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kindle

How to Use Kindle to Generate Free Business Leads

Imagine Amazon sending you business leads regularly and even paying you to do so. Why would they do it?

“Amazon is desperate for reading material and you can publish your content for free as Kindle books,” says V. Michael Santoro, a managing partner with John S. Rizzo of Globe On-Demand, an internet technology company. The two are also the co-authors of, “Niche Dominance: Creating Order out of your Digital Marketing Chaos,” (www.NicheDominance.com).

“The twist is to use them as a generation system for sales leads.”

The audience is huge – Kindle is no longer just for people who purchase Kindle tablets. Amazon has also written Kindle Reader applications for every major smartphone, tablet, and computer including the Android phone or tablet, iPad, iPhone, Mac, Windows 8 PC or tablet, BlackBerry, and Windows Phone 7, Santoro says.

“Most businesses hesitate to use Kindle to generate sales leads because they think they need to write an actual book,” says Rizzo, “But that’s not true. You can write and publish short reports — as long as the content is original, of high quality and does not violate its Terms of Service (TOS), Amazon will publish your material.”

The key is to include a compelling free offer with a strong call to action and a link to a lead capture page – the page on your website where people can sign up for more information, special offers, your newsletter, etc.

And Amazon will even help market your book – for free!

When a new Kindle book is approved and published, Amazon will:

• Feature it in their new releases section.

• Email their customer base announcing it to those who have previously purchased a Kindle book in that genre.

• Offer the Kindle KDP Select Program for ongoing free promotion.

• Allow customers to highlight, make notes, and share your book’s content via Twitter and other social networks.

“By enrolling in the free Kindle KDP Select Program, you give Amazon exclusivity on a renewable 90-day basis,” Santoro says. “This program allows their readers to borrow your book from the Kindle Owners’ Lending Library, and when they do, Amazon pays you a royalty, as well as for book sales. However, the real benefit is that Amazon provides five days per quarter to give your book away for free.”

Why give your Kindle book away for free?

“Because, as a lead generation system, you want as many individuals as possible to download your Kindle book and visit your lead capture page, Santoro explains. Additionally, Amazon views each book download as a vote and rewards your book with higher page ranking. The more downloads, the better the chance of an Amazon Page 1 placement.

To create your Kindle report:

• Use Amazon to determine what current Kindle books or paperbacks are published about your topic.

• Decide what information will be helpful to your potential customers. Make sure it is original and offers value. Avoid information that is easily found on the Internet.

• Create your report in Microsoft Word and include images if appropriate.

• Include your call to action – a message that prompts readers to visit your website — and link to your website’s lead capture page.

• Create a cover graphic.

Publishing on Kindle is fairly simple:

• Go to http://kdp.amazon.com and sign up for a free Kindle account.

• Watch the “How To” Kindle publishing video.

• Fill out the Amazon Author Page to track your statistics.

• Reference the book on your website and link to your Amazon book page.

• Announce it on your Facebook, LinkedIn, Google+ and Twitter accounts.

“The goal is not to sell books, but rather to generate leads from Amazon’s huge customer base,” Rizzo says. An additional benefit is that you will differentiate yourself from the competition by being a published author. If your content is excellent and helpful, you will also build trust which will help to increase sales from these new leads.

Apple

Apple’s iPad Mini priced at $329

Apple Inc. is refusing to compete on price with its rivals in the tablet market — it’s pricing its new, smaller iPad well above the competition.

On Tuesday, the company revealed the iPad Mini, with a screen that’s about two-thirds the size of the full-size model, and said it will cost $329 and up.

Apple starts taking orders for the new model on Friday Oct. 26, said marketing chief Phil Schiller at an event in San Jose, Calif. Wi-Fi-only models on Nov. 2. Later, the company will add models capable of accessing “LTE” wireless data networks.

The price fits into the Apple product lineup between the iPad 2 at $399 and the latest version of the iPod touch at $299. But company watchers had been expecting Apple to price the iPad Mini at $250 to $300 to counter the threat of less expensive tablets like Amazon.com Inc.’s Kindle Fire, which starts at $159. Barnes & Noble Inc.’s Nook HD and Google Inc.’s Nexus 7 both start at $199.

Apple shares fell $14.83, or 2.3 percent, to $619.20 when the price was announced. Shares of Barnes & Noble Inc. jumped 91 cents, or 6.3 percent, to $15.35.

Shares of Amazon.com Inc. were down 12 cents, or less than 0.1 percent, at $233.66 while the rest of the stock market was in retreat.

Provided By Flickr

Five Monopolies, Methods of Communication Losing Their Hold

1.

Landlines

According to CITA, an International Wireless nonprofit organization, 91% of Americans carry a cell phone as of 2009, and those numbers have continued to expand.  Now more than ever, with the growing popularity of the iPhone and Droid, cell phones have become both a necessity and an addiction.

In past decades, landlines were an essential part of the home, but with cell phone giants like Apple, wireless communication is quickly eliminating the need for both a home phone and cell.  Now, phones do much more than dial, and let’s be honest — landlines don’t have Angry Birds or Restaurant Finder Apps.

Landline Phones No More

2.

“Snail” Mail vs. Email

Once a monopoly on long-distance communication, mailing letters to friends or loved ones has been virtually phased out of everyday conversation and proven to be the least efficient means of interaction.  What was once a necessity for love notes, bank statements, and college acceptance letters, “snail” mail is quickly becoming replaced with the popularity of social media platforms and widespread use of email.

Since cell phone’s and the internet explosion in the early 1990’s, this generation’s lack of composition skills have been harshly scrutinized.  In 2009, The United States Postal Service stated that 177 billion pieces of mail were delivered in the US, compared to 14.4 trillion by email.  Now, young people rely heavily on a keyboard, 140 characters and auto-correct spelling.

"Snail" Mail Replaced by Email

3.

Newspapers

Electronic tablets, such as Apple’s iPad, Samsung’s Galaxy Pad, Amazon’s Kindle or the BlackBerry Playbook, have been 2010’s newest toy.  According to the Washington Post, “average daily circulation of all U.S. newspapers has been in decline since 1987″ and “has hit its lowest level in seven decades.”

Newspapers have been undoubtedly hit hard — as major stations are reporting record losses, cuts and even closures across the country.  Despite the change in the medium which news is delivered, there will always be a desire and need for the public to be informed and educated on current events.  It’s just that now news is viewed on a 9 x 5 LED screen — not paper.

Physical Newspapers Moving Online

4.

Video Rental Stores

Some of my fondest childhood memories include “Power Rangers:  The Movie” and the newest Nintendo 64 game — both of which were rented from the local Blockbuster.  Video rental stores, like Blockbuster, have been slowly declining in business over the past 6 years as online sites such as Netflix and RedBox have stolen much of the business which these stores once had.

Having closed over 600 stores in just the past three years and reported record losses in the hundreds of millions, it’s no wonder Blockbuster is struggling to stay afloat.  According to an article by MSNBC.com, “Blockbuster Inc. may close as many as 960 stores by the end of next year,” primarily in response to appeal and ease of online streaming — in a society glued to their computer screens.

Video Rentals Like Blockbuster Replaced by Nexflix, Flickr, Scott Clark

5.

In-Person Classrooms

As a current student at ASU, I recognize that most classes still meet in a physical room with a paper syllabus and wooden desks from the Jimmy Carter administration.  However, as technology of educational tools increases, so does the medium with which it is taught.

Arizona State University offered over 700 online classes this spring, which range from Managerial Economics to History of Hip Hop.  It’s not just ASU, but virtually all major universities across the country offer online classes and degrees, and sites like Blackboard allow professors to post assignments and readings for the week online.

Classrooms Moving Online
Holiday gift guide

Holiday Gift Guide: Find High-Tech Stocking Stuffers That Won’t Break The Bank

The iPhone 4 or iPad (or both) might be on everyone’s Christmas list this year, but if you’re in the same boat as so many Americans, they probably aren’t in your budget. Here are some non-Apple stocking stuffers that won’t break the bank.

Flip videoFlip gets blingy

If you haven’t been to Flip Video’s website recently, you really should. You can now customize the Flip Video camera in a hundred different ways. The company offers tons of pattern and design choices, or you can upload your own image. Flip Video also has teamed up with several consumer electronic companies to offer a line of accessories that makes the Flip experience better. Accessories include a wide-angle lens, two different types of enhanced external microphones, waterproof cases, battery chargers and a pocket projector. iGo, an Arizona-based company, also is offering a battery extender that doubles the Flip Video battery life. $150 – $250, www.theflip.com.

Pa-pa-pa-paparazzi

We all wish we were one of those hipsters at the holiday party with the fancy camera around their necks taking impossibly beautiful shots. Sigh. For the rest of us, a really good point-and-shoot is in order. Canon PowerShotThe Canon PowerShot A495 does the trick and delivers high-quality features usually reserved for much more expensive cameras. For less than $100 it also has some creative modes that will get any photographer on your list excited. Some stores had it for as low as $89.

KindleKindle is still king

The iPad is hot, but as far as e-readers go, the Kindle is still killing the competition and the third generation of Kindle does not disappoint. If you know a bookworm, this is the gift to give this year. It now has an improved screen for higher contrast (oy my eyes), faster page turning, built-in 3G, superior battery life, and a slimmer weight and price tag. $139 at www.amazon.com.

 

Find your way and then some

Yes, there are some people who still want a stand-alone GPS unit despite just about every phone on the market now being GPS enabled. I personally didn’t understand this until I checked out the line of Garmin nuvi devices.  GarminThese little guys do so much more than map. The slick and affordable Garmin’s nuvi 295W is a nice package of best-in-class navigation, plus some fun features. I’m talking about a built-in 3 megapixel camera, WiFi that let’s you e-mail, and a super easy user interface. Even your mom could figure this one out and ENJOY using it.  Staring at $100, www.amazon.com.