Tag Archives: Jason Rowley

US Airways 11_10_14

US Airways Center will now be Talking Stick Resort Arena

The Phoenix Suns, Phoenix Mercury and Salt River Pima-Maricopa Indian Community announced today that US Airways Center — the home of the Phoenix Suns, Phoenix Mercury and Arizona Rattlers, as well as the Valley’s premier concert venue – is poised to take on a new name, Talking Stick Resort Arena, under an agreement reached between the two parties.

“Like Talking Stick Resort, this venue has become an iconic destination for entertainment in Arizona,” said President Diane Enos of the Salt River Pima-Maricopa Indian Community, the owner and operator of Talking Stick Resort. “Thousands of families and individuals have created long-lasting memories at this venue which makes its new name, ‘Talking Stick Resort Arena,’ all the more meaningful. We have a shared commitment with the Phoenix Suns in building a sense of community in the Valley and we are honored to help them provide a place for so many people to gather and celebrate.”

The naming rights agreement for the downtown venue is a multi-year deal that builds substantially on the existing agreement between the two parties. The name change will be visible throughout the facility, with Talking Stick Resort Arena being prominent on the exterior of the building; on the underbelly of the center hung scoreboard; on the arena’s rooftop; and featured on the Suns and Mercury basketball courts. The Casino Arizona Pavilion – the arena’s main lobby area – will retain its name. Additional details on the provisions of the naming rights agreement will be released as the transition begins.

“We could not be more excited about our expanded relationship with Talking Stick Resort,” said Phoenix Suns President Jason Rowley. “Talking Stick Resort and Casino Arizona has been a trusted and valued partner of the Phoenix Suns for many years. This naming rights agreement brings our partnership to a new level and will have an astral impact on the visibility of their support for the Phoenix Suns, Phoenix Mercury and the entire community.”

“This is an exciting day for Phoenix, and another example of what an incredible partner the Salt River Pima-Maricopa Indian Community is for all of us,” said City of Phoenix Mayor Greg Stanton. “We welcome the new name and look forward to the day when a Suns championship banner hangs from the rafters at Talking Stick Resort Arena.”

American Airlines, the current naming rights partner and owner of US Airways, has fulfilled all of its obligations and elected not to extend its naming rights agreement beyond the 2014-15 season. The facility’s naming transition to Talking Stick Resort Arena, from US Airways Center, is expected to be completed before the beginning of the 2015-16 Phoenix Suns season.

US Airways Center, which opened in 1992, has earned a reputation for excellence, having received a prestigious Prime Site Award from Facilities & Event Magazine as well as a Top 30 ranking for North American Arenas from Pollstar. It hosts an average of 130 events each year with a collective annual audience of one million people. Not only is the arena the home of the Phoenix Suns, but also the three-time WNBA world champion Phoenix Mercury. It is also the home field for five-time arena football world champions, the Arizona Rattlers.

In the past year, the arena has welcomed blockbuster acts such as Paul McCartney and Lady Gaga, adding to its long list of legendary performances from U2, George Strait and Garth Brooks as well as many others. Upcoming events include the UFC’s first-ever visit to Arizona in December, Fleetwood Mac, Eric Church with Dwight Yoakam, Enrique Iglesias & Pitbull, and Bette Midler. The arena also is known for its family content and is the host site each year for Disney on Ice, Marvel Adventure and Ringling Brothers and Barnum and Bailey Circus.

The Phoenix Suns operate and manage all aspects of US Airways Center under a long term agreement with the City of Phoenix, which owns the facility.

Talking Stick Resort is a AAA Four Diamond Rated Resort and a central landmark within the emerging Talking Stick Cultural and Entertainment Destination. Talking Stick Resort is locally owned and proudly operated by the Salt River Pima-Maricopa Indian Community. The 240,000 sq. ft. property offers culturally rich experiences and luxury accommodations throughout its 496 deluxe guest rooms, 11 restaurants and lounges, world-class spa, 650-seat showroom, 25,000 sq. ft. grand ballroom, thriving cultural center and more than 100,000 sq. ft. of indoor and outdoor meeting space.

Mercury strike deal with Casino Arizona, Talking Stick

Today, the Phoenix Mercury entered into an exclusive, multi-year marquee partnership with Casino Arizona and Talking Stick Resort that includes branding on the Mercury’s home and away jerseys. The new agreement also designates Casino Arizona and Talking Stick Resort as the presenting sponsor of the Phoenix Mercury.

The partnership was announced this morning by Mercury President Jason Rowley, Mercury VP Ann Meyers Drysdale and Casino Arizona’s Senior Director of Marketing Peter Arceo, during a press conference inside the Casino Arizona Pavilion at US Airways Center.

Highlighting the partnership is the appearance of the Casino Arizona and Talking Stick Resort logo across the front of the Phoenix Mercury home and away jerseys, as well as on the team’s warm-ups. With the deal, the Mercury remains one of five WNBA teams with a corporate-branded jersey, after becoming the first team in WNBA history to sign a marquee partnership in 2009.

“The Phoenix Mercury is thrilled to announce our new marquee sponsorship with Casino Arizona and Talking Stick Resort,” said Mercury President, Jason Rowley.  “Having served as the presenting partner for the Mercury’s 2007 WNBA Championship run, Casino Arizona has been a loyal supporter of women’s basketball and we are excited to take that collaboration to an unprecedented level.”

Casino Arizona and Talking Stick Resort’s logo will also be featured on the Phoenix Mercury’s home court at US Airways Center, and incorporated into the team’s official logo. Images of the court and logo are attached. The new co-branded logo will appear on Mercury tickets and other collateral.

“The partnership between Casino Arizona and the Phoenix Mercury is truly an obvious fit,” said Peter Arceo, Senior Director of Marketing for Casino Arizona. “We both provide the ultimate entertainment in our respective fields. We are proud to be a part of all the excitement the Mercury will bring this season and beyond.”

In addition to marquee placement on player jerseys and on-court logo recognition, Casino Arizona and Talking Stick Resort will receive brand exposure on the team’s website, in-arena signage and throughout various in-game promotions. During each Friday and Saturday home game, one lucky Mercury fan will compete in the Casino Arizona Lucky 7’s Shootout for the opportunity to win up to $77,777.