Tag Archives: HSMAI

hospitality

HSMAI prepares for Chinese Auction Fundraiser

The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present the 33rd Annual Chinese Auction Fundraiser & Dinner, celebrating the “Year of the Sheep,” on Friday, June 26, 2015 the Renaissance Phoenix Downtown Hotel, beginning at 5:00 p.m.  Proceeds from this award winning event will help to support our association’s mission and our continuing efforts to provide quality continuing education and scholarships for those professionals currently in the hospitality industry and those who are pursuing a career in the field.

In addition, funds will help support HSMAI’S 2015 “Charity of the Year”. Kitchen on the Street is a faith-based, volunteer driven, nonprofit organization that “turns hunger into hope … one child at a time”. KOS fills the gap – and the stomachs – of children experiencing hunger and poverty. Through partnerships with Arizona schools, KOS provides self-stable, individually portioned meals and snacks for weekend consumption. For many, these “Bags of Hope” become their primary source of food when school is not in session. Check out this extraordinary organization at www.KitchenontheStreet.org.

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. Founded in 1927, HSMAI is comprised of nearly 7,000 members from 35 countries and chapters worldwide. HSMAI’s mission is to “grow business for hotels and their partners by fueling sales, inspiring marketing and optimizing revenue”.

The 250 member Arizona Chapter was established in 1968 and is the third largest chapter in the U.S. Additionally, the Arizona Chapter was recently honored by HSMAI with a “Best of the Best” award and was recognized as HSMAI’s “Chapter of the Year” in 2011. The chapter offers members a variety of benefits including monthly education programs targeted specifically to sales and marketing and revenue management professionals, a variety of networking and fundraising events and community service volunteer opportunities.

The Chinese Auction is a unique fundraiser combining a silent auction with a live auction.  Each guest receives a list of items to be sold in a live auction and a paddle with an individualized number. Each guest “bids” on an item by placing a quarter in the bucket placed at the center of each table. An auctioneer travels through the dinner announcing numbers indicated on each guests paddle until a Chinese gong is rung.  The number last mentioned before the gong wins the prize.  Money is raised through the through the quarters bid on each item by each guest, the silent auction preceding the dinner and a live bidding auction. This unique auction was conceived by the Arizona Chapter and has been adopted by chapters all over the U.S. 350 meeting and hospitality industry members will attend and support the event. This event has been honored with numerous awards including a “Stars of the Industry” award presented by the Arizona Lodging and Tourism Association.

Prizes include golf outings, artwork, gift certificates for goods and services, signed sports memorabilia and weekend getaways to various destinations throughout the U.S., Hawaii and Mexico.

Tickets are available for $60 per person or $575 for a corporate table of ten. For more information, call Joanne at 602-240-5552 – all information and registration is at www.hsmai-az.org.

climate denialism

Arizona’s hospitality industry embraces global market

Arizona has the Grand Canyon, Monument Valley and Sedona, but to promote these natural wonders to international travelers is no walk in the park.

To showcase Arizona around the globe, it takes detailed research, strategic planning, effective branding and marketing, a global network of industry professionals — and the power to erase any lingering negativity associated with the state.

Despite several years of bad publicity surrounding controversial immigration policies and other proposed legislation that darkened the state’s reputation, Arizona is experiencing an increase in tourism.

“We definitely try and share with everyone we come into contact with that we are a more progressive community than the state is known as being,” says Joanne Hudson, public relations specialist for the Flagstaff Convention and Visitors Bureau.

“Certain markets, especially the Mexico visitor, have been negatively affected the last few years from the state laws and policies that have come out,” Hudson says. “We share that we are a very welcoming and open community and try to get them here to experience it. Once they get here, they really do sense and feel that. They realize it isn’t what they see and hear in the news.”

Rachel Pearson, vice president of community and government affairs at the Scottsdale Convention & Visitors Bureau, says, “We are traveling around the world connecting with customers and clients, trying to reinforce who we are as a destination, who we are as a state and ensuring that people understand that we are a very welcoming destination. We offer some unique, rich experiences that you can’t have anywhere else.”

Beyond the state’s scenic beauty, Arizona’s diversity, especially the Native American and Hispanic cultural influences, appeals to international travelers, explains Sherry Henry, director of the Arizona Office of Tourism.

The rich multi-cultural experiences and gorgeous scenery, combined with outdoor activities, vibrant cities, fine dining and shopping, attracts millions of visitors and brings in billions of dollars.

Industry leaders are looking toward the future with optimism as they strategize how to attract even more world travelers.

“Arizona Office of Tourism has been active in the international market for years starting with Mexico and Canada, and overseas with partners in the United Kingdom, Germany and France,” Henry says, “and just three years ago we launched into emerging markets of China and Brazil.”

MEXICAN INFLUENCE

Currently, Mexico tops the charts for international travel into Arizona. At the height of the controversy surrounding Arizona’s immigration policies, the influx of Mexican travelers decreased. But statistics from 2013 show a rebound with a total number of Mexican visitors to Arizona at more than 3.6 million. Other countries that rank high on the list are Canada, Germany, United Kingdom and France with 1.1 million visitors collectively. Total international travelers in 2013 reached roughly 5.3 million.

The Arizona tourism industry has been proactive in reaching out south of the border and developing programs to promote and facilitate travel in Arizona.

Jessica Stephens, director of public relations at Visit Tucson, says travelers from Mexico bring in close to $1 billion a year in southern Arizona alone. Visit Tucson has two visitors centers in Mexico that help with hotel reservations and other concierge services. They also help expedite border crossings with a program developed with customs and border patrol that allows pre-approved travelers to obtain a fast pass. This makes traveling to Arizona a 12-minute trip instead of waiting in a car for hours.

Other Arizona cities and convention and visitors bureaus have pooled resources to fund trade offices in Mexico. Today, Henry says, the discussions no longer reflect the challenges of the past, but instead focus on the future. “It’s all about how we can be better partners and how can we develop that area that has such great potential.”

FOCUS ON CHINA

Arizona is now setting sights on China, the number one traveling country in the world. Henry explains that there is so much potential for growth in the emerging markets of China and Brazil, which is also topping the international travel charts. She pointed to a partnership with Brand USA, the marketing arm of the U.S. Department of Commerce designed to develop travel interest in the United States, as essential to increasing global awareness.

“We think Arizona has such appeal,” Henry says. “International journalists are amazed at what they see when they are here, and they bring the stories back to their countries.”

Barry Nakano, director of business development with PacRim Marketing Group and a board member of the Hospitality, Sales and Marketing Association International Arizona Chapter, knows the Asian markets. He recognizes the potential of the China market and points out that other Asian markets also impact our economy. According to the Arizona Office of Tourism statistics, Japan and the Republic of Korea brought in more visitors than China in 2013.

“There’s definitely a lot of interest today in the China market and understandably so. Their 1.3 billion population presents enormous potential and the recent decision by the U.S. government to extend Visa validity for visitors from China should accelerate the growth of that market. We shouldn’t overlook however, that Japan is still the second largest overseas feeder market to the U.S., and South Korea and Taiwan markets continue to grow. Japanese, in particular, have been traveling overseas a long time so tend to be more independent and willing to explore new destinations.”

INDUSTRY PREPARES

Nakano offers practical advice for those in the hospitality industry as they prepare for the influx of international travelers.

“The most efficient and cost effective way to reach Asian travelers is online and providing information in the language of the traveler is important,” he says, adding that websites should be an essential part of any marketing toolkit. “When creating an international language website, make sure the content is developed by professionals, not by translation software that has difficulty conveying intangibles we promote in travel like experience and atmosphere.

“For hotels, it’s also important the online booking engine is in the target language to make it easy for travelers to complete reservations, which is the ultimate goal.”

One thing to note when targeting travelers from China is their spoken language is Mandarin and their written language is called Simplified Chinese so any written information should be in that form.

He continued to offer tips for hotels. “To attract Asian travelers, it’s important to show cultural sensitivity and make them feel welcome. Including small touches in guest rooms like slippers and Chinese tea, along with coffee, will be appreciated and can go a long way. Offering other amenities like Asian-language TV channels, newspapers, area maps and dining menus will make guests feel comfortable after they arrive and can also be used as selling points to show you care.

Henry is already seeing changes at the Office of Tourism and in the state. “We’re finding that Arizona is becoming more globally aware. On our staff we have staff members who speak Spanish, Mandarin, and Portuguese for the folks coming in from Brazil. We are in a global environment now. The whole world has changed and everybody is beginning to think globally.”

Michelle Oden-Huebner, CMP, president of Hospitality Sales and Marketing Association International Arizona Chapter, says the hospitality industry has always been one that supports diversity and inclusion.

As Arizona increases its global visibility, it needs to continue to show that the state is inclusive and promotes diversity in the workplace and marketplace, Oden-Huebner says.

“Tourism is one of the largest export industries in the State of Arizona, providing funding for education and vital services in local communities,” she says.  “This makes Arizona more attractive for new businesses to relocate to the area, thus creating more job opportunities.  The more business we bring into our state, the more money we have to support the greater community improving and increasing services for residents in Arizona.”

ChineseAuctionLogo

AZ Chapter/Hospitality Sales & Marketing Association Celebrates 31st Annual Fundraiser

The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present their 31st Annual Chinese Auction, celebrating the “Year of the Snake,” at 5 p.m. Friday, June 21 at the beautiful DoubleTree Paradise Valley Resort. Proceeds from this event will help to support our association’s mission and our continuing efforts to provide quality continuing education and scholarships for those professionals currently in the hospitality industry and those who are pursuing a career in the field.

The Chinese Auction is a unique fundraiser combining a silent auction with a live auction. Each guest receives a list of items to be sold in a live auction and a paddle with an individualized number. Each guest “bids” on an item by placing a quarter in the bucket placed at the center of each table. An auctioneer travels through the dinner announcing numbers indicated on each guests paddle until a Chinese gong is rung. The number last mentioned before the gong wins the prize. Money is raised through the through the quarters bid on each item by each guest, the silent auction preceding the dinner and a live bidding auction. This unique auction was conceived by the Arizona Chapter and has been adopted by chapters all over the U.S. 300 meeting and hospitality industry members will attend and support the event.

Prizes include golf outings, artwork, gift certificates for goods and services, signed sports memorabilia and weekend getaways to various destinations throughout the U.S., Hawaii and Mexico.

In addition, funds will help support HSMAI’s 2013 Charity of the Year – Kitchen on the Street. Kitchen on the Street, a faith-based, volunteer driven, nonprofit organization, turns hunger into hope one child at a time. Hunger is a growing crisis for many children in America, as 17 million children in the United States suffer from food insecurity. Kitchen on the Street fills the gap – and the stomachs – of children experiencing hunger and poverty. Through partnerships with Arizona schools, KOS provides pre-packaged, child-friendly food for evening and/or weekend meals. For many, these “Bags of Hope” become their primary source of food when school is not in session.

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. Founded in 1927, HSMAI is comprised of nearly 7,000 members from 35 countries and chapters worldwide. HSMAI’s mission is to “grow business for hotels and their partners by fueling sales, inspiring marketing and optimizing revenue.”

The 250 member Arizona Chapter was established in 1968 and is the third largest chapter in the U.S. Additionally, the Arizona Chapter was honored as the 2011 International “Chapter of the Year.” The chapter offers members a variety of benefits including monthly education programs targeted specifically to sales and marketing and revenue management professionals, a variety of networking and fundraising events and community service volunteer opportunities.

Tickets for the event are available for $60 per person or $575 for a corporate table of ten.

For more information, contact Joanne Winter at 602-240-5552 or visit the chapter website at www.hsmai-az.org.

auction

HSMAI hosts 31st Annual Chinese Auction

The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present their 31st Annual Chinese Auction, celebrating the “Year of the Snake,” on Friday, June 21, 2013 the beautiful DoubleTree Paradise Valley Resort, beginning at 5:00 p.m.  Proceeds from this event will help to support the association’s mission and its continuing efforts to provide quality continuing education and scholarships for those professionals currently in the hospitality industry and those who are pursuing a career in the field.

In addition, funds will help support HSMAI’s 2013 “Charity of the Year” — Kitchen on the Street. Kitchen on the Street, a faith-based, volunteer driven, nonprofit organization, turns hunger into hope … one child at a time.  What does hunger look like? Look into the eyes of one of the hundreds of children served by Kitchen on the Street each week and you’ll know. Hunger is a growing crisis for many children in America. 17 million children in the United States suffer from food insecurity! Kitchen on the Street fills the gap — and the stomachs – of children experiencing hunger and poverty. Through partnerships with Arizona schools, KOS provides pre-packaged, child-friendly food for evening and/or weekend meals. For many, these “Bags of Hope” become their primary source of food when school is not in session.

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. Founded in 1927, HSMAI is comprised of nearly 7,000 members from 35 countries and chapters worldwide. HSMAI’s mission is to “grow business for hotels and their partners by fueling sales, inspiring marketing and optimizing revenue.”

The 250 member Arizona Chapter was established in 1968 and is the third largest chapter in the U.S. Additionally, the Arizona Chapter was honored as the 2011 International “Chapter of the Year.” The chapter offers members a variety of benefits including monthly education programs targeted specifically to sales and marketing and revenue management professionals, a variety of networking and fundraising events and community service volunteer opportunities.

The Chinese Auction is a unique fundraiser combining a silent auction with a live auction.  Each guest receives a list of items to be sold in a live auction and a paddle with an individualized number. Each guest “bids” on an item by placing a quarter in the bucket placed at the center of each table. An auctioneer travels through the dinner announcing numbers indicated on each guests paddle until a Chinese gong is rung.  The number last mentioned before the gong wins the prize.  Money is raised through the through the quarters bid on each item by each guest, the silent auction preceding the dinner and a live bidding auction. This unique auction was conceived by the Arizona Chapter and has been adopted by chapters all over the U.S. 300 meeting and hospitality industry members will attend and support the event.

Prizes include golf outings, artwork, gift certificates for goods and services, signed sports memorabilia and weekend getaways to various destinations throughout the U.S., Hawaii and Mexico.

Tickets are available for $60 per person or $575 for a corporate table of 10.

For more information about the event, contact Joanne Winter at 602-240-5552 or visit the chapter website at http://www.hsmai-az.org/.

Tiffany.Nelson

HSMAI member profile: Tiffany Nelson

Like most industries, hospitality took a hit during the economic downturn, but the Arizona travel industry started to recover in 2010 and pumped $18.3 billion in direct travel spending into Arizona’s economy in 2011.

Helping fuel that economic engine is the Arizona chapter of the the Hospitality Sales and Marketing Association International (HSMAI). Az Business is profiling some of those HSMAI members who are driving Arizona’s economy.

Tiffany Nelson
Senior business development director
TPC Scottsdale/PGA Tour

What attracted you to the hospitality industry? “Golf is my passion and to be able to do what you love every day, I don’t ever feel like it’s work.  My office is a golf course — it doesn’t get any better than that.”

Biggest challenge: “The economy. When the economy is down, people don’t travel, which hurts our industry,but when it’s up, the industry thrives.  It’s a double edge sword being tied so directly to the economy.”

Greatest accomplishment: “Being selected amongst my peers as the hospitality sales and marketing person of the year.”

Lynn Flosi 1-2013

HSMAI member profile: Lynn M. Flosi

Like most industries, hospitality took a hit during the economic downturn, but the Arizona travel industry started to recover in 2010 and pumped $18.3 billion in direct travel spending into Arizona’s economy in 2011.

Helping fuel that economic engine is the Arizona chapter of the the Hospitality Sales and Marketing Association International (HSMAI). Az Business is profiling some of those HSMAI members who are driving Arizona’s economy.

Lynn M. Flosi
Corporate sales manager
Wild Horse Pass Hotel & Casino

What attracted you to the hospitality industry? “All of the opportunities to assist guests and clients in creating outstanding meeting and or events. I never would have thought that I would make so many friends along the way.”

Biggest challenge: “As amazing as our destination is, sometimes it is a challenge to overcome the negative media our industry has had to face these past few years.”

Greatest accomplishment: “Being the president of the HSMAI Arizona Chapter for 2012.  It truly has been an amazing year. We were able to offer and grow our  mentorship program with the hospitality students in our collegiate chapter and we selected a new charity of the year.  The partnerships that were developed in our chapter this past year have been so rewarding and making a difference for all who are involved.”

Restaurant Industry

HSMAI prepares next generation of hospitality leaders

To create the perfect meal, preparation is key. The same might be said for creating the perfect employee in the hospitality industry.

“Though some things like a friendly smile and a well-prepared meal will never change, the hospitality industry has gone through major changes in last few years,” says David R. Landau, program chair for Hospitality and Restaurant Management at Le Cordon Bleu College in Culinary Arts in Scottsdale. “Guest expectations have changed. We are seeing a more food knowledgeable and casual-minded guests. The industry has changed and hospitality education has changed along with it.”

Landau says today’s hospitality industry workers need be comfortable with technology, from creating a profit  and loss statement in Excel or creating a training program in PowerPoint to being familiar with point-of-sale cash registers. To prepare the next generation of hospitality industry leaders, the Arizona chapter of the Hospitality Sales and Marketing Association International (HSMAI) is partnering with colleges and universities to stress the importance of education and training for the future of the industry. HSMAI’s impact is already being fealt. Arizona State University, Northern Arizona University and Scottsdale Community College are all offering classes in hospitality sales.

“Our core curriculum focuses on a diverse range of topics in hospitality; guest services management, marketing, information systems, human resources, accounting, food production and beverage management, property management and industry law,” says Janelle Hoffman, professor in the Hospitality & Tourism Management Program at Scottsdale Community College.

Hoffman says changes in hospitality educations have been influenced by technological advancements, the evolution of customer relationship management programs, societal marketing approaches, sustainability issues and international growth.

“I stay current in my research area of hospitality group sales,” says Richard McNeill, a professor at the School of Hotel & Restaurant Management at Northern Arizona University. “Just this semester, I have integrated new research findings into my classes — for example, the rising power of third-party intermediaries and disruption on traditional selling methodologies. My sales classes involve B2B selling since group salespeople are involved with big-ticket items. It’s not unusual for a meeting or group to bring $300K revenue to a hotel.”

In addition to keeping a eye on the pulse of current trends like McNeill does, Hoffman says the changes in the hospitality industry that have had a biggest impact on education include:
• Every sector of the industry is reliant upon the efficient use of technology. Reservation systems, point of sale, property management and in-room technology are just a few areas in which the implementation and effective use of both custom and pre-designed software make a vital contribution to customer service, employee satisfaction and monetary success.
• Today, customer relationship management (CRM) programs that add value to the product and service are extremely beneficial to cultivating the life-time value of our patrons.
• Understanding how new approaches in areas of societal marketing and sustainability are trending in a response to customer demands and how these efforts assist us differentiating our products and services.
• The hospitality industry works in a global environment. In the last 10 years, new places have opened up to travel and development, providing new opportunities to international employment and community growth.
• The hospitality and tourism industry is one of the world’s largest employers.

“Many years ago, if you worked hard, you could work your way up in this industry, but times have changed,” Hoffman says. “Everyone is still working hard, but education has assisted in professionalizing the service industry. An individual’s education is something that can never be taken away and helps differentiate them in a competitive professional environment.”

Hoffman advises today’s aspiring hospitality industry to try to understand how diverse the industry has become and identify your specific area of interest. Also, it’s important for students to have real work experience in the area of customer service to balance the concepts and skills they will be exposed to in the education experience.

“Work experience is what employers are looking for,” says Lynne Wellish, an adjunct faculty member in the Hospitality College at Scottsdale Community College. “Find a mentor in the industry and start building a network of contacts. Meet other students in your classes and nurture your relationships.”

As hospitality education grows and is offered as a program of study by more schools, educators say the bar for the industry’s workforce will be raised.

“The hospitality profession will grow in respectability as more individuals see it as a career choice not just a job,” Landau  says. “I also believe for those looking to enter the industry or for professionals who are already there, online education will provide the pacing and flexibility to meet the needs of these learners.  At Le Cordon Bleu, we work closely with our advisory boards on the local and national level to identify what skills employers want our graduates to have. So it works both ways: the industry informs education and vice versa.”

LOOKING TO HIRE?

Az Business magazine asked Arizona educators what advice they would give to hospitality industry employers who are looking to hire new workers.
Jessica Shipley, academic advisor in the School of Hotel and Restaurant Management, Northern Arizona University: “Take chances on students. If employers took more risks in hiring someone who didn’t necessarily have a lot of experience, but the student showed the employer that they were outstanding in other areas, they might be surprised by how well that student ended up being a good fit for their company.”
David R. Landau, program chair for Hospitality and Restaurant Management at Le Cordon Bleu College in Culinary Arts in Scottsdale: “Don’t wait for graduates to knock on your door. Go to the source; contact an accredited culinary and hospitality school. We have a career services office that exists for employers to reach our student and graduates. Put new hires at ease; help that recent graduate see how their entry-level position is part of the overall mission. In order to be motived to succeed, Gen Y and Millennial workers need to know how their job is important.”
Janelle Hoffman, hospitality program advisor, Scottsdale Community College: “Look to hire a hospitality student, someone who has already made a commitment to the industry. Also, take good care of your team members. Word of mouth in our industry is strong. Happy employees create happy customers.”

sales

HSMAI helps hospitality industry fuel sales

Like most industries, hospitality took a hit during the economic downturn, but the Arizona travel industry started to recover in 2010 and pumped $18.3 billion in direct travel spending into Arizona’s economy in 2011.

Helping fuel that economic engine is the Arizona chapter of the he Hospitality Sales and Marketing Association International (HSMAI).

“HSMAI’s mission is to provide hotel professionals and their partners with the tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue,” says Joanne Winter, executive director of HSMAI Arizona. “HSMAI is committed to growing business for hotels and their partners, and to be the industry’s leading advocate for intelligent, sustainable hotel revenue growth.”

HSMAI is not new to Arizona’s tourism scene. The Greater Phoenix Chapter was incorporated as a chapter in 1968 and merged with the Southern Arizona Chapter in 2005 to become the Arizona Chapter. The united force has worked well as the 250-member Arizona Chapter has grown to become the second-largest chapter in the U.S. and was honored in 2011 as International Chapter of the Year.

“Our chapter offers members a variety of benefits, including monthly education programs targeted specifically to the sales and marketing and revenue management professional, a variety of networking and fundraising events, leadership development training and community service volunteer opportunities,” Winter says. “The bottom line: We want HSMAI to provide our member companies with added and measurable value.”

That measurable value is exactly what HSMAI leaders say differentiates the nonprofit organization — whose core members are hotel sales and marketing professionals and their partners: CVBs, attractions, restaurants and suppliers to the industry — from other tourism-boosting organizations.

“We serve our members through a comprehensive online Knowledge Center and face-to-face and online educational programs and events,” says Bob Gilbert, CEO of HSMAI Americas. “Our HSMAI University produces between 30 and 40 webinars annually and administers four certification programs for industry professionals. We are the only nonprofit association dedicated to this educational mission with a hotel target audience.”

Like every other industry that is constantly evolving and growing, HSMAI has kept its finger on the pulse of the business to adapt and change with the economy and with the times.

“There is a lot of pressure to deliver increased member value for all not-for-profit associations,” says Fran Brasseux, executive vice president of HSMAI Americas. “HSMAI got out in front of that changing environment  nearly two years ago and  held numerous stakeholder focus groups to review our member value proposition, and our industry relevance. We listened, we asked questions, and we acted. We reset our mission statement and redesigned our logo.  We wanted  to ensure it represented  not just who we are, but what we do.”

From those meetings came HSMAI’s mission statement: HSMAI is committed to helping hotels and their partners fuel sales, inspire marketing and optimize revenue.

“In line with the new mission, we laser focused our member e-newletter to increase its frequency and  focus its content on three key areas – sales, marketing and revenue management,” Brasseux  says, “and late last year we also completed a complete makeover and redesign of our hsmai.org website and the HSMAI Foundation Knowledge Center. The work is not done – it is on-going, and the member feedback is excellent, with membership growth, higher program participation and new partners.”

Gilbert says the Arizona Chapter has been producing educational programs for its members for more than 40 years.

“We believe that chapters can produce programs that leverage the interdependence of all those in a market that depend on the inbound corporate, leisure and group traveler,” he says. “Chapters can focus on very specific needs and emerging trends which will help the industry be better equipped to gain more market share and revenue. The hospitality business has been experiencing significant shifts in how hotel business in sourced and how consumers select destinations and hotels for all types of travel. HSMAI is committed to helping sales, marketing, and revenue management professionals stay abreast of the emerging changes and best practices that will enable their success.”

As HMSAI strengthens the knowledge base and performance of its members, the Arizona Chapter is also realizing that there is strength in number, joining forces with other industry groups to build on the state’s success in tourism.

“As a member of the Arizona Lodging and Tourism Association (ALTA) and the Arizona Event Industry Alliance (EIA), HSMAI has the opportunity to work with other state-wide meeting, tourism and hospitality industry associations in giving the industry more strength and unity,” Winter says. “Working together, we all make a difference and have a bigger voice.”

Allphin

Q&A with HSMAI president

Penny Allphin, the national sales manager for the Hassayampa Inn in Prescott, is president of the Arizona Chapter of the Hospitality Sales and Marketing Association International (HSMAI). She brings a wealth of experience in the hospitality industry — including positions with Wigwam Golf Resort & Spa, Carefree Resort & Villas, and Radisson Poco Diablo Resort — to her leadership role with HSMAI.
Az Business had the chance to talk with Allphin about her background and where she sees the hospitality industry growing in the future.

Az Business: What attracted you to the hospitality industry?
Penny Allphin: I have been in the hospitality industry since I was 17 years of age, so I would have to say I grew up in the industry.  There are never two days alike and there is never a dull moment – which keeps it exciting.

AB: What has been your biggest challenge in the hospitality industry?
PA: Right now it would be the economy; it has slowed down the group meetings and with Arizona being a destination and relies heavily on conventions, conferences and tourism – the industry has definitely felt the impact.

AB: What has been you most meaningful professional accomplishment?
PA: There has been so many; right now I would say becoming the president of HSMAI, being the face and the voice for an industry that I am passionate about.

AB: What is some about you that would surprise most people?
PA: I enjoy doing home improvement projects, not afraid to play with tools.

AB: How did you become involved in HSMAI Arizona?
PA: It was totally be accident. I was attending a function for tourism and Dick Degnan, HSMAI International Hall of Fame member, asked if I was going to the Chinese auction, that is the event of the year. I knew nothing about the event so he invited me and my colleague.  I have been involved ever since.

AB: What differentiates HSMAI from other tourism-related professional groups?
PA: The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

AB: What are your goals as president of HSMAI Arizona?
PA: This year my theme is M.A.G.I.C. – “Making Another Great Industry Comeback.” We as sales and revenue professionals in Arizona need to be the best in the country, we need to put Arizona back on the map for meeting, conventions and conferences – we have slated amazing speakers and programs to educate and inspire to continue to sharpen our skills.

AB: What kind of legacy do you hope to leave after your term as president of HSMAI Arizona?
PA: Passionate.  She lives and leads passionately.

Allphin

Q&A with HSMAI president

Penny Allphin, the national sales manager for the Hassayampa Inn in Prescott, is president of the Arizona Chapter of the Hospitality Sales and Marketing Association International (HSMAI). She brings a wealth of experience in the hospitality industry — including positions with Wigwam Golf Resort & Spa, Carefree Resort & Villas, and Radisson Poco Diablo Resort — to her leadership role with HSMAI.
Az Business had the chance to talk with Allphin about her background and where she sees the hospitality industry growing in the future.

Az Business: What attracted you to the hospitality industry?
Penny Allphin: I have been in the hospitality industry since I was 17 years of age, so I would have to say I grew up in the industry.  There are never two days alike and there is never a dull moment – which keeps it exciting.

AB: What has been your biggest challenge in the hospitality industry?
PA: Right now it would be the economy; it has slowed down the group meetings and with Arizona being a destination and relies heavily on conventions, conferences and tourism – the industry has definitely felt the impact.

AB: What has been you most meaningful professional accomplishment?
PA: There has been so many; right now I would say becoming the president of HSMAI, being the face and the voice for an industry that I am passionate about.

AB: What is some about you that would surprise most people?
PA: I enjoy doing home improvement projects, not afraid to play with tools.

AB: How did you become involved in HSMAI Arizona?
PA: It was totally be accident. I was attending a function for tourism and Dick Degnan, HSMAI International Hall of Fame member, asked if I was going to the Chinese auction, that is the event of the year. I knew nothing about the event so he invited me and my colleague.  I have been involved ever since.

AB: What differentiates HSMAI from other tourism-related professional groups?
PA: The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

AB: What are your goals as president of HSMAI Arizona?
PA: This year my theme is M.A.G.I.C. – “Making Another Great Industry Comeback.” We as sales and revenue professionals in Arizona need to be the best in the country, we need to put Arizona back on the map for meeting, conventions and conferences – we have slated amazing speakers and programs to educate and inspire to continue to sharpen our skills.

AB: What kind of legacy do you hope to leave after your term as president of HSMAI Arizona?
PA: Passionate.  She lives and leads passionately.

hospitality

HSMAI presents 31st Annual Chinese Auction

The Arizona Chapter of the Hospitality Sales & Marketing Association International (HSMAI) will present their 31st Annual Chinese Auction, celebrating the “Year of the Snake,” on Friday, June 21, 2013 the beautiful DoubleTree Paradise Valley Resort, beginning at 5:00 p.m.  Proceeds from this event will help to support our association’s mission and our continuing efforts to provide quality continuing education and scholarships for those professionals currently in the hospitality industry and those who are pursuing a career in the field.

In addition, funds will help support HSMAI’s 2013 “Charity of the Year” – Kitchen on the Street. Kitchen on the Street, a faith-based, volunteer driven, nonprofit organization, turns hunger into hope … one child at a time.  What does hunger look like? Look into the eyes of one of the hundreds of children served by Kitchen on the Street each week and you’ll know. Hunger is a growing crisis for many children in America. 17 million children in the United States suffer from food insecurity! Kitchen on the Street fills the gap – and the stomachs – of children experiencing hunger and poverty. Through partnerships with Arizona schools, KOS provides pre-packaged, child-friendly food for evening and/or weekend meals. For many, these “Bags of Hope” become their primary source of food when school is not in session. (http://www.kitchenonthestreet.org/).

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. Founded in 1927, HSMAI is comprised of nearly 7,000 members from 35 countries and chapters worldwide. HSMAI’s mission is to “grow business for hotels and their partners by fueling sales, inspiring marketing and optimizing revenue”.

The 250 member Arizona Chapter was established in 1968 and is the third largest chapter in the U.S. Additionally, the Arizona Chapter was honored as the 2011 International “Chapter of the Year.” The chapter offers members a variety of benefits including monthly education programs targeted specifically to sales and marketing and revenue management professionals, a variety of networking and fundraising events and community service volunteer opportunities.

The Chinese Auction is a unique fundraiser combining a silent auction with a live auction.  Each guest receives a list of items to be sold in a live auction and a paddle with an individualized number. Each guest “bids” on an item by placing a quarter in the bucket placed at the center of each table. An auctioneer travels through the dinner announcing numbers indicated on each guests paddle until a Chinese gong is rung.  The number last mentioned before the gong wins the prize.  Money is raised through the through the quarters bid on each item by each guest, the silent auction preceding the dinner and a live bidding auction. This unique auction was conceived by the Arizona Chapter and has been adopted by chapters all over the U.S. 300 meeting and hospitality industry members will attend and support the event.

Prizes include golf outings, artwork, gift certificates for goods and services, signed sports memorabilia and weekend getaways to various destinations throughout the U.S., Hawaii and Mexico.

Tickets are available for $60 per person or $575 for a corporate table of ten.

For more information about the event, contact Joanne Winter at 602-240-5552 or visit the chapter website at http://www.hsmai-az.org/.

HSMAI - Tourism

Arizona Tourism Group Earns Honors From HSMAI

The travel and hospitality industry’s leading professional association, the Hospitality Sales and Marketing Association International (HSMAI), presented the Arizona Chapter with multiple “Chapter Best of the Best Awards” and the prestigious “Chapter of the Year Award” at its Leadership Conference at Terranea Resort in Rancho Palos Verdes, Calif., Feb. 12-14.

HSMAI presented a total of 28 “Chapter Best of the Best Awards,” which recognize the exceptional work and contributions of chapters across the Americas Region for achievements in chapter marketing and programs, as well as innovation and best practices, during The Frank W. Berkman Chapter Awards Program dinner, which was sponsored by Travelocity.

 “We take time every year to salute the thought leaders and innovators in the various HSMAI Americas Region chapters who are truly pushing the envelope and challenging all in the industry to be more creative and work at a higher level,” said Fran Brasseux, HSMAI executive vice president.

The Arizona Chapter received Best of the Best honors in three categories: Communication Marketing, Membership Develop and Partnership Development.

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