Tag Archives: Joyce Grossman

Photo by Shavon Rose, AZ  Big Media

Joyce Grossman on the power of attraction


Joyce Grossman,  © Lillian ReidJoyce Grossman became executive director of AAED in 2011. She has a B.A. from the University of California- Davis and a M.P.A. from California State University-Sacramento. Prior to joining AAED, Grossman was a deputy director with the City of Phoenix and helped attract the International Genomics Consortium/Translational Genomics Research Institute.


Our growth is uneven, reflecting different economic drivers. As the geography of Arizona is varied, so is the economic climate of the state. While economic forecasters have noted a “softening” in our recovery this past spring, economic developers are reporting they are busy fielding calls and following up on leads. The Phoenix metro area is leading the state’s recovery. Last year, Forbes magazine ranked the metro area No. 1 for financial services employment. Other areas of the state with a greater dependence on federal funding are recovering more slowly. There are pockets of rural Arizona being proactive by finding ways to use their natural assets to create economic opportunities while others are finding an economic return from the revitalizing of their main streets.


AAED is the only association in Arizona that provides professional economic development training for practitioners and service providers. We do this through our Economic Development Academy of Arizona, Arizona Basic Economic Development Course (BEDC), and the sponsored International Economic Development Council (IEDC) and Council of Development Finance Agencies (CDFA) courses brought to Arizona. Our academy provides courses on key issues related to the profession in Arizona. Participants who complete eight courses in required modules will receive an Arizona Economic Development Professionals (AZED Pro) designation. AAED also hosts a fourand- a-half-day Arizona Basic Economic Development Course that is accredited by the IEDC. It is a required course for those seeking a Certified Economic Developer (CEcD). This class, held in January, is open to anyone who wants to learn more about the profession. Finally, AAED partners with the IEDC and the CDFA to bring their advance trainings to Arizona.


When AAED started in 1974 as the Arizona Association for Industrial Development (AAID), there were only two committees (Spring/Fall Conferences and Business Prospecting). Today, there are 12. AAID, made up of private-public partners, promoted the state of Arizona on prospecting trips. In digging through AAID archives, the association was credited with helping companies locate or expand in Arizona, most notably Motorola, Intel and Honeywell. As economic development departments/ agencies came into being, the AAED prospecting missions were replaced by professional education and more stepped up advocacy for economic development tools at the Arizona State Capitol.


Timely topics and an invigorating slate of speakers are the reasons! We seek value in the luncheons, with such popular topics as high quality economic/real estate forecasts, future of water, sports, town and gown discussions, workforce development and retail trends. We have sponsors from all aspects of the economic spectrum—private, public, utilities— because we provide a buffet of knowledge and some pretty good meals, too. You never know who will be at your table, possibly a collaborator for a future project.


Three areas we have focused on in the past and will continue the dialogue into 2015 include business property tax reduction, infrastructure development/improvement programs and access to capital.

Marina Heights rendering courtesy of DAVIS.

Arizona Commercial Real Estate Experts predict slow recovery leading to better 2015

In the ’90s, the joke was that the state bird was a construction crane, says AAED’s Executive Director Joyce Grossman. She motions out the window of her downtown Phoenix office and says, “You look around here, and you see cranes in the air. That means jobs.”
Arizona isn’t seeing the growth it did in the ’90s, Gorssman continues, but at least we’re not going backward. Arizona is slated to be one of the fastest growing states over the next five years, and GPEC CEO Barry Broome predicts 2014 will see a lot of creative and risky development.
“It’s going to be a developer’s paradise around here for the ones who are really smart and creative, and it’s gonna take some guts,” says Broome. “So, if you’re waiting for your building to be 50 percent leased before you break ground, you’re going to miss a lot of opportunities.”
Phoenix is running out of space, as far as large-scale investment goes, but Broome says  that will be cause for in-fill and urban development. Also, next year will bring spec business development opportunities to people who own land in the West Valley.
“If you have a building, it’s going to go off the market,” Broome says. “If you don’t’ have a building, you might not be in business. In the next two years, there’s going to be so much capital moving from the balance sheets of corporations and into the economy that you’re gonna see a lot of large-scale appetite for buildings.”
Another prediction, looking 25 years ahead, is the importance of transit-oriented development — particularly that along the light rail and Loop 303.
“The old model is going to be in business, but the new model is where the action’s going to be,” Broome says. “My concern is the Valley is an increasingly more complicated market to understand.”
Rural America is growing at a faster rate than the urban areas, and Mignonne Hollis, executive director of the Sierra Vista Economic Development Foundation, suggests the state is headed in the right direction with Arizona Commerce Authority’s rural grants.
The East Valley has seen significant increase in development and business attraction — “I can point to almost any point of the city and say, ‘There’s the growth,’” says Mesa’s Director of Economic Development Bill Jabjiniak. “It’s just a matter of figuring out how the city helps.” (See page 26 for more details on SE Valley development.)

The economic developers aren’t the only ones touting innovation. Construction costs and a labor shortage meant a modest year of growth in 2013.
“Twenty-thirteen was a year of reinvention,” says Weitz Executive Vice President Mike Bontrager of the construction industry.
The recession and evolving technological tools were the two major incentives in expanding the company’s services.
“We took a big, hard look at how we were building and how we could add more service and more value to our customer base.”
For Weitz, that meant expanding its front-end services, from site selection to in-house designing and equity and debt prototypes.
“The cautionary forecast is that if (construction costs) go up too much and rents and revenues do not go up to match that, building stops and so construction stops. Some inflation on the material side is being seen but it goes up and down.”
The labor shortage is an issue, Bontrager says.
“In some cases, projects will have to be redesigned,” he says, adding, “Arizona is a race horse in the gate; We just need to get the gate open.”
Next year will be one of recovery. Bontrager forecasts that in the fourth quarter the construction sector may see some pickup in projects.
“I don’t think 2014 is going to be the breakout year a lot of people have forecasted,” Bontrager says.
“Last year was another modest growth year coming out of the recession,” says McCarthy Building Companies Southwest President Bo Calbert. “I say modest, but we were up 20 percent in revenue from last year. We’re experiencing a trend back to normalcy. There’s nothing booming. There’s nothing really taking off. It’s just slow steady growth in a lot of different market sectors.”
Similar to Weitz, McCarthy diversified its company. McCarthy is taking interest in utility-scale solar work and wastewater treatment plants.
“There’s a lot in planning, and I think the commercial developers are seeing that and there are some projects being planned now we won’t see for a year or two.”
As far as education goes, Calbert says, K-12 development is at the mercy of bonds and most of the opportunities remain in community college expansion. Calbert also foresees a slowdown in healthcare projects.
McCarthy has found success in developing its job order contracting market and may see more P3 opportunities due to lack of funding.
“It’s still important to be diversified geographically because of the size of the market out there,” Calbert says. “Most people will tell you it’s going to be that way for another two or three years. You really have to have some market penetration outside of Arizona.”
“The only way we’re going to attract the workforce to Arizona is to raise wages,” Calbert says.

It’s tale of several submarkets, says Colliers International researcher Pete O’Neill of the Valley. There will be some vacancy challenges in the East Valley and north Phoenix retail markets, he says, adding that some submarkets — Chandler, Tempe and 44th Street — are seeing better absorption.
“Because of so many mixed messages in the national marketplace, it’s hard to deal with uncertainty (and gage demand),” says Colliers International Managing Director Bob Mulhern. “It tends to work against clear decisions.”
Ultimately, brokers expect more of the same in 2014 — industrial and multi-family will be strong participants, retailers may circle around in the pro-business climate and with the exception of a few submarkets office is still dragging its feet.
“An interesting event recently occurred in the office market,” Mulhern says. “There’s no trend yet, since it’s just a one-quarter trend. Rent has decreased every quarter for the last five years. In the (3Q, 2013), action has picked up a bit.”
Based on absorption numbers to date, and with companies such as Apple and State Farm coming to the Valley, Cushman and Wakefield’s Vice Chairman Larry Downey predicts Tempe will be the next big employment hub and where users will look to buy.
“Where there is activity in the office submarket, there will be gains,” Downey says. “Right now, that’s the Southeast Valley.”
As for markets that will need some more time to recover, Downey looks to retail and office within some submarkets.
“Retail needs to shed some inventory before any new product can come online,” he says. “Office in some suburban submarkets will continue to decline or bounce along the bottom.”
“The difference between 2013 and 2014 is going to be from large users to medium and small users taking advantage of the market who are feeling comfortable expanding in the market,” says John Bonnell, managing director of office at Jones Lang LaSalle. Dennis Desmond, senior managing director at JLL, says coastal cap rates are below those in Phoenix, which makes the Valley more attractive.
“We’re seeing a shift back to Phoenix,” Desmond says, adding that JLL recently sold a building at the aggressive rate of 6.15 to a German investor. “Investors realize the worst is behind us now, housing’s going up, we’re getting strong employment numbers again, so from a macro-perspective, acquisition directors can come to Phoenix and go back to their investment committee and say this is why (we should invest).”
Desmond is also excited by the prospect of core product coming back onto the marketplace. Concessions, he said, are also beginning to diminish. Desmond suggests that educating investors about lesser known, burgeoning markets such as those in the East Valley is going to be an important step in office.
The industrial market had a great 2013, says Steve Sayre, executive vice president of industrial services at JLL. He adds the Valley has announced the kind of spec development that hasn’t been seen in years taking the form of the 900KSF industrial business park planned for development near Sky Harbor Airport by a Clarion-Wentworth Property parternship. Sayre predicts more build-to-suits in the Southwest Valley from businesses moving out of Los Angeles. Bill Honsaker, managing director of industrial at JLL, is seeing more confidence in the market.
“I tell people there is more good money out there looking for good product than there is good product,” he says, adding that lease terms are lengthening and more specialized, large spaces are coming to the Valley.
Multi-family will see year-end numbers just under 2012’s $2B for 4,000 units. JLL’s Vice President of Multi-family Investments, Charles Steele, says 2014 will see a bigger influx of delivers between 5,000 and 5,500 and at rents that haven’t been introduced to the Valley before.
“Most are being built at $200 per SF, which is very expensive for Phoenix,” he says. “Typically, we’re asking for rents that haven’t been achieved previously in Phoenix.”
The Broadstone on Camelback is close to 50 percent occupied with rents close to $2 a SF, which is about 50 cents higher than rent prices previously in the submarket. Steele rhetorically asks, if there are enough people making more than $100,000 a year who want to rent in north Tempe and Scottsdale; it takes nine jobs to absorb one unit in Phoenix over the last 25 years, he says.
One of the biggest challenges brokers will face in 2014, Downey says, is the price of land. As it continues to escalate, he says, it will be difficult to break ground on new projects.
Multi-family has already started to adapt its construction from garden-style apartments to podium or wrap projects built around parking garages. Before this cycle, there were less than 10 structure-park apartments, at the end of 2013 there were 25.
About half of the units in 2014 will be structure-park apartments.
“This is uncharted territory,” Steele says. “Houston went through it last cycle. We’re hoping we will go the same way. So far it’s been well-received. The question is how deep is that pool?”

Arizona Centennial

AAED turns 40, rebrands

Arizona has a lot of reputations. It’s a land of lush golf courses installed among desertscapes, a call center and distribution hub, home to the largest university in the country or some of the less appealing facets that make an economic developer cringe to hear. One organization that has worked for decades to educate Arizonans and the rest of the country about what makes this state great — and what can be done legally to make it better — is the Arizona Association for Economic Development (AAED).

Outside of the AAED, there are a handful of economic development organizations in Arizona — the Arizona Commerce Authority (ACA), Greater Phoenix Economic Council (GPEC) and Tucson Regional Economic Opportunities (TREO).

The ACA was founded in 2010 by Gov. Jan Brewer. TREO was formed in 2005. GPEC just celebrated its 25th anniversary.

Founded 40 years ago as the Arizona Association for Industrial Development (AAID), AAED is the most established, organized group of economic developers in the state. In 1991, it changed its name to the Arizona Association for Economic Development to reflect its broader focus and mission statement, which is to “serve as Arizona’s unified voice advocating for responsible economic development.” AAED’s membership is indeed a unified voice, including economic developers and staff from tribal communities, southern and northern Arizona cities as well as many public and private sector members, even members of the aforementioned economic development groups.

The association, just like the state, has spent some time this year reflecting on imagery and whether or not the three pillars — professional education, public policy and collaboration — actually hold up to its mission.

“We have transformed from an organization feeling the hit of the recession along with so many others to one that is now thinking about its longterm goals and impacts on a daily basis,” says 2014 President Danielle Casey, director of economic development for the City of Scottsdale.


Economic development is a team sport, says APS’ Statewide Communications and Economic Development Manager David Bentler. APS has been an AAED member since its inception, and Bentler says AAED is the way he stays in touch with the many players working on projects that land jobs in Arizona.

“AAED provides the atmosphere to create a statewide effort that works as a team to bring quality projects toArizona,” Bentler says. “While some states are divided in this effort, AAED has helped instill a professional work ethic and respect among our economic developers that collaborate on projects for mutual success.”

Before any change can happen, AAED needed to realign as an organization. So, last year, it looked critically at how to reinforce its three-pillared mission statement. Casey calls the level of commitment from the board of directors and AAED members to the “strategic plan” over the last year “exciting.”

“Collaboration is the pillar where AAED’s greatness awaits,” says two-year member Marcelino Flores, Pascua Yaqui Council Member. “I have learned that community, workforce and economic development come together at AAED among the many proactive committees.”

Economic development, in broader strokes, also appears to be a matter of unifying the different organizations. When it comes to AAED’s role in diversifying Arizona’s economy, Casey says she has seen tremendous focus placed on business retention and expansion.

“The Arizona Commerce Authority has launched a division focusing specifically on serving the needs of existing businesses and their expansion efforts, and I have seen positive results firsthand in my own community,” she says. “The Greater Phoenix Economic Council has begun working with its member organizations to help gather market research and intelligence so we can better serve our existing firms. Small communities across the state are thinking of ever more creative ways to encourage entrepreneurship and innovation through partnerships with the (ASU) Alexandria Co-working Network at local libraries, shop local initiatives, and small business training programs and incubators. We are learning to grow our own firms with a focus on quality, high-wage jobs that generate new wealth for Arizona. AAED is helping to facilitate this through its quality educational programming to help teach practitioners and community leaders about the importance of a diverse economy and related strategies, and is creating connectivity among the practitioner community like never before so we can share ideas and learn from each others’ successes.”


AAED made huge strides in professional education with the implementation of classes from the International Economic Development Council (IEDC) to Arizona. AAED hosted two IEDC courses in 2010, which resulted in the highest-attended non-conference courses IEDC had seen in years. Over the next year, AAED established The Economic Development Academy of Arizona that launched in January 2012. The course sold out in weeks, says Town of Gilbert’s Business Retention and Expansion Administrator Jennifer Graves, CEcD, a 10-year member and former Professional Education Committee chair. The largest stride thus far happened when the AAED Executive Director Joyce Grossman and Professional Education Committee Chair Susan Hyatt facilitated the Arizona Economic Development (AZED) Pro designation. This marks the first time the IEDC has held an exam separate from one of its conferences. AAED also graduated its inaugural class of AZED Pros earlier this year.

“As one of AAED’s three core focus areas, education plays a critical role in strengthening the organizations position as the leading advocate for economic development in the state,” says Graves. “If AAED continues to raise the bar and provide meaningful programming for its members and practitioners across Arizona, I believe the organization will continue to see growth in both membership and prominence.”

“One element of AAED’s future that I am very excited to be part of is an initiative to increase the number of aspiring or emerging economic development professionals,” says Hyatt, Arizona Commerce Authority’s vice president of business expansion. “We are not only working to increase the number of emerging economic development professionals in our organization, but we are also developing some programs to provide those individuals ongoing support through mentorship and educational opportunities.”

Education is the basis of professionalism, the beginning of advocacy and the best way to understand values key to collaboration, says Flores.

“This [AZED Pro] designation shows the proactive recognition of a need to do things a little differently in Arizona,” hesays. “Some tools practitioners rely on are not available in Arizona. Similarly, some resources, land, people and bio diversity, are treasures the AZED Pros become aware of and use to the advantage of high quality, sustained economic development.”


Collaboration between the different regions of Arizona has been a direct interest for many members this year.

“Putting AAED and Arizona ‘on the map’ is a big goal, and after the first year of our strategic plan implementation, I believe it is on track,” says Casey, calling AAED “the leading organization in the state for provision of economic development training for practitioners.”

The organization has also increased its investment in advocacy year-over-year to ensure it becomes a go-to for legislative information that can impact economic development.

“Aligning professionals from rural and urban environments to improve the economic health of our communities” is AAED’s greatest contribution to Arizona, says Jacqui Sabo, sales manager of Goodmans Interior Structures and AAED member since 2008. Sabo has been involved with five of AAED’s 14 committees, including chairing the tribal committee and education efforts.

“This year, I am working on a special education task force to encourage students and mid-career professionals to consider economic development as a career path,” Sabo says. “As a result, we are collaborating within our organization, and it’s been fantastic.”

Moving forward, Sabo says she’d like the organization to “make sure we have congruency on what our brand is and should be.” Likewise, Flores says Arizona needs to “put its resources where its mouth is” — particularly in education and business opportunities.

“Arizona needs to be ‘top of mind’ for the site selectors and decision makers to consider the great potential of locating projects with quality jobs in Arizona,” says APS’ Bentler. “As the statewide economic development organization, AAED helps bring all of these wonderful partners such as the ACA, GPEC, TREO, community economic development organizations, utilities and many others to help unify and set professional standards to ensure the economic development success in Arizona.”

“I believe that AAED’s commitment to advocacy, education and collaboration and related achievements are equally commendable, but its ability to maintain an overall strong membership base year after year through commitment and reaffirmation of member value is what makes it an organization to emulate,” Casey says.

Joyce Grossman 1 © Lillian Reid

The Voice of Development: Joyce Grossman, AAED

Joyce Grossman became executive director of AAED in 2011. She has a B.A. from the University of California-Davis and a M.P.A. from California State University, Sacramento. Prior to joining AAED, Grossman was a deputy director with the City of Phoenix. She helped in attracting the International Genomics Consortium/Translational Genomics Research Institute to Phoenix. AZRE caught up with Grossman to talk about the development issues that impact Arizona’s commercial real estate industry.

What is AAED’s mission?
AAED’s mission statement, “AAED serves as Arizona’s unified voice advocating for responsible economic development through an effective program of professional education, public policy and collaboration,” should actually be called an “action statement.” We are proud of our Economic Development Academy of Arizona, which provides quality professional training specific to Arizona. In 2014, we will award the AZED PRO designations to our first Academy graduating class. Beyond education, we are busy working on economic tools to strengthen our economy. To that end, AAED works with lawmakers and is visible at the state capitol.

Who are the members?
AAED has a statewide membership of 480. It is a tight-knit community that works collaboratively for a strong economy in Arizona. Fifty-three percent of the membership is comprised of economic development and workforce practitioners. The other 47 percent are service providers who work in support of economic development in the fields of real estate, banking, construction, architecture, engineering and communications. Membership is open and encouraged for individuals who have a vested interest in advancing the economic development success of Arizona. A benefit of membership will be the lasting business relationships that will come from joining.

What are economic developers saying about Arizona’s economy?
Our members are lacing them up and running. If you can get economic practitioners to stop long enough to talk, they will likely tell you building permits are up and the retail dollar continues to be strong. They tell me that their phones are busier than they have been in years with quality prospects. This is great news for a state that dropped from No. 2 in job growth in 2007 to No. 49 in 2010. I was gratified to read that Forbes Magazine and Moody’s Analytics recently ranked Arizona at the top of U.S. states for projected job growth over the next five years. One thing I know for sure is our members are in the economic development race to win projects that produce quality jobs for Arizona.

Any other observations?
Arizona is being lauded nationally for its comeback, particularly in the housing market. In addition, the health industry grew during the recession and continues to outperform other sectors for growth in the state at the moment. While I am optimistic about our economy, I would be remiss if I did not note that we still have pockets of high unemployment in rural areas of the state. AAED counts many rural economic developers amongst our ranks. We hold rural economic development roundtable discussions to learn what impediments are impeding economic development and our Governmental Affairs Committee uses the dialogue in development of our legislative agenda for the year.

How is AAED different from when it started 40 years ago?
AAED predated many of the economic development organizations that exist today. In the early days of AAED, then the Arizona Association for Industrial Development (AAID), the association organized annual sales trips that would include industry leaders, services providers and the governor of Arizona. As regional organizations and cities opened their own economic development offices, AAID evolved its mission to be in support of economic development through professional education, advocacy and a place for collaboration and networking amongst like minds.