Tag Archives: Ian Barry

advertising

Cramer-Krasselt Dominates 2014 ADDY Awards

The local advertising industry celebrated its version of the Oscars last weekend and Cramer-Krasselt dominated the competition with 18 awards, including two gold, five silver and 11 bronze honors for a wide range of clients.

Hosted by the Metro Phoenix Chapter of the American Advertising Federation, the annual ADDY Awards honor advertising excellence in print, radio, television, digital, out-of-home and other categories.

A record 500 entries were evaluated by a distinguished panel of judges representing the nation’s top advertising and integrated marketing agencies.

“Our work is based on the idea that the brand with the most friends wins,” said Ian Barry, C-K’s senior vice president and executive creative director. “We work tirelessly to uncover insights that not only help us create memorable work for a wide range of clients, but that also drive their businesses.”

Among C-K’s award-winning work was:

Arizona Science Center
(Out-Of-Home: Bronze Winner)
C-K extended its “Never Stop Wondering” campaign inside Arizona Science Center to ask questions about, well, everything.

Phoenix Coyotes
(Newspaper: Bronze Winner)
The “Hungrier than Ever” campaign conveyed new ownership’s commitment to the team and a renewed commitment to Phoenix Coyotes’ fans.

MGM Grand
(Consumer or Trade Publication: Silver Winner)
Print ads in high-profile publications such as Entertainment Weekly, Bon Appetit and Travel + Leisure underscored MGM Grand’s position as the ultimate entertainment authority in Las Vegas, with legendary events, along with world-class nightlife, dining and shows.

Monterey County Convention and Visitors Bureau
(Newspaper: Bronze and Silver Winner)
“Grabbing life by the moments” was the premise of a new campaign for Monterey County Convention and Visitors Bureau. The idea was to highlight the amazing moments visitors can experience in Monterey, layered with the destination’s carpe diem attitude toward life.

Salt River Project (TV: Bronze and Silver Winner)
It feels good to save money and energy. This campaign brings that good feeling to life with light-hearted and exaggerated scenarios in TV, online, radio, and print. C-K also worked to secure specific media placements that align with “feel good” moments.

Valley Toyota Dealers (TV: Bronze, Silver and Gold Winner)
Eight years and still going strong, C-K’s “Pat” campaign for Valley Toyota Dealers took the quirky spokesperson’s antics to a new level, while driving robust vehicle sales.

Cramer-Krasselt hires new creative director

Advertising veteran Matt Sicko, who spent nearly two decades propelling brands ranging from Jeep and Mazda to Iams Pet Food and Lowe’s Home Improvement Warehouse, has joined Cramer-Krasselt as creative director.

In his new role, Sicko will help bring integrated campaigns to life for C-K’s local and national clients, including Phoenix Coyotes, Valley Toyota Dealers Association and Monterey County Convention and Visitors Bureau, among others.

Sicko hails from Michigan, where he spent more than 13 years at advertising heavyweights BBDO Detroit, Doner and FCB Detroit developing creative campaigns for a plethora of automotive, retail and outdoor products brands.  Most recently, he served as associate creative director and senior copywriter at a Sacramento-based advertising agency working on Duraflame, Amtrak California and Sacramento Kings accounts.

Sicko is a graduate of Oakland University. His work has been showcased in the One Show Creative Showcase and Archive Magazine; he also is the recipient of some of the industry’s most prestigious awards, including Communication Arts Advertising Annual.

“Matt’s passion for creative is evidenced by his exceptional work,” said Ian Barry, C-K’s executive creative director. “We are thrilled to welcome someone of his caliber to C-K’s team.”