IBM Global Services Archives

ASU Center becomes a resource to teach service

by in Business News | Education | Workforce

Customer service was once viewed as the cost of doing business. “Across almost every industry, leaders are focusing on service as a way to compete in today’s competitive marketplace,” says Mary Jo Bitner, academic director for the Center for Services Leadership at Arizona State University’s W. P. Carey School of Business. But times have changed.… Read More →

Help to ease Holiday Shopping Customer-Service Worries


As we approach holiday shopping time, many of us start thinking about long lines, frayed nerves and dealing with frazzled customer-service representatives. However, some companies are now taking the time to turn customer-service interactions into a strong point of competitive difference that makes consumers want to come back for more, especially when price and other… Read More →