marketing Archives

Lavidge expands staff to support growing client base

Content Marketing

LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, announced several new hires to manage its growing client base. LAVIDGE’s be creative, work smart, have fun mantra has been adopted by new and current employees across all divisions. Amy Singer joined the account service team as a senior account executive. Previously, she… Read More →

Put your marketing strategy on a wait-loss plan, everythingpossible

As we move tremendously close to 2015, most firms are in the midst of planning. And this planning is getting much more exciting for many as the key indicators of the economy are generally improving. I will recap the many strategic planning sessions I have participated in over the last six-plus difficult economic years…”We are… Read More →

The gamification of marketing


For centuries, games have been a paramount element of society. Now, marketers have found a way to harness the power of games to change the way businesses engage with customers. Gamification is the application of game intelligence and mechanics in non-game contexts to engage users. Hoping to capitalize on the more than 183 million active… Read More →

Swadish named Biltmore’s PR and marketing manager

Samantha Swadish

The Arizona Biltmore, A Waldorf Astoria Resort has appointed Samantha Swadish to the position of public relations and marketing manager, announced General Manager Sheila Foley. “With her years of experience at a sister Waldorf Astoria resort, she brings the in-depth, insider knowledge and experience to step right in and begin successfully guiding our extensive marketing,… Read More →

Op-Ed: Think ‘Frozen’ this summer for your marketing efforts


“Let it go! Let it go! Can’t hold it back anymore…” And in 11 words I have every reader doing one of two things—cringing that they will now have that song in their heads the rest of the day, or thinking of their child/grandchild singing this song with pure joy over and over and over… Read More →

Parsons Acquires Scottsdale-based Martz Agency


Valley entrepreneur and philanthropist Bob Parsons today announced the acquisition of Martz Agency by MP Agency, L.L.C., an organization owned by Parsons. The award-winning Scottsdale based marketing and public relations firm, which will be renamed Martz Parsons, will bring creative firepower to Parsons’ growing portfolio of businesses. Parsons has said that by looking at and… Read More →

Terrah Hancock Joins D.P. Electric

by in Newsmakers

D.P. Electric, Inc., headquartered in Tempe, recently hired Terrah Hancock as the head of its marketing department and to work closely with the business development team.  In announcing the appointment, Dan Puente President of D.P. Electric said: “We are excited to have Terrah join the DP family and look forward to the value she will… Read More →

Off Madison Ave Acquires Gordon Galloway


Phoenix-based marketing communications firm Off Madison Ave announced today its acquisition of Gordon Galloway, an integrated agency specializing in the casino gaming and entertainment industries. This is Off Madison Ave’s second acquisition in recent years – the firm acquired digital powerhouse Mighty Interactive in 2005 – and comes on the heels of a strategic merger… Read More →

Facebook Is Top Social Media Site for Marketing Spend


What are the hot spots for social media marketing in the coming year? According to a new survey by The Creative Group, more than six in 10 (62 percent) advertising and marketing executives interviewed said they expect companies to increase their spending on Facebook marketing in the next 12 months. This is up from 53… Read More →

Artigue Agency Expands Growing Sports Practice

Ray Headshot
by in Business News | Marketing | Sports

Local marketing communications firm, The Artigue Agency has announced the addition of several new clients to its growing sports practice.  Led by sports marketing veteran Ray Artigue, the firm’s new clients include Junior Golf Association of Arizona (JGAA), Naismith Basketball Hall of Fame, former Phoenix Suns star and NBA veteran Eddie Johnson, Patriot All-America at… Read More →

Kiehl's Since 1851 Arrives in Scottsdale

by in Beauty | Scottsdale News

The Store Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care preparations, opened its very first retail store in at Scottsdale Fashion Square. Kiehl’s is proud to offer visitors and the Scottsdale community the opportunity to discover the brand’s efficacious skin, hair and body care products, personalized customer service… Read More →

Fennemore Craig Hires Legal Marketing Professional

Whitney Murray

Fennemore Craig, a full-service law firm based in Phoenix, is expanding its marketing team hiring Whitney Murray. As Marketing Manager, Murray will oversee the firm’s advertising and public relations efforts for Fennemore Craig’s offices in Phoenix, Tucson, Denver, Las Vegas, Reno and Nogales. Relocating from Boston, Murray led marketing and new business efforts for Prince… Read More →

Making Your Marketing Stand Out: Are You Wearing Your Favorite Snow Boots In The Summer?


  So, we collected all of our stuff to head out the door and realized that my 4-year-old was not in tow. I called out to her and she said, “I’m coming. I just needed to get ready!” That was interesting, as I had already gotten her dressed, hair brushed, shoes on … Out she… Read More →

When Marketing and Money Meet


  I have found it interesting and disheartening that many firms have an unspoken wall between the day-to-day functions of accounting and the marketing activities. These are typically the polar opposites in your company — one is analytical and numbers-oriented; the other is people-oriented, set on promoting the firm, the creative side … and never… Read More →