Tag Archives: iab ad unit guidelines

AZ Big Media clickTAG tracking

ClickTAG Tracking And AZ Big Media AD Specs

Flash banner advertising on AZ Big Media’s websites requires a clickTAG for click tracking within the AD server. Adobe has an official guide on how to setup the Flash file to use the clickTAG tracking.

Why use clickTAG tracking?

The clickTAG is the tracking code assigned by the ad serving network to an individual ad. This click through data is reported to the ad serving servers so advertisers may determine the effectiveness of their campaign.

HOW TO:

Create a Button:

This is the most common object to use for click actions in Flash.
Basic instructions are included at Tracking Macromedia Flash Movies.
If you need more help, check out Flash button resources.

Assign the clickTAG tracking action:

Note: Some of the code is case sensitive. The code listed below is different from the Adobe version in that it has an added variable, allowing the AD server to define the browser target.  If the AD has a landing page on azbigmedia.com, the altered version is required.
on (release) {
if (clickTAG.substr(0,5) == “http:”) {
getURL(clickTAG,clickTARGET);
}

Make sure to send the destination URL when submitting any AD for advertising at AZ Big Media.

Go to Adobe’s website and read the Designer Guide article: Tracking Macromedia Flash Movies for information from Adobe.


Online Ad Specs for AZBigMedia.com, RankingAZ.com & AZNow.biz

Standard sizes:

Advertising Types

Unit Size (px)

File Size

Animation Length

Website
Leaderboard728×9040K:15
Medium Rectangle300×25040K:15
Tall Rectangle300×60040K:15
Search Banner468×6040K:15
Email
Email Vertical Banner120×24030KStatic only
Email Skyscraper120×60040KStatic only

 

Acceptable File Formats:

.jpeg
.gif
.swf (for website banners only; email banners must be static)

Flash Banner (.swf):

Use clickTAG ~ If needed, see Instructions here or at Adobe.
Static image is required with all Flash files
Maximum animation length 15 seconds with a maximum of 3 loops
Flash requirements: saved as 6.0 through the latest available

clickTAG tracking action:

Note: Some of the code is case sensitive. The code listed below is different from the Adobe version in that it has an added variable, allowing the AD server to define the browser target.  If the AD has a landing page on azbigmedia.com, the altered version is required.
on (release) {
if (clickTAG.substr(0,5) == “http:”) {
getURL(clickTAG,clickTARGET);
}}

URL Path

Please provide URL path at the time of submitting creative. Paths must be absolute. Relative paths will display broken links.

Border

All online ads with a white background must feature a 1pt. wide border within the ad size limitations.
[stextbox id=”grey”]

Learn more about interactive marketing and advertising:
Interactive Advertising Bureau Standards
.

The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising.

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