Tag Archives: Joseph Carl Homes

AV Homes, Inc.

Avatar Holdings Inc. Becomes AV Homes, Inc.

Strategic planning initiative defines new brands, business plans, products

With nearly 80 years of history behind it, builder and developer Avatar Holdings Inc. is changing its name.  The new company name is AV Homes, Inc. and its shares will begin trading on NASDAQ under the ticker symbol AVHI effective as of the market open on Feb. 16, 2012.  AV Homes has main offices in Poinciana, Florida and Scottsdale.  The Arizona communities include CantaMia, Serena at Palm Valley, The Preserve at Palm Valley in Goodyear, and Arboleda Ranch in Phoenix.

The new name was chosen to communicate an unmistakable business identity to its customers, while maintaining a linkage to the company’s long and successful history.  The new name, however, is just one part of a larger strategic planning initiative that was undertaken to position the company to participate in the much anticipated rebound in the homebuilding sector.

AV Homes has deep and diversified roots in American business.  Founded in 1933, it endured the Great Depression and has operated in business sectors such as finance, insurance, utilities and manufacturing.   More recently, the company established itself as a builder of active adult communities for people 55 and older, and by serving the housing needs of move-up buyers.

Chief Executive Officer Allen J. Anderson, who stepped into the role in June 2011, said the strategic planning initiative, conducted with assistance from real estate advisory firm RCLCO, has served to redefine the company’s business plans.  “As a company we have a strong understanding of the active adult market and how the last five years have affected the retirement plans of Baby Boomers,” he said.  “In addition, Boomers have never been more focused on the elements that contribute to a healthy and vital lifestyle.  These are both factors that will help us define the homes and lifestyles we provide to this massive demographic segment of our population,” he added.

Anderson said AV Homes will soon bring new active adult brands to the market, but did not elaborate about the specific elements of those brands.  Late last year the company announced that it is reviewing its thousands of acres of land holdings in Central Florida with the objective of selling some of those holdings and deploying the capital from those sales to diversify the geographic footprint of the company.

Recently, the company rebranded its primary residential development operations under the Joseph Carl Homes™ name.  That brand has ongoing operations in the Orlando and Phoenix areas.  Joseph Carl Homes was founded by AV Homes Executive Vice President Carl Mulac.  Mulac and his business associates sold the company to AV Homes in October of 2010.  That sale also included CantaMia, a 55+ active adult community near Phoenix.

Anderson said the overall rebranding activity was an important part of the strategic plan, but added that the company was also implementing a new operational model to address the economic realities of the industry.  “Builders today cannot compete successfully using the operating models of the past,” he said.  “We closed our corporate offices in Coral Gables, Florida and placed our teams and executive officers on the ground closer to our assets.  We’ve right-sized our employee base to align with ongoing operations, and have initiated third-party agreements with experienced service providers who can better manage our lifestyle operations and enhance our customers’ satisfaction,” he said.

Finally, as part of AV Homes’ strategic planning initiative, the company has reduced the size of its Board of Directors from nine members to six.  Directors Milton Dresner, Beth Stewart and Ken Rosen resigned from their positions effective Feb. 13, 2012.

Avatar Chairman Joshua Nash said he was extremely appreciative of the considerable contributions these directors made on behalf of the company over so many years of dedicated service.  “They served Avatar with dedication and high distinction for many years and together, they have contributed to our success and helped build a strong foundation for our future growth.  We thank them for their unwavering commitment and wish each of them continued success in their future endeavors,” Mr. Nash said.

Go to AVHomes.com for more information.

Carl Mulac

Carl Mulac Named Chairman, Home Builders Association of Central Arizona

In the most challenging of times with the economy, a home building company can succeed if one has the vision, the money, the people and the land — much like home building veteran Carl Mulac did.

Carl Mulac: New Chairman of the Home Builders Association of Central ArizonaCarl Mulac, the executive vice president of Avatar Holdings and President of Avatar Properties, was named Chairman of the Home Builders Association of Central Arizona. Mulac, very familiar with the leadership role, had served as Chairman in 2008 and Treasurer of the Association this past year.

“Home builders are ramping up as market conditions continue to improve and we are all very optimistic that 2012 will bring renewed interest in buying new homes. People are tired of waiting on the side lines and it is abundantly apparent that the market is on an upswing. I’m excited to help lead the residential construction industry during this dynamic time,” said Mulac.

In 2008, Mulac started Joseph Carl Homes in the Phoenix metro area, which built both active adult and traditional neighborhoods. With his experience of working with three major national home builders, Mulac managed to create a start-up company in the hostile real estate market that attracted attention from Avatar, a company with nearly five decades of experience in home building, land development, and other real estate operations. Avatar is traded on NASDAQ (AVTR) and has properties in central Florida and the Phoenix metro area. Its principal operations are based at its 55+ active adult community Solivita, and through its Joseph Carl Homes operation, in Central Florida near Orlando; and at its 55+ active adult community CantaMia and through its Joseph Carl Homes operations in the Phoenix metro area, which include the Preserve at Palm Valley, Sereno at Palm Valley, Blossom Hills and Arboleda Ranch, both in Phoenix. The two companies combined business operations in 2010 with Mulac in control of the operation.

“We are fortunate to have Carl return to the leadership helm of the Association for another year. It is critical that we continue to have proven leadership to help us meet the challenges of job creation and regulatory reform necessary for a housing recovery,” said Connie Wilhelm, President of the Board and Executive Director of the Home Builders Association of Central Arizona.

The Home Builders Association of Central Arizona (HBACA) is a trade association for the residential construction and development industry. The HBACA provides a forum through which these businesses can interact with each other to stay informed concerning new and proposed policies advanced by the local, state and federal governments which affect the housing industry. The Association works to foster a proactive, pro-growth business environment for the local building industry, eliminating overly restrictive and costly building laws and regulations that increase the cost of housing.

Carl Mulac is now a member of the Avatar Senior Leadership Team and will be involved in designing and developing lifestyle communities around the country.