Infusionsoft, creator of the leading sales and marketing software for small businesses, announced that former senior Intuit executive Terry Hicks has joined the company as chief product officer.
In this newly-created position, Hicks will drive the company’s global product strategy, including product management, payments and business development. He will also oversee Infusionsoft’s Marketplace, which is composed of a full suite of services, integration APIs, and apps designed to help small businesses succeed.
As an executive with Intuit in Silicon Valley for nearly 15 years, Hicks brings deep insight, knowledge, and understanding of small businesses and how to meet their rapidly evolving technology needs. During his time at Intuit, Hicks served in a variety of general management and product leadership roles in the Small Business Group and Global Business Division. He established from the ground up to the now $600 million payments business, and most recently, prior to joining Infusionsoft, focused on accelerating worldwide customer growth as the vice president and general manager of QuickBooks Online.
“Infusionsoft has a superpower,” said Hicks. “The company’s passion and commitment to small business success is unparalleled and infectious. They understand the challenges small businesses face in today’s digital, connected world, and they’re bringing powerful technology to a market ripe with opportunity. I am excited to be a part of a company that is committed to improving the success rate of small business worldwide.”
Hicks’ deep passion for small business grew throughout his time at Intuit where he saw the impact the right software solutions, services and access to a strong partner network can have on the success of a small business. “When a small business succeeds, the ripple effect is greater than on just the entrepreneur,” he said. “The employees, families, customers and their local community at large benefit, which results in a more vibrant and diverse place for everyone to live. Infusionsoft is laser focused on helping small businesses grow their revenues, which is the lifeblood of any business. ”
Laurie McCabe, a partner at SMB Group, noted, “The addition of another highly-regarded technology industry veteran such as Terry Hicks is further validation of Infusionsoft as a disruptive innovator and leadership company.”
“Terry gets small business, and he understands what it takes to grow a billion dollar company by serving that market sector,” said Clate Mask, co-founder and CEO of Infusionsoft. “He knows first-hand how underserved the market is, and he shares our passion to help more small businesses realize success and their dreams.”