Tag Archives: ken peterson

Shea Homes

Shea Homes reports new home sales on the rise

Shea Homes reported a strong second quarter for new home sales. From April to June, Shea Homes recorded 137 new home sales, compared with 87 new homes sold during the same time period last year, a 57 percent year-over-year increase.

“We’re seeing strong growth across the Valley,” said Ken Peterson, VP of Sales and Marketing for Shea Homes. “From our beautiful and conveniently located homes in the Intrigue at Greer Ranch community in Surprise, to our family-friendly homes in Retreat at The Bridges in Gilbert, an exceptional master plan community which includes meandering streams and trails, BBQ and picnic areas, basketball/bocce ball courts, splash pads, play structures and community parks.”

The top five Shea Homes communities by sales volume in Q2 2015 are Intrigue at Greer Ranch (Surprise) Retreat at The Bridges (Gilbert), Hideaway at Johnson Ranch (San Tan Valley), Desert Intrigue (Peoria), and Inspire at Estrella (Goodyear).

“It’s safe to say the Phoenix housing market is heating up again,” said Peterson.

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Shea Homes reports increase in new home sales

New home sales are on the rise. During the first three months of this year, Shea Homes reports sales of 151 new homes, compared with 58 new homes sold during the same time period last year, a 160 percent increase.

“We’re extremely pleased with the surge in new home sales,” said Ken Peterson, VP of Sales and Marketing for Shea Homes. “Our three new communities in the West Valley, Desert Intrigue and Desert Ambition, have been extremely popular, as has the third phase of homes at Vista Montana.”

The top five Shea Homes communities by sales volume in Q1 2015 are Inspire at Greer Ranch (Surprise), Intrigue at Greer Ranch (Surprise), Ridgeview at Johnson Ranch (San Tan Valley), Evolve at Marbella Vineyards (Gilbert) and Retreat at The Bridges (Gilbert).

“We’re seeing great demand on both ends of the spectrum, with sales volume up for our entry level homes as well as our luxury homes. This is all good news as it relates to the comeback of the Phoenix housing market,” said Peterson. Shea Homes’ sales increase reflects the upward trends in both the local and national housing market.

One popular product driving Shea Homes sales is Shea3D ™, the home builder’s all new, patent-pending way of building homes that provides home buyers with the opportunity to choose from interchangeable lifestyle-driven spaces. Customers are able to select interior centric spaces based on the way they live. More information is available at www.SheaHomes.com/3D.

Reviving the Construction Industry

Shea Homes announces partnership with GE

Shea Homes, the country’s largest privately held builder of new homes, announced its national partnership with GE Appliances.

This partnership means Shea Homes design centers in communities across California, Arizona, Colorado, Florida, Nevada, North Carolina, South Carolina, Texas, Virginia, and Washington will now offer a selection of GE appliances to new home buyers.

“At Shea Homes, we’re dedicated to offering innovative, fresh new design options,” said Ken Peterson, vice president of sales and marketing. “We chose GE as our national appliance partner because of the company’s design aesthetic as well as our shared commitment to quality, value, and customer service.”

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Shea Homes opens 3rd Vista Montana community

Shea Homes Arizona has found much success in the Northwest Valley for its luxury home product and recently opened the third installment of its popular community, Vista Montaña, a gated community located south of Happy Valley Road at 77th Ave. in Peoria.

Vista Montaña III is an expansion of the Vista Montaña II community, which opened in March of 2014 and is near selling out. Vista Montaña III has 38, with average lot sizes of 3/4 acre plus with detached RV and non-RV garages, basement options, guest casitas, pool cabanas and more. There are six floor plans, ranging between 3,091 to over 4,869 square feet and prices start from the $514,990’s. The homes are built using the new Energy Star 3.0 rating, carry the Environments for Living designation and have solar options available. Included features are spacious bedrooms, various flexible spaces for a “custom” feel, large kitchens with expansive islands and oversized 3-car attached garages.

The new models feature enhanced kitchen and master bathrooms from the original Vista Montaña community and are representative of what homebuyers in the market are looking for.  All floorplans now come with an optimized kitchen that includes self-close dovetailed drawers and pullouts, upgraded appliances, a built in spice rack and Lazy Susan. The master bathrooms have been upgraded with the addition of a mega shower, which increases resale value. Buyers also now have the option of multiple detached garage options with extras that can be customized into a dorm room, guest casita, hobby space or garage workshop with bathroom, or storage loft.

“In light of how popular our Vista Montaña communities have been; it only made sense to add a third community of these luxury homes,” said Shea Homes Arizona Vice President of Sales and Marketing Ken Peterson. “The continued interest in housing in the Northwest Valley is really exciting for us at Shea Homes. We hope to continue building more and more communities there.”

For more information about Vista Montaña III or other Shea Homes’ communities across the Valley, call 1-866-696-7432 or visit www.sheahomes.com/newhomes/phoenix.

Shea Homes to open Ahwatukee luxury condos

Shea Homes Arizona just closed escrow on 69 condominium units in WestStone’s Vantage Condominium community on the northwest corner of 5th Ave. and Chandler Blvd. in Ahwatukee.

Started by WestStone in 2007, only 58 condos were built before being put up for sale. Vantage is one of the last new condominium developments in Ahwatukee and offers unmatched amenities including two swimming pools and spa, a movie theater, fitness center, and clubhouse.

Traditionally a single family home builder, Shea Homes has recently been diversifying its portfolio and this will be the first time the Arizona division of Shea Homes will build condos. Shea is re-engineering the existing plans to reflect the quality it’s known for, including energy efficiency and supreme workmanship, as well as to bring the units up to current construction code standards.

The condos range from 1,432 to 2,067 square feet, offering both two and three bedroom options, with two baths and two-car garages. Model construction will start in the spring and the community is estimated to open in fall of 2015. Pricing is estimated to start in the high 200’s.

“We are always looking for great land opportunities which provide our customers with housing solutions and this community was one of those,” said Ken Peterson, Vice President of Sales and Marketing for Shea Homes Arizona. “With its incredible views, amenities and being so close to great shopping, golfing, food and freeway access, we are really excited to get started.”

Vantage is walking distance from South Mountain Preserve, a 16,000- acre park with more than 58 trails for hiking, biking, and horseback riding.

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Shea breaks ground on Shea3D community in Estrella

Shea Homes Arizona will break ground in mid-September, on its fifth Shea3D community in the West Valley, anticipated to open this December. Inspire at Estrella will be the sixth Shea Homes community opening this year.

Located in Goodyear, Estrella is a 20,000 acre resort-style, master-planned community set against the Sierra Estrella Mountains. Although it’s a short drive from Phoenix, residents have everything they need with Estrella’s extensive amenities, including a championship 18-hole Golf Club of Estrella, 72 acres of lakes for fishing/boating, 20 miles of hiking/biking paths, Starpointe Residence Club and Water Park, nearby shopping, dining, three onsite schools and more.

Inspire at Estrella has 110 home sites sized at 60×115 featuring four popular plans from Shea’s innovative product line called Shea3D. The plans are named Compel, Indulge, Spark and Excite ranging from 2,472-3,351 square feet with 3-4 bedrooms. With four YourPlans and three lifestyle centric spaces, buyers are able to choose between 12 unique layouts at Estrella. Pricing is still being finalized.

Shea3D is an all-new, patent-pending way of building homes that provides homebuyers with a decision they’ve never had before – the opportunity to choose from a variety of interchangeable lifestyle-driven spaces within each floor plan, also known as “YourPlans™”. Shea3DTM allows customers to choose from three unique main living spaces – Outdoor-centric, Entertainment-centric, or Kitchen-centric, empowering the customer to select the one that best fits their lifestyle.

“Our company values match perfectly with the community of Estrella’s values, and that’s all about creating a flourishing environment for families,” said Ken Peterson, Vice President of Sales and Marketing for Shea Homes Arizona. “We couldn’t be more excited to be expanding our West Valley presence. The West Valley is booming in general, and we’re happy to be a part of this growing market.”

These homes are also built for optimum energy efficiency and carry the newly upgraded ENERGY STAR 3.0 rating. They have multiple distinct features from other area builders including the Environments for Living (EFL) designation, which is a two year guarantee that the home heating and cooling won’t exceed a specified energy limit. If the home goes over the guarantee, a refund of the difference is given.

For more information about Inspire at Estrella or Shea Homes’ communities across the Valley, please call 1-866-696-7432 or visit http://www.sheahomes.com/arizona.

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Shea Homes reports steady sales for Q1

Shea Homes saw its sales hold steady through the first quarter of 2013, with its West Valley communities seeing higher than normal sales. Close to two thirds of the sales for Q1 came from Shea’s West Valley communities in Peoria, Buckeye, and Litchfield Park, which is a turn from the boom of its East Valley communities.

“Our overall traffic is up and sales have remained steady from last year, which was a huge recovery over 2011,” said Ken Peterson, VP of Sales and Marketing for Shea Homes. “We have seen hot spots in the West Valley- specifically our luxury homes at Vista Montaña in Peoria, where home prices have averaged $600,000.”

Shea’s two newest product lines, luxury homes and luxury villas, have shown tremendous growth so much so that an additional 23, out of a total of 43 homesites, were opened at Vista Montaña II earlier this year and the luxury villas are being expanded to a new community breaking ground in Verrado later this summer. The new community, called Vallarta at Verrado, will feature 63 homesites with luxury villa floor plans similar to Shea’s Vistancia community; Caletas at Blackstone.

Shea has been active in the East Valley as well, specifically San Tan Valley and Gilbert, where its innovative product SPACES at Evans Ranch has only one inventory home left. Evans Ranch was opened in May 2012 and has sold out ahead of projections. Shea Homes is currently building 9 models at Marbella Vineyards opening late-summer and getting ready to break ground for models at their Bridges communities in Gilbert. With close to 500 lots soon available and showcasing a completely new approach to homebuilding Shea Homes continues to challenge industry standards.

“Our homes at Marbella will be something the Valley has never seen before in homebuilding, it will completely redefine the concept of how the industry has built homes in the past,” said Peterson. “This summer will be an exciting one for us.”

Shea Homes sales up 34% in 2012

Shea Homes successfully closed out 2012 with its highest home sale numbers since 2009. Opening seven new home communities last year, Shea averaged 8 home sales per week compared to the 5 home sales per week in 2010 and 2011.

“Sales are always a good indication of a recovering housing market and we are very optimistic and excited about the trends we are seeing in Arizona,” said Ken Peterson, VP of Sales and Marketing for Shea Homes Arizona. Visitors to communities remained consistent with previous years, which can be tied to more people being eligible to buy again and low resale inventory.

In 2012, Shea Homes adopted cutting edge technologies at its sales offices, including the use of iPads, Apple TV, Apps, online Space Planners, Microsoft’s Kinect motion sensing device allowing visitors to interact with Shea Homes community content along with the launch of a virtual kitchen and bath design tool, currently debuting at Shea’s Lantana at Power Ranch community.

“We are excited about what 2013 holds, we are opening numerous new communities this year including the launch of brand new product lines reflecting the newest innovations in exterior & interior home design,” said Peterson. “It’s going to be a good year for real estate in Phoenix.”

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Shea Homes partners with Sunrun

Shea Homes is proud to announce a partnership with Sunrun, the nation’s largest home solar company, to help homeowners go solar without the high cost and hassle of owning and maintaining a solar system.

Through this partnership, homeowners can opt to have affordable solar preinstalled on their new homes.  The solar is lower in cost than typical solar installations because Sunrun owns, maintains and insures the systems.  Homeowners pay a low amount upfront for the solar power, taking control of their electric bills for 20 years.  Sunrun works with top local installation company American Solar to design and install the systems.

“Offering solar is in alignment with our overall goal to continually build homes that are highly energy efficient for our customers,” said Ken Peterson, VP of Sales and Marketing for Shea Homes. “Having this partnership with Sunrun is an added benefit to provide solar solutions to our customers which will ultimately reduce the monthly investment of operating their homes.”

“Sunrun invented solar service so that homeowners don’t have to choose between the planet and their wallets, and now it’s becoming a standard option for new homes,” said Sunrun Co-CEO Lynn Jurich.  “As solar adoption continues to grow, solar will be as common a consideration as countertop finish or flooring material.”

The Sunrun solar power service program will be available at Vista Montaña, Ridgeview and Hideaway at Johnson Ranch, Lantana at Power Ranch and SPACES at Evans Ranch. Homeowners can choose between three different system sizes, and systems will be custom-designed according to the square footage and orientation of the home. Check out a video about the new partnership here.

For specific pricing details, contact Shea Homes at 1-866-696-7432 or visit http://www.sheahomes.com/arizona.

Shea Homes Arizona Sales Increase, Optimistic About Housing Recovery

The jury is still out about the national housing recovery, but Shea Homes Arizona is noticing a pickup in its sales during the first four months of the year. With three new home communities that have opened since January and three more that will be announced soon, Shea Homes Arizona has already outpaced its 2011 YTD sales by 40%.  During the housing slump, Shea averaged 5 home sales per week in 2010 and 2011 and currently is averaging more than 8 home sales per week already this year.

“We are seeing the same amount of visitors to our communities, but more are buying homes,” said Ken Peterson, VP of Sales and Marketing for Shea Homes. “We think a couple things are taking place, first, more people are becoming eligible to get loans again after going through foreclosures or short sales and second, the resale inventory is so low right now that people are getting frustrated by bidding wars.”

The most interesting trend Shea Homes has seen lately has been the final sales in communities that can now be closed out. La Quintana, La Mirada, Painted Trails, Entrada, Copper Hills, Lost Canyon and Cabrillo Canyon have all just recently closed over the past few months. Escala at Seville and Foothills at Layton Lakes only have one or two remaining model homes or spec homes, bringing the total Shea Homes communities to 12. The SPACES product that opened in early 2010 has only two lots left, in addition to its models, and a second SPACES at Evans Ranch community will be opening very soon.

“Sales are always a good indication of a recovering housing market, but we also added two new product lines this year- duplexes and triplexes and also acre lot luxury homes, which helps us bring in new buyers that we might have missed before,” said Peterson. “We are pretty optimistic for now and happy about the trends we are seeing in Arizona.”

For more information on Shea Homes, visit Shea Homes’ website at sheahomes.com.