Tag Archives: ken peterson

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Shea breaks ground on Shea3D community in Estrella

Shea Homes Arizona will break ground in mid-September, on its fifth Shea3D community in the West Valley, anticipated to open this December. Inspire at Estrella will be the sixth Shea Homes community opening this year.

Located in Goodyear, Estrella is a 20,000 acre resort-style, master-planned community set against the Sierra Estrella Mountains. Although it’s a short drive from Phoenix, residents have everything they need with Estrella’s extensive amenities, including a championship 18-hole Golf Club of Estrella, 72 acres of lakes for fishing/boating, 20 miles of hiking/biking paths, Starpointe Residence Club and Water Park, nearby shopping, dining, three onsite schools and more.

Inspire at Estrella has 110 home sites sized at 60×115 featuring four popular plans from Shea’s innovative product line called Shea3D. The plans are named Compel, Indulge, Spark and Excite ranging from 2,472-3,351 square feet with 3-4 bedrooms. With four YourPlans and three lifestyle centric spaces, buyers are able to choose between 12 unique layouts at Estrella. Pricing is still being finalized.

Shea3D is an all-new, patent-pending way of building homes that provides homebuyers with a decision they’ve never had before – the opportunity to choose from a variety of interchangeable lifestyle-driven spaces within each floor plan, also known as “YourPlans™”. Shea3DTM allows customers to choose from three unique main living spaces – Outdoor-centric, Entertainment-centric, or Kitchen-centric, empowering the customer to select the one that best fits their lifestyle.

“Our company values match perfectly with the community of Estrella’s values, and that’s all about creating a flourishing environment for families,” said Ken Peterson, Vice President of Sales and Marketing for Shea Homes Arizona. “We couldn’t be more excited to be expanding our West Valley presence. The West Valley is booming in general, and we’re happy to be a part of this growing market.”

These homes are also built for optimum energy efficiency and carry the newly upgraded ENERGY STAR 3.0 rating. They have multiple distinct features from other area builders including the Environments for Living (EFL) designation, which is a two year guarantee that the home heating and cooling won’t exceed a specified energy limit. If the home goes over the guarantee, a refund of the difference is given.

For more information about Inspire at Estrella or Shea Homes’ communities across the Valley, please call 1-866-696-7432 or visit http://www.sheahomes.com/arizona.

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Shea Homes reports steady sales for Q1

Shea Homes saw its sales hold steady through the first quarter of 2013, with its West Valley communities seeing higher than normal sales. Close to two thirds of the sales for Q1 came from Shea’s West Valley communities in Peoria, Buckeye, and Litchfield Park, which is a turn from the boom of its East Valley communities.

“Our overall traffic is up and sales have remained steady from last year, which was a huge recovery over 2011,” said Ken Peterson, VP of Sales and Marketing for Shea Homes. “We have seen hot spots in the West Valley- specifically our luxury homes at Vista Montaña in Peoria, where home prices have averaged $600,000.”

Shea’s two newest product lines, luxury homes and luxury villas, have shown tremendous growth so much so that an additional 23, out of a total of 43 homesites, were opened at Vista Montaña II earlier this year and the luxury villas are being expanded to a new community breaking ground in Verrado later this summer. The new community, called Vallarta at Verrado, will feature 63 homesites with luxury villa floor plans similar to Shea’s Vistancia community; Caletas at Blackstone.

Shea has been active in the East Valley as well, specifically San Tan Valley and Gilbert, where its innovative product SPACES at Evans Ranch has only one inventory home left. Evans Ranch was opened in May 2012 and has sold out ahead of projections. Shea Homes is currently building 9 models at Marbella Vineyards opening late-summer and getting ready to break ground for models at their Bridges communities in Gilbert. With close to 500 lots soon available and showcasing a completely new approach to homebuilding Shea Homes continues to challenge industry standards.

“Our homes at Marbella will be something the Valley has never seen before in homebuilding, it will completely redefine the concept of how the industry has built homes in the past,” said Peterson. “This summer will be an exciting one for us.”

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Shea Homes sales up 34% in 2012

Shea Homes successfully closed out 2012 with its highest home sale numbers since 2009. Opening seven new home communities last year, Shea averaged 8 home sales per week compared to the 5 home sales per week in 2010 and 2011.

“Sales are always a good indication of a recovering housing market and we are very optimistic and excited about the trends we are seeing in Arizona,” said Ken Peterson, VP of Sales and Marketing for Shea Homes Arizona. Visitors to communities remained consistent with previous years, which can be tied to more people being eligible to buy again and low resale inventory.

In 2012, Shea Homes adopted cutting edge technologies at its sales offices, including the use of iPads, Apple TV, Apps, online Space Planners, Microsoft’s Kinect motion sensing device allowing visitors to interact with Shea Homes community content along with the launch of a virtual kitchen and bath design tool, currently debuting at Shea’s Lantana at Power Ranch community.

“We are excited about what 2013 holds, we are opening numerous new communities this year including the launch of brand new product lines reflecting the newest innovations in exterior & interior home design,” said Peterson. “It’s going to be a good year for real estate in Phoenix.”

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Shea Homes partners with Sunrun

Shea Homes is proud to announce a partnership with Sunrun, the nation’s largest home solar company, to help homeowners go solar without the high cost and hassle of owning and maintaining a solar system.

Through this partnership, homeowners can opt to have affordable solar preinstalled on their new homes.  The solar is lower in cost than typical solar installations because Sunrun owns, maintains and insures the systems.  Homeowners pay a low amount upfront for the solar power, taking control of their electric bills for 20 years.  Sunrun works with top local installation company American Solar to design and install the systems.

“Offering solar is in alignment with our overall goal to continually build homes that are highly energy efficient for our customers,” said Ken Peterson, VP of Sales and Marketing for Shea Homes. “Having this partnership with Sunrun is an added benefit to provide solar solutions to our customers which will ultimately reduce the monthly investment of operating their homes.”

“Sunrun invented solar service so that homeowners don’t have to choose between the planet and their wallets, and now it’s becoming a standard option for new homes,” said Sunrun Co-CEO Lynn Jurich.  “As solar adoption continues to grow, solar will be as common a consideration as countertop finish or flooring material.”

The Sunrun solar power service program will be available at Vista Montaña, Ridgeview and Hideaway at Johnson Ranch, Lantana at Power Ranch and SPACES at Evans Ranch. Homeowners can choose between three different system sizes, and systems will be custom-designed according to the square footage and orientation of the home. Check out a video about the new partnership here.

For specific pricing details, contact Shea Homes at 1-866-696-7432 or visit http://www.sheahomes.com/arizona.

Shea Homes Arizona Sales Increase, Optimistic About Housing Recovery

The jury is still out about the national housing recovery, but Shea Homes Arizona is noticing a pickup in its sales during the first four months of the year. With three new home communities that have opened since January and three more that will be announced soon, Shea Homes Arizona has already outpaced its 2011 YTD sales by 40%.  During the housing slump, Shea averaged 5 home sales per week in 2010 and 2011 and currently is averaging more than 8 home sales per week already this year.

“We are seeing the same amount of visitors to our communities, but more are buying homes,” said Ken Peterson, VP of Sales and Marketing for Shea Homes. “We think a couple things are taking place, first, more people are becoming eligible to get loans again after going through foreclosures or short sales and second, the resale inventory is so low right now that people are getting frustrated by bidding wars.”

The most interesting trend Shea Homes has seen lately has been the final sales in communities that can now be closed out. La Quintana, La Mirada, Painted Trails, Entrada, Copper Hills, Lost Canyon and Cabrillo Canyon have all just recently closed over the past few months. Escala at Seville and Foothills at Layton Lakes only have one or two remaining model homes or spec homes, bringing the total Shea Homes communities to 12. The SPACES product that opened in early 2010 has only two lots left, in addition to its models, and a second SPACES at Evans Ranch community will be opening very soon.

“Sales are always a good indication of a recovering housing market, but we also added two new product lines this year- duplexes and triplexes and also acre lot luxury homes, which helps us bring in new buyers that we might have missed before,” said Peterson. “We are pretty optimistic for now and happy about the trends we are seeing in Arizona.”

For more information on Shea Homes, visit Shea Homes’ website at sheahomes.com.