marketing Archives

Impress Labs and Duo PR merge, form KiteRocket

Content Marketing

Impress Labs and Duo Public Relations Inc., both flourishing U.S. West Coast public relations and marketing firms, today announced the two agencies have merged. For the immediate future, the two brands will continue to operate under their existing agency names, though now they are part of the newly formed parent company KiteRocket LLC. The move… Read More →

What Arizona business is our most valuable brand?

downtown Phoenix

A recent report of the nation’s top 500 Most Valuable Brands found that retailer PetSmart is the state’s most valuable brand, followed by mining company Freeport-McMoRan. This year, PetSmart was ranked number one with a total brand value of $2.123 billion, a one percent increase from last year, according to Brand Finance US 500. Freeport-McMoRan… Read More →

Avnet, ASU launch innovation lab to spark growth

innovative lab

Phoenix-based Avnet, Inc. (NYSE:AVT), a leading global technology distributor, partnered with Arizona State University (ASU) and its Ira A. Fulton Schools of Engineering. The organizations collaborated to create the Avnet Innovation Lab, which is designed to spur economic growth in the technology sector and enable aspiring entrepreneurs to advance their innovations. The lab will provide critical business consultation and venture support to entrepreneurs… Read More →

Construction firm earns 2 marketing awards

Weitz Company
by in AZRE Magazine | Construction

The Weitz Company Phoenix office walked away as a two-time winner at the 3rd Annual SMPS Arizona Marketing Communication Awards (MCA) on Thursday, April 14. SMPS Arizona Marketing Communications Awards showcase the best and brightest creations of top local A/E/C marketing and business development professionals. The competition is friendly, but fierce, as leading industry marketers submit their… Read More →

Scottsdale-based Santy acquires L.A. PR firm

Internet Marketing Words, Off Madison Ave

Santy has acquired Los Angeles-based S+L Communications, a public relations agency with three decades of niche specialization in the fashion, action sports and outdoor industries. With the acquisition, S+L Communications becomes S+L PR, A Santy Company and taps into the digital prowess of the 20-year-old full service marketing agency, which is based in Scottsdale. Founded… Read More →

Westin La Paloma appoints sales, marketing director

Tucson Resorts: Westin La Paloma Resort & Spa

Westin La Paloma Resort & Spa appointed Julie Tainter as its director of sales and marketing. Tainter brings more than 30 years of experience, and she will collaborate with the resort’s sales, marketing, and public relations teams to drive sales and exceed revenue goals for the iconic 487 room desert property. Spearheading The Westin La Paloma Resort &… Read More →

MJ Insurance strengthens benefits consulting team

insurance

MJ Insurance added Melissa Winchester as an account manager to its benefits consulting team in Phoenix. Winchester is an experienced insurance professional with extensive expertise helping clients navigate the ever-changing employee benefits landscape. As an account manager, she will manage the marketing and renewal process for benefits clientele and provide proactive client service support. Winchester comes to MJ… Read More →

Amendola unveils redesigned Website

81270218

Public relations firm Amendola Communications, which specializes in healthcare and health information technology (HIT), redesigned its website to create an immediately meaningful experience for visitors. Along with information about Amendola’s services and capabilities, the new site showcases the agency’s broad portfolio of successful client campaigns, plus incisive, insider advice for healthcare and technology organizations seeking to… Read More →

Top 5 digital business tools you should be using

Marketing and strategy

Look at your phone.  No, I am serious look at it.  After you punch in your super secret passcode, count the number of apps you have on your phone. More than likely, you have about 44 total apps.  Now, count the number of apps that you use to promote or create sales. Be sure to… Read More →

Lavidge expands staff to support growing client base

Content Marketing

LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, announced several new hires to manage its growing client base. LAVIDGE’s be creative, work smart, have fun mantra has been adopted by new and current employees across all divisions. Amy Singer joined the account service team as a senior account executive. Previously, she… Read More →

Put your marketing strategy on a wait-loss plan

123RF.com, everythingpossible

As we move tremendously close to 2015, most firms are in the midst of planning. And this planning is getting much more exciting for many as the key indicators of the economy are generally improving. I will recap the many strategic planning sessions I have participated in over the last six-plus difficult economic years…”We are… Read More →

The gamification of marketing

gamification

For centuries, games have been a paramount element of society. Now, marketers have found a way to harness the power of games to change the way businesses engage with customers. Gamification is the application of game intelligence and mechanics in non-game contexts to engage users. Hoping to capitalize on the more than 183 million active… Read More →

Swadish named Biltmore’s PR and marketing manager

Samantha Swadish

The Arizona Biltmore, A Waldorf Astoria Resort has appointed Samantha Swadish to the position of public relations and marketing manager, announced General Manager Sheila Foley. “With her years of experience at a sister Waldorf Astoria resort, she brings the in-depth, insider knowledge and experience to step right in and begin successfully guiding our extensive marketing,… Read More →

Op-Ed: Think ‘Frozen’ this summer for your marketing efforts

iStock_000030075860Large

“Let it go! Let it go! Can’t hold it back anymore…” And in 11 words I have every reader doing one of two things—cringing that they will now have that song in their heads the rest of the day, or thinking of their child/grandchild singing this song with pure joy over and over and over… Read More →