interactive marketing Archives

Lavidge adds several new clients to roster

Content Marketing

Lavidge, a full-service advertising, public relations, communications, consulting and interactive marketing agency, added several new clients to its roster. Lavidge has partnered with East Valley Partnership, a coalition of civic, business, educational and political leaders dedicated to the economic development and promotion of the East Valley of Greater Phoenix. The partnership advocates for changes/improvements in… Read More →

Banner Alzheimer’s Foundation Honor Lavidges

Medical Technology - AZ Business Magazine January/February 2012

Banner Alzheimer’s Institute (BAI), and its nonprofit Banner Alzheimer’s Foundation, will present its 2013 “Powerful Mind Award” to Bill and Julie Lavidge at its annual fete and fund-raiser, “A Night to Remember,” on Saturday, Oct. 19 at the Musical Instrument Museum. Bill Lavidge is CEO of The Lavidge Company (TLC), a full-service advertising, public relations,… Read More →

Lavidge Launches National Campaign with Dole

by in Business News | Marketing

The Lavidge Company (TLC), a full-service advertising, public relations, communications, consulting and interactive marketing agency, and Dole® Food Company have partnered in developing the summer “Peel the Love” campaign. TLC edged out national agencies with its Peel the Love campaign idea and was selected to lead the concept, design and messaging standards of the year-long… Read More →

Enterprise Offers Free Course for Business Leaders

Marketing action plan

Enterprise University, an educational program offered by Enterprise Bank & Trust, will continue its Spring 2013 courses with an April 24 class on “Creating a Marketing Strategy to Build Brands and Drive Results.” The morning workshop includes a continental breakfast and will focus on strategic, smart and innovative techniques that not only build brands but… Read More →

ClickTAG Tracking And AZ Big Media AD Specs

AZ Big Media clickTAG tracking
by in Tech

Flash banner advertising on AZ Big Media’s websites requires a clickTAG for click tracking within the AD server. Adobe has an official guide on how to setup the Flash file to use the clickTAG tracking. Why use clickTAG tracking? The clickTAG is the tracking code assigned by the ad serving network to an individual ad.… Read More →

How To Get The Most Out Of Social Media

Social Media

“Are you taking advantage of Web 2.0?” This question has been circulating throughout the business world regarding the online world of mass collaboration and consumer-generated content. Web 2.0 is redefining public relations, marketing, communications and branding for businesses worldwide. Nielsen’s 2009 Global Faces and Networked Places report states that two-thirds of the world’s Internet population… Read More →