Kristin Bloomquist Archives

Cramer-Krasselt earns top honors at Addy Awards

C-K’s Executive Vice President and General Manager Kristin Bloomquist.

It was one for the record books last Saturday, as Cramer-Krasselt swept four of the top five honors at the Phoenix Advertising Awards, the industry’s version of the Oscars. Among the wins: C-K’s Executive Vice President and General Manager Kristin Bloomquist was named the 2015 Ad Person of the Year; Ian Barry, the agency’s executive… Read More →

AZ Big Media honors Most Influential Women


They are the best business minds in Arizona. They are innovators, trailblazers and leaders of men. They are Az Business magazine’s Most Influential Women in Arizona Business for 2014, as selected by the editorial team at Az Business magazine and a panel of industry experts. The Most Influential Women were honored Thursday at a reception… Read More →

Leveraging visual storytelling tools can boost business

Kristin Bloomquist is executive vice president and general manager of the Phoenix office of independent marketing and communications agency Cramer-Krasselt.

According to the old adage, a picture is worth 1,000 words. But what about a six-second video? Or an impeccably curated pinboard? A host of new photo and video-sharing platforms—and the evolving universe of digital devices that enable them—are opening up new opportunities for marketers to engage consumers. But like many forms of “new media”… Read More →

Experts: Keep branding simple even in the era of social media

C-K’s Executive Vice President and General Manager Kristin Bloomquist.
by in Featured | Marketing

Got milk? The swoosh stripe. The Aflac duck. Kleenex. Successful branding effectively uses a name, term, design, symbol, or even a musical jingle to distinguish a product or service from those of other sellers. “Brands are sincere, distinct and consistent,” says David Eichler, creative director and founder of David and Sam PR. “Brands are by… Read More →