to host and present “Fabric and Fashion for a Fresh Start” and thinks it is important for the store to give back.

Ruggiero agrees and has worked with the foundation before.

“I think it’s a great benefit and idea, and I think anything that helps anyone, male or female, get a job these days is great,” Ruggiero says.

Some of the bags offered at the raffle were work appropriate as well. The versatility of the bags was shown in a casual fashion show while guests enjoyed wine and hors d’oeuvres awaiting the announcement of the winners.

At the end of the night, all the money raised by the raffle was donated to the Fresh Start Women’s Foundation.

“Fresh Start is thrilled to partner with La Maison and Joe Ruggiero, and we are flattered to be receiving some of the proceeds tonight at this event,” Schade says.

View photos from the event on our Facebook!

For more information about Fresh Start Women’s Foundation or La Maison Interiors, respectively, visit wehelpwomen.com or lamaisonaz.com.