Tag Archives: Instagram

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Planning to buy your child a SmartPhone for holidays?

TeenSafe, maker of the leading iPhone, iPad and Android monitoring software for parents, is reminding moms and dads planning on buying their teen a smartphone this holiday season to be prepared and empowered with the proper tools to help them keep a watchful eye on their child in this technologically advanced world.

“Whether it’s your child’s first smartphone or you are upgrading your child’s phone this holiday season, consider giving them the most valuable gift of all, your protection. With 21st Century technology at your child’s fingertips, the world and all the information it has is available to our children,” said Ameeta Jain, TeenSafe co-founder. “We as parents try to do everything within our power to protect our children from the day they are born. Give them a smartphone with a monitoring system in place and start protecting your children in the digital world so you as the parent set the tone before giving your child their first phone.”

TeenSafe gives parents the ability to see their kids’ incoming, outgoing and deleted text messages, web browsing history, contacts, call logs, location and Facebook, Instagram, WhatsApp and Kik activity through a secure, online account. The technology is the only monitoring solution that works without having to jailbreak your child’s phone and is becoming known for truly helping parents become aware of what their kids are doing that they may not be talking about at home. Parents can take responsible action often before issues become crises.

T Mobile IPhone

Thinking about buying your teen a smartphone?

TeenSafe, maker of the leading iPhone, iPad and Android monitoring software for parents, is reminding moms and dads planning on buying their teen a smartphone this holiday season to be prepared and empowered with the proper tools to help them keep a watchful eye on their child in this technologically advanced world.

“As a society, I think we are beginning to realize that some of the parental controls we currently have in place are just not enough anymore. Children are receiving phones at younger ages every year and because the technology is expanding so quickly, many parents have learned the hard way how these devices can have negative effects,” said Rawdon Messenger, TeenSafe CEO. “With the new iPhone 6 breaking records with preorders this month, we are encouraging parents to set the tone by creating a TeenSafe account before giving their child their first phone. By creating an expectation from the beginning with a monitoring service, parents can prevent the negative effects before they occur while protecting their children from the doors of opportunity that open as soon as they turn the phone on for the first time.”

TeenSafe gives parents the ability to see their kids’ incoming, outgoing and deleted text messages, web browsing history, contacts, call logs, location and Facebook, Instagram, WhatsApp and Kik activity through a secure, online account. The technology is the only monitoring solution that works without having to jailbreak your child’s phone and is becoming known for truly helping parents become aware of what their kids are doing that they may not be talking about at home. Parents can take responsible action often before issues become crises.

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Social Media Prenups Trending In Valley

First comes love, then comes marriage, the baby carriage, and, for many Americans, divorce. Even if a couple doesn’t have an estate to divvy, family matter lawyers are reporting emerging trends that may have couples wishing they had signed prenup.

As the director of family law at Rose Law Group, Kaine Fisher has prepared many high-profile pre- and post-nuptial agreements. Some have had unusual provisions, such as what happens if a spouse transmits a sexually transmitted disease or a clause that liquidates damages for infidelity. However, there’s a new trend he and other local lawyers are touting — social media clauses.

Facebook, Twitter and Instagram are the first places millions of people turn to share their thoughts, photos and lives. It’s where professional and personal relationships grow, thrive and, sometimes, end. And, when the inevitable happens, there’s a chance the scorned and burned feelings will turn up on social media platforms in the form of private or unflattering information or photos about the other person. This is where the expertise and intervention of attorneys is rapidly required.

“Over the past couple of years, I have noticed an explosion of requests by clients wanting to include what is more affectionately known as a ‘social media clause’ in their pre- and post-nuptial agreements,” Fisher says. “At the onset of a marriage, such provisions are effective in setting relationship boundaries. However, at the end of one, these provisions are are typically used as swords to achieve greater financial gain.” 

The American Academy of Matrimonial Lawyers reported more than 80 percent of U.S. divorce attorneys say social networking is a rising topic in divorce proceedings. Social media has been a staple in divorce proceedings since MySpace was introduced in 2003, but Norma Izzo Milner, a litigator focusing in the areas of alternative dispute resolution, family law and domestic relations with Jennings, Strouss and Salmon Law Firm in Phoenix, is still surprised by how few clients still aren’t considering social media prenups.

“Once I provide some basic legal information about how social media can play a part in or impact either a relationship or the ending of one, they tend to take precautions and limit their social media activity,” she says.

People just can’t seem to help themselves, Fisher says, adding that they also don’t always have control over what hits the web.

“A jaded ex-girlfriend or a careless spouse can expose, either intentionally or intentionally, private photographs or videos of you that you  never wanted anyone to see,” he says.

“The reality is, most people connect through cyber space and report daily activities from what they are eating to how they are feeling. This can be a dangerous outlet for people facing the emotional challenges of a divorce or legal separation,” Milner says.

The amount of couples who enter into prenuptial agreements, despite a divorce rate of 3.6 per 1,000 people, is surprisingly low, says Milner. The two leading causes of getting a prenup, she says, is to protect an estate or to prevent the difficulty and costs of a divorce, based on previous experience.
“I find it surprising that the majority of people spend a large percentage of their daily time engaged in some form of social media, but do not think about how it might impact their lives long-term,” she says. “I generally have to bring the topic up for discussion with my clients.”

Social media prenups can be drafted as inclusive of existing and future platforms. In the event of being blocked from an ex’s social media pages, Milner says couples can include an term that enables access to personalized web content for a period of time after separation.

The family law group at Burch & Cracchiolo hasn’t used a social media clause in any of the prenups it has drafted, but recognizes it as something that’s on the horizon, says Marketing and Client Development Manager Chris Long.

Chris Ingle, an attorney at Rose Law Group who specializes in online defamation and protection of intellectual property, has not encountered a social media prenuptial case outside of the new articles and online buzz.

“I have to say that if somebody approached me with that idea, I’d recommend against that very strongly,” he says.

It’s a matter of a dispute escalating into a court battle that becomes public record and costs “a small fortune,” he says, adding, “It takes what started out as a disagreement and turns it into a full-fledged litigation war. I don’t think that’s in everyone’s best interest.”

Ingle recommends couples who are going their separate ways to write a non-disparagement clause, which promises couples won’t go out of their way to say anything bad about the other person or have anyone do that on their behalf.

It’s not necessarily the words that have many people preoccupied — there are images and the revenge porn industry to consider.

“If you’re going to let somebody take those photos and videos, you have to trust them implicitly,” says Ingle. “Once it gets out there (online), it’s difficult (to reverse).”

Some options, particularly for people whose images or videos are posted on a website by a third party (presumably an ex), include filing for copyright of the footage. It’s “cheap and easy,” says Ingle, to get a copyright. Unless your significant other challenges the claim, someone can generally submit a Digital Millennium Copyright Act (DMCA) request to the hosting website and get the photo or video removed.

For couples who drafted their prenups pre-Zuckerberg, who, by the way, had a relationship agreement drafted up before his marriage to Priscilla Chan that required 100 minutes of alone time away from Facebook’s headquarters, Milner still suggests considering a dialog about social media in the relationship and, potentially, a post-nuptial agreement.

“It’s never too late to have the discussion and spell out expectations and healthy boundaries to avoid future problems,” she says.

Kristin Bloomquist is executive vice president and general manager of the Phoenix office of independent marketing and communications agency Cramer-Krasselt.

Leveraging visual storytelling tools can boost business

According to the old adage, a picture is worth 1,000 words. But what about a six-second video? Or an impeccably curated pinboard?

A host of new photo and video-sharing platforms—and the evolving universe of digital devices that enable them—are opening up new opportunities for marketers to engage consumers. But like many forms of “new media” before them, apps like Instagram, Pinterest and Vine (Twitter’s six-second video app) demand that brands embrace new forms of communicating.

Facebook, YouTube and Twitter are now pillars of every brand’s social footprint, but it wasn’t so long ago that likes, shares, user-generated video and 140-character status updates were new to the brand lexicon. Now more than ever, the challenge for brands is to become fluent in the language of visual storytelling—from infographics to photography to short, simple videos.

Since its launch in January, Vine has attracted marketers such as GE, Target, Oreo and Marvel Entertainment (with the world’s first movie “teaser”), who are anxious to gain access to the app’s steadily growing base of 13 million users who share 12 million videos a day.

Not to be outdone, Facebook launched video capabilities on Instagram in June. Users can create and edit 15-second video clips, personalize them with the filters the app is famous for and then post to Instagram and Facebook. Putting this kind of functionality in the hands of Instagram’s 130 million users will only ignite interest in this kind of short-form video. But creating compelling content within this kind of time constraint can be challenging, to say the least.

So how do marketers make the most of these tools?

First, Be an Observer: Look (and listen) before you leap. How are other businesses in your category using the space? Are users already posting about your brand? What are the platform’s unique traits and tools? Vine and Instagram video in particular are still in their infancy. First movers may have the advantage, but if their approaches aren’t right for the brand or venue (see next point), they’ll do more harm than good. So first do your research.

Make It Contextual: These platforms demand a regular stream of engaging content—but make sure your approach is a strategic fit and appropriate for both your brand and the venue(s). Our work for Johnsonville offers a prime example, where we leverage each platform based on what it does best, all working in concert and with a common brand strategy – from the “Share Your #Bratshot” promotion on Instagram to daily Bratfirmations on Pinterest offering grilling quotes, wisdom and humor.

Make It Useful: Don’t just show up to the party – offer guests something of interest or value. Remember: these platforms attract a sought-after, tech-savvy audience that often shun more “traditional,” disruptive forms of marketing. Time spent curating an inspiration board on Pinterest, for instance, is “me” time—not “please bombard me with your brand message” time. Lowe’s strikes the right balance with its helpful how-to vignettes on Vine.

As revolutionary as they seem, these tools are just the tip of the iceberg. In this attention- starved, mobile-first world, marketers will have to become master visual storytellers and more, as new tools and technologies continually redefine how brands connect and communicate with consumers.

 

Kristin Bloomquist is executive vice president and general manager of the Phoenix office of independent marketing and communications agency Cramer-Krasselt.