Tag Archives: internet marketing agency

Marketing action plan

Vertical Measures earns interactive marketing honors

Phoenix-based Internet marketing agency Vertical Measures has been awarded two TIM digital marketing awards by AZIMA, the Arizona Interactive Marketing Association.

The awards were held on Thursday, March 26th at the Phoenix Art Museum. Named after Sir Timothy Berners-Lee, the renowned father of the internet, the AZIMA TIM Awards were created to highlight the outstanding efforts of companies and individuals in the digital marketing realm of Arizona.

The Vertical Measures content marketing blog, one of the leading Internet marketing blogs on the web, took home honors for Best Blog. This multi-author blog covers a broad variety of topics like content creation and strategy, search engine optimization, and pay-per-click advertising. Multiple forms of original content are delivered to followers 2-3 times a week, ranging from blogs to videos, infographics to resource lists. In 2014, 155 pieces of content were published from over 15 different authors and content creators.

The AZIMA judges made these remarks about the Vertical Measures blog: “Good mix of timely relevant posts and recurring themes. Design is excellent and works within the existing site structure for lead generation and exploration opportunities. Sharing behavior is outstanding.”

“This was an exciting win for all of us because our blog is a tremendous team effort,” said Quinn Whissen, Marketing Manager for Vertical Measures. “From designers to writers, editors to contributors, our blog is a true testament to our company values. It’s not enough to tell our clients how to manage their content; we have to practice what we preach. I’m proud of how our team lives up to these ideals via our blog.”

Vertical Measures also took home an award for Best Content Marketing Campaign for their work on HowtoConvinceYourBoss.com. Convince Your Boss is a micro-site built to equip marketers with the tools needed to be able to convince their boss to invest in content marketing. Visitors can find articles, ways to respond to objections, expert video insights, tools, stats, and presentation templates. All of this will help prepare them for pitching the decision makers and starting a pilot program. Judges were impressed, saying it is a “perfect example of how to transform a common issue/problem into a viable resource for a crucial audience.”

“We were excited to be recognized by AZIMA and the Arizona digital marketing community as a whole for both our blog and Convince Your Boss. Phoenix is our home base and we are proud to be a part of this vibrant and ever-evolving industry. We are honored to celebrate everyone’s accomplishments, including our own,” said President of Vertical Measures, Chris Bird.

digital data flow through optical wire

Joint Venture Offers Digital Signage Solutions

CCS Presentation Systems, one of the largest systems integration firms in the U.S., today announced a new partnership with the Internet Marketing Agency (IMA), a Phoenix-based interactive marketing firm specializing in web development, interactive design and content management services. The two companies will offer turnkey content management solutions to help clients maximize the impact of their digital signage and interactive displays.

“Many companies struggle with developing effective digital signage content that can help them utilize their large format displays to their fullest potential,” said CCS’ CEO John Godbout. “Our venture with IMA makes us the ideal content management solutions partner for businesses in the Southwest.”

IMA will provide creative visual design services and content integration for clients, while CCS will provide system hardware, equipment installation, service and training. All digital signage and content will be integrated with a Content Management System (CMS) installed by CCS.

CCS offers multiple product lines to enhance presentation effectiveness and customer experiences including interactive SMART Boards, LCD & plasma displays, projectors and control systems. “CCS has provided innovative AV design and integration services for more than 22 years. Our expanded menu of services builds on our existing strengths and will allow us to deliver more value to our clients’ businesses,” said Godbout.

CCS and IMA will offer self-maintenance or full-agency digital signage content management solutions that can be tailored to fit each client’s budget and communications needs. The client self-maintenance option includes creative visual design of the content templates and content integration with a CMS compatible with digital signage equipment from most major manufacturers. The full-agency maintenance option includes all creative visual design and ongoing content management on a daily to monthly basis. This includes developing a content calendar, content rotation schedule, integrating video, photos or graphic assets, as well as implementing dynamic feeds from social media channels like Facebook or Twitter and outside sources via RSS feeds.

“Content is king, not only online but onsite in a client’s place of business,” said Stephen Heitz with IMA. “Companies have invested in digital signage and interactive display equipment to market their products and services to their customers and manage their internal communications with employees. Doing it in a strategic way will create more impact for their message and deliver better return on their digital signage investments.”

Best of the Best Awards 2011, AZ Business Magazine Mar/Apr 2011

Best of the Best Awards 2011: Advertising, Marketing & Media

Winner: KPNX-TV, Channel 12

KPNX, AZ Business Magazine Mar/Apr 2011 12 News is Arizona’s leading source for local news on television, online with top-viewed website azcentral.com, and on-the-go with text and video available on mobile devices. With the combined resources of NBC News, The Arizona Republic and USA Today, 12 News is consistently the first choice for information whenever a major story breaks. 12 News is one of the top-performing NBC affiliates in the country, with ratings that frequently exceed the network’s national average. With a long history as the leader in innovation, 12 News was the first to deliver a local newscast in high-definition. Whenever and wherever consumers want quality news and information, 12 News is positioned to meet their needs.

Year Est: 1953
Weekly Audience: 1.1M
Principal(s): John Misner

12 News Logo,  AZ Business Magazine Mar/Apr 2011 200 E. Van Buren Ave.
Phoenix, AZ 85004

Finalist: News Talk 92.3 KTAR

KTAR, AZ Business Magazine Mar/Apr 2011 What started as one radio station 88 years ago has now evolved into one of the state’s leading media companies, delivering content to not only radios, but also cell phones and Internet browsers. KTAR’s news team is one of the largest in the state and is the winner of the coveted Edward R. Murrow Award for journalistic excellence. In the world of sports, KTAR is the play-by-play home of the state’s most popular teams. And, when it comes to on-air personalities, KTAR is the place to interact with the biggest names in news and sports talk. Also, its commitment to the community has generated more than $3 million in listener donations to Phoenix Children’s Hospital and the Southwest Autism Research and Resource Center.
Year Est: 1922
Principal(s): Scott Sutherland
KTAR News Logo, AZ Business Magazine Mar/Apr 2011 7740 N. 16th St., #200
Phoenix, AZ 85020

Finalist: The Lavidge Company

Lavidge Company, AZ Business Magazine Mar/Apr 2011 Lavidge Interactive’s roster of clients includes Massage Envy, LifeLock and Phoenix International Raceway, just to name a few. This specialized division is made up of creative strategists, marketers, software engineers and developers. Together, they work to create websites, online marketing campaigns, mobile apps, digital assets, social media strategies and more — transforming businesses that merely exist on the Web to Digital Magnets that profit on it. Also known as Internet Marketing Agency, Lavidge Interactive is a division of The Lavidge Company, an independently owned full-service advertising, interactive and public relations agency serving local, regional and national clients since 1982.
Year Est: 2006
Principal(s): Bill Lavidge
Lavidge Company Logo, AZ Business Magazine Mar/Apr 2011 2777 E. Camelback Rd., #300
Phoenix, AZ 85016

Arizona Business Magazine Mar/Apr 2011