Tag Archives: Joe Luongo

Scottsdale-based Massage Envy expands leadership team

Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today it has added seven new executives to the company’s leadership team, including Debbie Gonzalez as Massage Envy Spa’s new chief brand officer.

Gonzalez is responsible for leading the development and execution of the Massage Envy Spa brand strategy, in support of the overall business plan and strategic direction of the company. Gonzalez will oversee marketing, brand development, retail, merchandising, and industry relations for the company. Gonzalez brings over two decades of marketing and retail experience with brands, such as PetSmart, Gerber, Herman Miller and the Kellogg Company, to her new role with Massage Envy Spa.

In addition to Gonzalez, Massage Envy Spa has named:

• James Copley as vice president of franchise development
• Aaron Meyers as vice president of operations services
• Peter Rudenberg as vice president of supply chain
• Rachel Austin as vice president of people development ‘
• Sheila Ullery as vice president of retail and merchandising
• Karen Sung as public relations director

James Copley, vice president of franchise development, brings 15 years of real estate and development experience from FedEx Office to Massage Envy Spa. In his new role, Copley is responsible for leading franchisee recruitment efforts on behalf of the brand while specializing in real estate market planning, site selection, lease negotiation, design, construction and project management.

As vice president of operations services, Aaron Meyers will oversee day-to-day operations support for the more than 1,000 Massage Envy Spa clinics across 49 states. His duties also will include formulating policies and strategic planning for future growth, while managing daily operations of personnel, communication strategies and administration. Previously a managing director with FedEx Office, Meyers brings 20 years of experience and a proven record of consistently improving performance and developing teams that are passionate about quality and results.

Peter Rudenberg will lead all supply chain and logistics management for Massage Envy Spa as the new vice president of supply chain. He brings more than three decades of sales, operations and management experience from his time at FedEx Office and will help to drive standardization of processes, procedures and purchasing.

As the vice president of people development, Rachel Austin will lead the development and implementation of all workplace programs at the Massage Envy Spa Franchise Support Center while overseeing national franchise training initiatives and events. She has an extensive background in human resources with 20 years at FedEx Office where she held various roles in domestic and international human resources.

As the vice president of retail and merchandising, Sheila Ullery will lead the development of Massage Envy Spa’s retail strategies and plans, including product assortment, merchandising presentation and strategic partnerships. Ullery brings a strong background in merchandising, launching new brands, building markets, and establishing and growing strategic partnerships. Most recently, she served as executive director of global marketing at Aveda Corporation and also has held senior leadership positions with Disney Consumer Products and Matrix LLC.

Karen Sung, public relations director, will lead external communication and public relations strategy in her role at Massage Envy Spa. She also will be responsible for media relations and furthering the brand’s identity. Sung brings more than 15 years of experience from her time working at top-rated communications agencies, including Allison+Partners and Wagner Edstrom Worldwide, where she led diverse accounts such as Toyota and Microsoft.

“The expansion of our executive team comes on the heels of the rapid growth the company has been experiencing,” said Joe Luongo, chief operating officer for Massage Envy Spa. “We are eager to tap our team’s expertise to keep the momentum going as we continue to grow Massage Envy Spa.”


Massage Envy adds to leadership team

Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today they’ve added to their executive team with a new chief operating officer and new general counsel.

As Massage Envy Spa’s new chief operating officer, Joe Luongo is responsible for the company’s day-to-day franchisor operations and leads profitable growth for franchisees. In addition to operations, Luongo oversees training, information technology, and real estate and development. In this new role, he’ll help create a strategy for continued domestic growth, as well as international brand building.

“My job is to help put systems and tools in place to support the franchisees as they continue to drive revenue across the network,” Luongo said. “This includes everything from training plans to customer service, all while leveraging technology across every department to help increase performance and results.”

Luongo has 22 years of experience in the franchise industry, including Pizza Hut, and most recently Peter Piper Pizza. Throughout his career, he has worked for three Fortune 500 companies and has global experience from his time at FedEx Kinko’s, when he led locations worldwide outside of the United States. Additionally, he served for six years as a C-130 navigator in the U.S. Air Force.

“It’s exciting to be involved with a brand that’s opening more than 100 locations a year, and to think, we haven’t even tapped into the international market yet,” he said. “We’ll soon have more than 1,000 locations nationwide, and I’m looking forward to being part of that growth story.”

Melanie Hansen joins Massage Envy Spa with extensive legal expertise; she began her career practicing tax and corporate law. In 2003, Hansen served as general counsel for Cold Stone Creamery before joining the Target Corporation where she held full product and liability responsibility for the Fortune 50 Company’s Northern Arizona district, generating $300 million in annual sales. Just prior to joining Massage Envy Spa, Hansen worked as the chief operating officer and general counsel for Esio Franchise Company.

Hansen is responsible for all legal affairs for Massage Envy Spa, including franchise disclosure and compliance, corporate transactions and litigation, trademark protection and enforcement, and procurement.

“I am thrilled to join the Massage Envy Spa team,” Hansen said. “Massage Envy Spa is legendary in the franchise and massage industry, and I look forward to supporting the company from a legal perspective on the exciting strategic growth initiatives that are planned for the future.”

Today, Massage Envy Spa is one of the country’s fastest growing wellness brands, serving a membership base of more than 1.3 million members. With more than 910 franchise locations operating in 48 states, Massage Envy Spa just sold its 1,200th license.