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Learning From The Penn State Scandal: Handling The Media In A Crisis

Penn State Scandal: How to Handle Media When Crisis Hits
by in Columnist Spotlight | Marketing

In the age of Facebook, managing media relations is more important than ever, especially when media attention results from something or someone gone wrong — for example, the Penn State scandal. With news released in a matter of seconds thanks to social media and online news alerts, individuals and companies must respond quickly. When the… Read More →