Tag Archives: Latin America

7 Marketing Tips & Strategies, Entourage Marketing

Barajas joins Cox Hispanic Marketing team

Cox Communications announced Israel Barajas as the new Phoenix Hispanic Marketing Coordinator, which will support Hispanic marketing initiatives across the country for Cox products and services. Israel will be focused on Advertising and event campaigns to promote Cox’s products and services such as El Mix and Super Mix Hispanic video packages, Cox High Speed Internet, and Digital Telephone as well as unique calling plans to Mexico y Latin America.

“We are thrilled to have Israel’s breath of talents on the team,” said Ixchel Del Castillo, Hispanic Marketing Manager for Cox Communications’ Hispanic Marketing Center of Excellence”. “He brings more than nine years of marketing communications and public relations experience to Cox, and his expertise will help us better serve our Hispanic growing customer base throughout the nation”

Previous to joining Cox, Israel served as Marketing Communications Coordinator for Helios Education Foundation, where he developed, coordinated and made recommendations for the development of marketing, communications, advertising plans and strategies for both Arizona and Florida. His experience also includes serving as Marketing & Business Development Coordinator for Maricopa Integrated Health Systems and Multicultural Account Executive for the Advertising and PR firm Cramer-Krasselt.

Israel holds a Master’s in Business Administration, marketing emphasis from Grand Canyon University and Bachelor of Arts in Communication from Arizona State University. He was recognized in 2009 as one of the 40 Hispanic Leaders Under 40 by the Arizona Hispanic Chamber of Commerce. Israel is originally from Ajo, Arizona and resides in Phoenix.

“We are excited to welcome this multi-talented professional to our Cox family,” said Janet West. “It’s leaders like Israel that bring a variety of talents to the team, so that we can provide our customers the best experience while using their Cox services.”