Tag Archives: Mark Grenoble

Enchantment Resort

Enchantment Resort Completes Final Phase Of $25M Renovation

Enchantment Resort in Sedona has completed the third and final phase of a $25M property-wide renovation with enhancements to heighten the resort’s sense of place amid the red rocks of Boynton Canyon.

Enchantment Resort PoolClosely following the completion of an $11M refurbishment of all 218 guestrooms and a $4M expansion of the resort’s onsite Meeting Village, Enchantment Resort now boasts a completely transformed Clubhouse with new and redesigned restaurants; a larger pool area with 360-degree views of the canyon; new retail boutique and outdoor spaces.

General contractor for the project was Enchantment Resort (meeting space and rooms) and Schaller Construction (Clubhouse) of Sedona. Architect was Doug Fredrickson Architects. Subcontractors include Shasta Commercial Pools, Phoenix Meyer and Lundahl Manufacturing Company, Phoenix; Loewen Design Group, Scottsdale; Prescott Valley Nursery, Prescott; Antonio Miguel LLC, Phoenix; Jarmer Electric Arizona, Inc.; and DC Sales.

“We’re pleased to debut the final phase of this resort-wide renovation, which showcases our deep commitment to our guests, the natural environment and Native American traditions,” said Mark Grenoble, president of Enchantment Group. “The concept behind the design is to bring the outdoors in and create open-air spaces while reshaping the resort guest experience to better meet the needs of today’s sophisticated guests.”

Within the redesigned Clubhouse facilities, guests will encounter a new arrival experience, three distinct dining experiences, and a larger main pool area. Integrated into the design of the new Clubhouse are historic elements from the original private residence that once sat onsite and still serves as the building’s foundation which include: 14-inch thick adobe brick from San Luis, Mexico, which mirror the shade of red found in the sandstone cliffs of the canyon; ceiling beams made of Douglas Fir featured throughout the space; and sliding glass walls which offer unobstructed views of the surrounding area.

Highlights of the new Clubhouse:

Virtual Check-In and Arrival Experience: Enchantment Resort’s newly launched virtual check-in process will use new technology to provide guests with a seamless arrival experience. Guests will be welcomed curbside by resort attendants who instantly check them in on electronic tablets. An informative concierge corner will be located inside the entrance as well as an expanded retail space leading to a scenic patio. As the central gathering place for guests, the Clubhouse includes a fireplace, relaxing lounge spaces where guests can unwind or socialize, and the resort’s collection of original works of southwestern art displayed throughout.

Signature Restaurant: A new signature restaurant will complement its environment with finely appointed wood finishes, tile, neutral tones and custom lighting to create a space that is contemporary and quietly seductive. The split level dining layout and glass doors open on to a verandah that showcases the scenic views from this elevated setting. A stylish new wine bar and lounge displays a wine cellar with over 2,000 bottles. The versatility of the restaurant allows for outdoor as well as indoor seating, ideal for tapas and cocktails, or dessert and an after-dinner drink while taking in Sedona’s unsurpassed surroundings.

Enchantment Resort DiningTastes of the Southwest at Tii Gavo: While Enchantment Resort’s casual dining restaurant still serves inspired Southwestern fare, it features a cozy indoor fireplace as well as a blend of seating styles of a traditional restaurant and lounge. Beyond the fireplace a small bar serves a variety of margaritas, a signature collection of tequilas, cocktails, regional beers and wine. The casual atmosphere marries a traditional western tavern with the comfort of a residential southwest desert theme. Most notable is Tii Gavo’s exterior circular patio and fire pit, where guests can dine by the warmth of an outdoor fireplace with striking views of the resort and the stunning red rock surroundings.

Renovated Pool Area and New Activities Center: Enchantment Resort’s pool area has been elevated to a whole new level – literally – with the existing pool and seating more than doubling in size and raised by 10 feet for 360-degree views of Boynton Canyon. The new main pool features an expanded deck and terrace area with chaise lounges, umbrellas, and private cabanas for individuals and small groups. A whirlpool spa, a well-stocked pool bar with small bites and an adjacent game room will keep things lively for both couples and families. Meanwhile, a new Activities Center will provide guests with a multitude of offerings to complement any vacation including tennis, croquet, biking, guided hikes, Native American programs and many more.

For more information on Enchantment Resort or to make reservations visit enchantmentresort.com or call (800) 826.4180.

ATA Profile: Mark Grenoble

Mark Grenoble
President, Enchantment Group

Not many professionals can say they grew up in their industry. Mark Grenoble is one of the few who can. He has worked in some capacity in the tourism industry since he was a teenager, and aside from a few years in real estate, he has never left the industry.

From humble beginnings as a hotel banquet waiter, Grenoble has risen to the ranks of president of the Scottsdale-based Enchantment Group, a company that provides spa and resort property development and luxury hotel management services. He founded the firm with senior executives of Enchantment Resort and Mii amo, a destination spa that has been ranked No. 1 in the world by Travel & Leisure. Yet, Grenoble doesn’t think his story is very unique.

“There are so many stories just like mine; started at 15, 16, 17 and have grown up in the business, have a passion for it and enjoy it,” he says. “I like the resort side of the hotel business even better. Everyone wants to be there. The business is fun in general. Most people in this business are very passionate about what they do.”

That passion has helped Grenoble etch out a successful career in an industry that has undergone many changes during his 25 years and counting. All his hard work and dedication has not gone unnoticed. Last year, Grenoble was named the Tourism Champion of the Year at the Arizona Governor’s Conference on Tourism.

Though he thoroughly enjoys the industry and his role within it, Grenoble is very frank about the future. Recent challenges have plagued this industry and Grenoble’s role in the Arizona Tourism Alliance is to educate the public on the value of tourism.

“Our leadership in the industry needs to be active and advocate. We need to educate business leaders and elected officials on the value,” he says. “We’re a major industry in the U.S. and the state. Millions are employed nationwide. It’s an industry that is an economic driver; it’s a career path and we need to educate people on the value of it.”

Tourism is a huge part of the state’s economy, especially in smaller, rural communities. Sedona is one example. The city does not have a property tax because tourism funds services for the town.

“Tourism drives the economy for the town and real estate values. It adds a quality of life. Sedona has a population between 10,000 and 15,000 people. All the activities, art galleries, etc. — as a resident you would never be able to do that without the tourism aspect of it,” Grenoble says.

One positive thing that has occurred as a result of this downturn, he adds, is that communities, and even some elected officials, are willing to invest in tourism dollars. They have begun to understand the value of it and the long-term benefit of the cities and the state as a whole.

Grenoble also was instrumental in adding a communications position to the Arizona Hotel & Lodging Association, a move that proved itself to be an excellent resource during last year’s trying times. The position bridged the gap between the industry and the public, and helped communicate the value of tourism.

“We’re trying to engage the public, elected officials and our membership, all the constituents of the tourism industry. We need to understand what we’re doing as an industry,” Grenoble says.

One way that Grenoble hopes to accomplish this is to include outside industries in tourism advocacy. The goals and missions for all industries is to bring economic stability to the state, and the best way to do so is to recognize the value of each industry and work together.

“We’re all intertwined, and that’s why we need to build alliances and bridges with those outside industries,” he says.

Another cause that Grenoble thinks could be helpful in aiding the tourism and travel industry in its recovery is a regulated school calendar that doesn’t begin until after Labor Day.

“It’s had a very positive uptick in taxes for states that have mandated school start after Labor Day,” Grenoble says.

He is currently lobbying supporters for this, but he remains focused on the main goal of tourism helping lead the state out of the economic downturn.

“I think the state has a lot going for it and I see the lights at the end of the tunnel,” Grenoble says.

Arizona Business Magazine

February 2010