Tag Archives: LPGA

golf

Discount LPGA tix benefit local hospitals

The LPGA Founders Cup has teamed up with Scottsdale Healthcare to donate 100 percent of proceeds to charity from Good Any Day Tickets and Weekly Badges purchased through ScottsdaleHealthcareTickets.org for the LPGA Founder’s Cup, March 18-23 at Wildfire Golf Club at the JW Marriott Desert Ridge Resort and Spa.

The charity ticket program offers a 25% discount on the Good Any Day Tickets  and Weekly Badges. To find the discounted tickets, visit ScottsdaleHealthcareTickets.org and scroll down to General Ticket options, and select either Any Day Grounds (SHC) of Weekly Badge (SHC).

Proceeds from tickets purchased through ScottsdaleHealthcareTickets.org will benefit patient care in the nonprofit Scottsdale Healthcare hospitals serving the Northeast Phoenix and Scottsdale communities. Nearby Scottsdale Healthcare Thompson Peak Hospital is minutes from the tournament site and Scottsdale Healthcare will provide first aid service during the LPGA Founders Cup.

Saturday, March 22 is Scottsdale Healthcare Day at the Founders Cup. Medical professionals from Scottsdale Healthcare will offer free skin cancer and heart health checks for spectators entering the grounds.

“Watch the best women golfers in the world compete at the LPGA Founders Cup at the Wildfire Golf Club at Desert Ridge. All proceeds from this tournament will go to charity,” said LPGA Founders Cup defending champion Stacy Lewis. In 2013, Lewis overcame a three-stroke deficit to win the tournament.

Proceeds from the LPGA Founders Cup benefit the Scottsdale Healthcare Foundation, LPGA Foundation and LPGA-USGA Girls Golf.

Scottsdale Healthcare is a founding partner of the LPGA Founders Cup, and the exclusive outlet for discounted online advance sale tickets, now available at ScottsdaleHealthcareTickets.org.

Marketing action plan

Enterprise Offers Free Course for Business Leaders

Enterprise University, an educational program offered by Enterprise Bank & Trust, will continue its Spring 2013 courses with an April 24 class on “Creating a Marketing Strategy to Build Brands and Drive Results.” The morning workshop includes a continental breakfast and will focus on strategic, smart and innovative techniques that not only build brands but produce impressive results and generate a ROI.

This session will cover the best marketing practices online and offline for the following:
* Research and brand positioning
* Creative services
* Media planning/buying
* Web design and interactive marketing
* Public relations and special events

The instructors are David Nobs, Director of Business Development and Ben Smith, Director of Account Development at The Lavidge Company, a Phoenix-based advertising, public relationsand interactive marketing agency.

Enterprise University provides free educational seminars on a variety of relevant topics for business owners and their leadership taught by experts in a variety of fields including advertising, marketing, business continuity, financial planning and more.

WHAT: Course for business leaders on “Creating a Marketing Strategy to Build Brands and Drive Results”

WHERE: Phoenix Country Club, 2901 N. 7th St. Phoenix, Ariz. 85014

WHEN: Wednesday, April 24, 2013, 8:30 – 11:30 a.m.

COST: Free to business owners and leaders. Registration is required.

RSVP: Visit www.enterprisebank.com/eu to register

David Nobs has more than 25 years of experience in marketing, advertising and public relations. He’s directed high-profile campaigns for clients ranging from Bank of America and Microsoft to NASCAR, the NFL, NHL, LPGA and PGA of America.

Ben Smith has been on the leading edge of Arizona business and technology since 1985. Ben developed his expertise in project, design and long-range planning during his work in the public and private sectors, including serving as Director of Operations for a multi-million-dollar consulting firm where he managed engineering, programming and R&D teams nationwide.

Enterprise University will continue through May, with courses during the month of April focusing on marketing strategy and sales management.

DAPHENE'S HEAD COVERS

Spirit of Enterprise winner: Daphne’s Headcovers

Daphne’s Headcovers earned the The Spirit of Enterprise Overcoming Adversity Award this year at the W. P. Carey School of Business at Arizona State University’s prestigious Spirit of Enterprise Awards.

When Jane Spicer was 10 years old she told her mother that she wanted a sailboat. Her mother told her she had to earn the money for it. Jane did: she sewed a bagful of stuffed toys to sell to friends and neighbors. At the Park & Swap she made $200, and has been hooked on entrepreneurship ever since.

“When I was 16, a customer suggested that I make animal golf club covers. It was really hard to break into that market, but my mom, Daphne, told me: Be tenacious.” Jane taught herself how to get past the attendants and assistants at golf resorts to get to the buyers. It worked: sales grew 400 percent in one quarter, her animal headcovers becoming the best selling item in golf after Tiger Woods started using one.

Not that it was always easy: When the recession hit in early 2008, Jane said that she was paralyzed with fear. “I stopped taking a salary. I sold everything at home that wasn’t nailed down. But I never missed payroll and I didn’t lay off a single key employee. By 2011 we were profitable again.”

Jane and her company do a lot to give back to the community that, as Jane put it, built Daphne’s Headcovers. The company sells a special Weimaraner headcover and donates a portion of the proceeds to Gabriel’s Angels, which provides pet therapy to abused and at-risk kids. They also partner with charities globally to help make a difference and now Jane allows budding entrepreneurs to use her facility and equipment.

Through all of the ups and downs, Jane has lived out the directive her mother gave her, to be tenacious, and Daphne’s core value as well: to do good while doing well.

Name of business: Daphne’s Headcovers

Nature of business: Manufacturer of animal/novelty golf club covers

Address: 337 W. Melinda Lane Phoenix, Arizona 85027

Web: DaphnesHeadcovers.com

Founded: 1978

Number of employees: 19