Tag Archives: Mac

ElementAtKierland, WEB

SheKnows leases 20KSF at Element at Kierland

CBRE has completed a 20,000-square-foot office lease at Element at Kierland located at 14614 N. Kierland Blvd. in Scottsdale, Ariz.

Luke Walker, Dave Carder and Eric Schultz with CBRE’s Phoenix office represented the landlord, Montana Avenue Capital Partners, LLC (MAC) of Santa Monica, Calif. The tenant, Scottsdale-based SheKnows, was represented by Clint Hardison with Keyser.

MAC has made significant investments to the property over the past several months with $1.3 million invested in upgrading the common areas and enclosing the breezeway, creating a new common lobby area at the main building entrance. The way office tenants are utilizing space is changing, and property owners like MAC recognize that,” said CBRE’s Walker. “The activity we’ve seen so far and the lease with SheKnows have reinforced the fact that Element at Kierland, and the type of space offered therein, will meet the demand for creative, modern, flexible workspace and offer the “lifestyle” type of work environments users want.”

The space at Element at Kierland will serve as SheKnows’ corporate headquarters. The Scottsdale-based women’s lifestyle media platform currently operates out of 16101 N 82nd Street. The move to Element at Kierland will offer the company a premier office suite with a mix of private meeting rooms and open-concept work space. The 20,000-square-foot space will also feature a custom studio space for the website’s many popular video series and test kitchen for a variety of cooking-related features.

Previously known as Kierland Fairways, MAC purchased Element at Kierland in February 2014 with the intent of bringing new life to the ±55,268-square-foot office building. The property, which is currently being renovated with plans to launch in November, offers high-end creative office space designed by Davis Architects with cutting edge architectural elements including polished concrete floors, LED lighting, and exposed ceilings and beams. The property will offer users spaces with a mix of open work environments and private offices, outdoor collaborative spaces and spectacular views of Kierland Golf Course. Located in the heart of Kierland and Scottsdale Airpark submarkets, the property also benefits from proximity to numerous amenities, including some of Scottsdale’s finest resorts, restaurants, golf courses, and shopping.



How to Use Kindle to Generate Free Business Leads

Imagine Amazon sending you business leads regularly and even paying you to do so. Why would they do it?

“Amazon is desperate for reading material and you can publish your content for free as Kindle books,” says V. Michael Santoro, a managing partner with John S. Rizzo of Globe On-Demand, an internet technology company. The two are also the co-authors of, “Niche Dominance: Creating Order out of your Digital Marketing Chaos,” (www.NicheDominance.com).

“The twist is to use them as a generation system for sales leads.”

The audience is huge – Kindle is no longer just for people who purchase Kindle tablets. Amazon has also written Kindle Reader applications for every major smartphone, tablet, and computer including the Android phone or tablet, iPad, iPhone, Mac, Windows 8 PC or tablet, BlackBerry, and Windows Phone 7, Santoro says.

“Most businesses hesitate to use Kindle to generate sales leads because they think they need to write an actual book,” says Rizzo, “But that’s not true. You can write and publish short reports — as long as the content is original, of high quality and does not violate its Terms of Service (TOS), Amazon will publish your material.”

The key is to include a compelling free offer with a strong call to action and a link to a lead capture page – the page on your website where people can sign up for more information, special offers, your newsletter, etc.

And Amazon will even help market your book – for free!

When a new Kindle book is approved and published, Amazon will:

• Feature it in their new releases section.

• Email their customer base announcing it to those who have previously purchased a Kindle book in that genre.

• Offer the Kindle KDP Select Program for ongoing free promotion.

• Allow customers to highlight, make notes, and share your book’s content via Twitter and other social networks.

“By enrolling in the free Kindle KDP Select Program, you give Amazon exclusivity on a renewable 90-day basis,” Santoro says. “This program allows their readers to borrow your book from the Kindle Owners’ Lending Library, and when they do, Amazon pays you a royalty, as well as for book sales. However, the real benefit is that Amazon provides five days per quarter to give your book away for free.”

Why give your Kindle book away for free?

“Because, as a lead generation system, you want as many individuals as possible to download your Kindle book and visit your lead capture page, Santoro explains. Additionally, Amazon views each book download as a vote and rewards your book with higher page ranking. The more downloads, the better the chance of an Amazon Page 1 placement.

To create your Kindle report:

• Use Amazon to determine what current Kindle books or paperbacks are published about your topic.

• Decide what information will be helpful to your potential customers. Make sure it is original and offers value. Avoid information that is easily found on the Internet.

• Create your report in Microsoft Word and include images if appropriate.

• Include your call to action – a message that prompts readers to visit your website — and link to your website’s lead capture page.

• Create a cover graphic.

Publishing on Kindle is fairly simple:

• Go to http://kdp.amazon.com and sign up for a free Kindle account.

• Watch the “How To” Kindle publishing video.

• Fill out the Amazon Author Page to track your statistics.

• Reference the book on your website and link to your Amazon book page.

• Announce it on your Facebook, LinkedIn, Google+ and Twitter accounts.

“The goal is not to sell books, but rather to generate leads from Amazon’s huge customer base,” Rizzo says. An additional benefit is that you will differentiate yourself from the competition by being a published author. If your content is excellent and helpful, you will also build trust which will help to increase sales from these new leads.

Summer cosmetics

Essential Summer Cosmetics To Protect Your Skin

Summer is approaching, and the sun is beating down: Essential summer cosmetics to protect your skin

A woman’s biggest challenge during the summer? Getting an even tan and protecting her skin. Although tanning oil is found virtually everywhere, a good skin cream with SPF included is a little trickier to find.

Here is a list of summer cosmetics that offer the best facial skin protection while allowing you to absorb the Scottsdale sun this summer:


Summer cosmeticsKate Somerville, SPF 55 Serum Sunscreen

Oil-free UV protection that includes all but white residue, greasiness and stickiness. Used daily for all skin types.

Price: $45.00 (2 oz. bottle)
Where to buy: nordstrom.com

Sugar Rosé Tinted Lip Treatment by Fresh

For lips that need refreshing, this rose-tinted lip cream is meant for moisturizing and hydrating dry lips with SPF 15.

Price: $22.50 (.15 oz. bottle)
Where to buy: barneys.com

summer cosmeticsSun Shield Sun & Sport Leave-in Conditioner by Ouidad

Meant to create an incredible good-hair day, this conditioner has UV filters and protects hair from damage caused by sun, wind, salt and chlorine.

Price: $20.00 (8.5 oz. bottle)
Where to buy: ouidad.com

summer cosmeticsYoghurt Cooling Gel by Korres

If you’ve already been exposed to the sun, this cooling gel soothes and provides long-lasting freshness to the face and body. Perfect for the skin if its been stung by the blaring sun.

Price: $23.50
Where to buy: ulta.com

summer cosmeticsOil-free Daily Hydration SPF 15 by Boscia

For a basic cream that doesn’t grease up the skin, Boscia’s Hydration moisturizer minimizes pores and provides sun protection. Boscia is essential for a daily, outside workout or simply running errands with potential sun exposure.

Price: $36.00
Where to buy: ulta.com

summer cosmeticsBIENFAIT UV SPF 50+, Super Fluid Facial Sunscreen by Lancôme

Safe for all skin types, this unique formula retains SPF after 40 minutes of water activity. Bienfait is also useful to prevent premature skin aging.

Price: $35.00 (1.7 oz. bottle)
Where to buy: lancome-usa.com

summer cosmeticsPrep + Prime Face Protect, SPF 50 by MAC

Suitable for all skin types, MAC primer can be applied under makeup to prevent sun damage. MAC allows the best of both worlds at the beach — protected and dolled up.

Price: $30.00 (1 oz. bottle)
Where to buy: maccosmetics.com


Did we leave anything off the list?
Tell us your must-have summer cosmetics this season!