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Scottsdale-based Massage Envy expands leadership team

Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today it has added seven new executives to the company’s leadership team, including Debbie Gonzalez as Massage Envy Spa’s new chief brand officer.

Gonzalez is responsible for leading the development and execution of the Massage Envy Spa brand strategy, in support of the overall business plan and strategic direction of the company. Gonzalez will oversee marketing, brand development, retail, merchandising, and industry relations for the company. Gonzalez brings over two decades of marketing and retail experience with brands, such as PetSmart, Gerber, Herman Miller and the Kellogg Company, to her new role with Massage Envy Spa.

In addition to Gonzalez, Massage Envy Spa has named:

• James Copley as vice president of franchise development
• Aaron Meyers as vice president of operations services
• Peter Rudenberg as vice president of supply chain
• Rachel Austin as vice president of people development ‘
• Sheila Ullery as vice president of retail and merchandising
• Karen Sung as public relations director

James Copley, vice president of franchise development, brings 15 years of real estate and development experience from FedEx Office to Massage Envy Spa. In his new role, Copley is responsible for leading franchisee recruitment efforts on behalf of the brand while specializing in real estate market planning, site selection, lease negotiation, design, construction and project management.

As vice president of operations services, Aaron Meyers will oversee day-to-day operations support for the more than 1,000 Massage Envy Spa clinics across 49 states. His duties also will include formulating policies and strategic planning for future growth, while managing daily operations of personnel, communication strategies and administration. Previously a managing director with FedEx Office, Meyers brings 20 years of experience and a proven record of consistently improving performance and developing teams that are passionate about quality and results.

Peter Rudenberg will lead all supply chain and logistics management for Massage Envy Spa as the new vice president of supply chain. He brings more than three decades of sales, operations and management experience from his time at FedEx Office and will help to drive standardization of processes, procedures and purchasing.

As the vice president of people development, Rachel Austin will lead the development and implementation of all workplace programs at the Massage Envy Spa Franchise Support Center while overseeing national franchise training initiatives and events. She has an extensive background in human resources with 20 years at FedEx Office where she held various roles in domestic and international human resources.

As the vice president of retail and merchandising, Sheila Ullery will lead the development of Massage Envy Spa’s retail strategies and plans, including product assortment, merchandising presentation and strategic partnerships. Ullery brings a strong background in merchandising, launching new brands, building markets, and establishing and growing strategic partnerships. Most recently, she served as executive director of global marketing at Aveda Corporation and also has held senior leadership positions with Disney Consumer Products and Matrix LLC.

Karen Sung, public relations director, will lead external communication and public relations strategy in her role at Massage Envy Spa. She also will be responsible for media relations and furthering the brand’s identity. Sung brings more than 15 years of experience from her time working at top-rated communications agencies, including Allison+Partners and Wagner Edstrom Worldwide, where she led diverse accounts such as Toyota and Microsoft.

“The expansion of our executive team comes on the heels of the rapid growth the company has been experiencing,” said Joe Luongo, chief operating officer for Massage Envy Spa. “We are eager to tap our team’s expertise to keep the momentum going as we continue to grow Massage Envy Spa.”

Advance And Retain Women’s Role In The Financial Field - AZ Business Magazine Nov/Dec 2010

Two Valley Groups Are Working To Advance And Retain Women’s Role In The Financial Field

It wasn’t so long ago that a typical business meeting at a banking or financial institution was dominated by the good ol’ boys network. Well, not anymore. Today, you are likely to see more women among the dark suits at the table.

“I have watched women evolve,” says Deborah Bateman, executive vice president of specialty banking and marketing at National Bank of Arizona, and a founder of the Women’s Financial Group. Bateman boasts a professional background spanning more than 40 years in the banking industry.

“Early in my career, I think we tried to mirror men,” she says. “Over time, women have recognized the skill sets they can bring to business, such as collaboration, connecting, coaching (and) creating value inside Corporate America.”

Women’s roles in the banking and finance sectors are widening, and the proof is in the numbers. In 2009, according to the U.S. Department of Labor, 54 percent of American women were employed in fields related to financial activities. This includes finance and insurance, banking and related activities, securities, commodities, funds, trusts and other financial investments. In Arizona, the percentage of women working in the finance and insurance industry also is significant. U.S. Census data shows there are actually more women than men working in these industries.

Although women have come a long way from their beginnings in these formerly male-dominated sectors, it is an ongoing struggle. According to the U.S. Census Bureau, the disparity in salaries for men and women is significant.

In the Phoenix Metro area, during the third quarter of 2009, women made up 14.4 percent of the 35-44 age work force in finance and insurance (private sector) versus 10.4 percent for men. However, women in these fields average a monthly salary of $4,350, compared to men’s $6,643. For women aged 45 to 54, the salary gap grows even wider. In this age group, men on average earn 64 percent more.

“Women need to be more assertive about asking for money and tooting their own horn,” says Donna Davis, CEO of the Arizona Small Business Association (ASBA) and a member of the Women’s Financial Group. “It’s OK to promote your organization, it’s OK to ask for money and to ask for more.”

However, Emily Amparan, vice president of development at Factors Southwest, says she thinks the numbers don’t reflect the real gains women are making.

“I always hold those figures suspect, as I rarely encounter hindrances to make money and achieve success in the financial field,” she says. “I think if you believe it to be so, it probably is … however, the most successful women in the finance industry don’t pay any mind to talk of obstacles, as they forge ahead to make their own path.”

Helping women make their own paths in the financial sector is the mission of a number of organizations emerging all over the Valley. For example, Bateman founded an internal mentorship program at National Bank of Arizona in 2009, that quickly expanded to outside industries and individuals. Later renamed the Women’s Financial Group, the organization’s focus is to bring together women of all professional backgrounds to promote financial planning, mentoring, business services and networking.

Bateman says she hopes the Women’s Financial Group can serve as a catalyst for women to succeed and attain higher positions in banking and finance without compromising their identities.

“For years and years, we would dress in tailored blue suits and wear ties,” Bateman recalls. “Women can be women in the business world. It brings enormous value to business, to their organizations and to the community.”

In addition, Davis says the group can help “women become more savvy financial business people.”

At a recent Women’s Financial Group event, women of diverse backgrounds, both personal and professional, filled the room. Some women were just beginning their careers and some were veterans with decades of experience. But all were there with a mission: to pave the way for future success in their respective financial careers.

Another group aimed at women in the financial sector is Women in Banking, the local chapter of the national Risk Management Association. Founded in 2006, its first meeting took place at a Chevy’s restaurant with 14 business women in attendance. Today, the group includes 50 to 80 bankers, consultants, marketers and business owners from around the Valley. And despite its name, the committee encourages men to join and attend its events.

“There is definitely a need for a professional organization that brings business and banking together for positive networking,” says Amparan, who is a member of the organization’s leadership team.

Along with helping women plot their careers in financing, Women in Banking is a strong supporter of Fresh Start Women’s Foundation, a nonprofit organization dedicated to helping women in areas such as career change, personal growth, family relationships and more. The group collects clothes for donation and works to raise money to sponsor Fresh Start’s annual golf tournament and fashion show.

That type of commitment to all women in the community is just one example of the impact women professionals in finance are making.

“Women in business are tremendous bridge builders and relationship makers,” Amparan says. “Banking and finance has become more of a warm, open environment to the credit of professional women across the state and country. People are starting to take notice of the successful way women are starting to do business and build relationships.”

Arizona Business Magazine Nov/Dec 2010

Two men walking down stairs, out of focus, black and white

Human Resources: New Program Will Reward Companies On Their Core Values

“Successful companies work closely with their management teams and employees … ”

As the economy begins to rebound, companies are looking at how they can maintain a competitive advantage. They want to make sure they can hang onto the best and brightest employees once hiring starts ramping up again. Many successful companies will rely on their strong employment brand — their corporate culture and values system — to help keep employees engaged in good times and bad. Is your company prepared?

In January, the business consulting firm BestCompaniesAZ and Arizona Business Magazine launched a new award program called Arizona’s Most Admired Companies. Unlike other award programs that reward based on growth or revenue metrics, Most Admired Companies will showcase businesses that demonstrate core values. The program will honor Arizona-based companies across the state based on employee, customer and community opinions. Public, private, government and nonprofit organizations with 50 or more employees are eligible to participate. Winners will be announced at an awards reception this fall, with their profiles published in Arizona Business and online at www.BestCompaniesAZ.com.

In selecting Arizona’s Most Admired Companies, four critical areas will be evaluated:

Workplace culture:

Successful companies work closely with their management teams and employees to establish a clear set of corporate values and a shared vision. By doing so, they create a positive corporate culture that drives the company’s direction.

Leadership excellence:

The quality of a leadership team can make or break a company. Dynamic leaders will embrace, support and promote desired corporate values, vision and culture. They also will connect effectively with their employees to ensure that all members of the team are properly trained, motivated and empowered to carry out their jobs. Research has established the positive effect a strong leadership team has on increased productivity, higher rates of employee satisfaction and better overall financial performance.

Corporate and social responsibility:

Many companies are actively involved in the community and help give back in both time and money. Getting involved with charitable organizations is a great way to share a company’s success and introduce a company to the community as one that truly cares.

Customer service:

It all starts with how a company treats its employees, and this carries through to what customers think about an organization. The Most Admired Companies program will look at what customers are saying about a company’s employees and service levels.

Here are some ways to learn more about and become involved with Arizona’s Most Admired Companies program:
  • Self nominate your company or a company you most admire.
  • Discuss with your employees why you are participating in this state program and involve them in the application process.
  • Celebrate your success by providing employees with feedback when the results come in. Whether you land on the list or not, you will capture essential information that warrants celebrating. Just by participating in this program, you are making a statement to your employees that you care and are committed to creating a most admired company and culture.

The marketing and branding of your company is not a start-and-stop process. Granted, tough times create tighter budgets, but that’s when successful companies find unique opportunities to keep the momentum going — such as being recognized as one of Arizona’s Most Admired Companies. Use this time to think and plan strategically. The best companies will weather the storm and continue to promote their employees, company and product brands, keeping them top of mind and ahead of the competition. When the economy turns around, you’ll be well positioned to attract the best and brightest customers and employees.