Isabelle Jazo Archives

Big crowd honors Arizona’s Most Influential Women


A crowd of nearly 500 people packed Chateau Luxe in Phoenix Thursday night to honor Az Business and AZRE magazines’ Most Influential Women in Arizona Business. “The Most Influential Women issue of both magazines is easily our most popular issue of the year,”said AZ Big Media  Publisher Cheryl Green. “This year, we had more than 2,000 women… Read More →

Isabelle Jazo: Most Influential Women in Arizona Business


Isabelle Jazo, senior vice president of brand strategy, LaneTerralever Jazo leads the agency’s Strategy and Analytics Department, bringing more than 22 years of marketing, account planning, consumer research and analytics experience to ensure LaneTerralever’s strategies are both effective ands creative. Jazo is skilled at aligning clients’ business goals, business challenges and consumer insights into actionable… Read More →

Experts: Keep branding simple even in the era of social media

C-K’s Executive Vice President and General Manager Kristin Bloomquist.
by in Featured | Marketing

Got milk? The swoosh stripe. The Aflac duck. Kleenex. Successful branding effectively uses a name, term, design, symbol, or even a musical jingle to distinguish a product or service from those of other sellers. “Brands are sincere, distinct and consistent,” says David Eichler, creative director and founder of David and Sam PR. “Brands are by… Read More →