marketing Archives

Off Madison Ave, SpinSix merge


Off Madison Ave, a Phoenix-based integrated marketing communications firm, and SpinSix, one of Arizona’s leading creative marketing firms announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members, making Off Madison Ave + SpinSix a drivingforce of integrated marketing in… Read More →

D-Backs To Sponsor Sports Career Speaker Series

dbacks speaker series

The Arizona Diamondbacks announced that they will host a Speaker Series throughout the season featuring D-backs executives and Phoenix-area business leaders as they field questions about their line of work in the sports industry. The Speaker Series is open to fans of all ages and will be held on the first base side of the… Read More →

Integrate Grows And Gives

integrate - marketing software company moves to scottsdale

Integrate, a Scottsdale-based marketing automation software company, is growing and giving this spring. Integrate is tripling its office space and preparing to hire 50 new employees. At the same time, the company is holding a food drive to help restock St. Mary’s Food Bank. Integrate is preparing to move its headquarters to Scottsdale Portales, increasing… Read More →

Skullcandy Uses BizBox To Create Mobile Events Center


Scottsdale-based BizBox, which encourages businesses to think outside of the box, is teaming with Skullcandy, Inc. (Nasdaq:SKUL), a performance lifestyle audio brand, known for doing just that. The result will be a one-of-a-kind mobile event presence that Skullcandy will use to market its products at events nationwide, naming it the Skullcandy “Crusher”. The Crusher will… Read More →

7 Marketing Tips To Help Grow Your Business

7 Marketing Tips & Strategies, Entourage Marketing
by in Marketing

Michael Hunter at Entourage Marketing provides you with seven marketing tips to help your business grow. 1. Create a catchy name and a solid brand The naming and presentation of your brand is vital. You want to create a name that both represents your product or service and is memorable. Recently, a new text messaging application… Read More →

Social Media Series: Companies Need To Set Parameters For Social Media Use At Work

Social Media at Work
by in Featured | Legal | Tech | Workforce

This article is part of an on-going, social media series. If you run a business and provide Internet-enabled computers to your employees, it is crucial that they understand how or if they can engage in social media while on the job.  Given how fast our world is moving, some would say that to prohibit employees… Read More →

Websites That Keep Track Of Some Of Your Information Aren’t All Bad

Online browsing
by in Columnist Spotlight | Tech

This weekend my wife and I went shopping for lighting — fixtures and lamps for some redecorating we’re doing. There’s a particular style we like and we found some things in different stores in town, but not a huge selection in that style. So, of course, the next thing I did was go online to… Read More →

Studies Show That Every Dollar Invested In Tourism Returns At Least Double That Amount

Enchantment Resort in Sedona - AZ Business Magazine Jan/Feb 2011

Forests of Saguaro cacti lit by fiery red and orange sunsets, gun-toting cowboys staging shoot-outs, and the Grand Canyon’s striated walls looming over the Colorado River. One would think these distinctly Arizona images could sell themselves. Unfortunately, Arizona’s tourism industry is learning the hard way that it takes more than just the state’s natural beauty… Read More →

Arizona Launches Innovative Media Campaign To Bring Back Tourists

Monument Valley in Arizona, part of the Arizona Office of Tourism's new marketing campaign - AZ Business Magazine Jan/Feb 2011

Arizona has gotten a bad rap as of late, with the added national backlash from the passage of SB 1070 making it even tougher for the state to climb out of the recession. But the Arizona Office of Tourism is fighting back, and it has only one word for you — monumental. It’s part of… Read More →

Two Valley Groups Are Working To Advance And Retain Women’s Role In The Financial Field

Advance And Retain Women’s Role In The Financial Field - AZ Business Magazine Nov/Dec 2010

It wasn’t so long ago that a typical business meeting at a banking or financial institution was dominated by the good ol’ boys network. Well, not anymore. Today, you are likely to see more women among the dark suits at the table. “I have watched women evolve,” says Deborah Bateman, executive vice president of specialty… Read More →

Bargains Fuel Groupon’s Success With Business Owners And Consumers

Groupon success with business owners and consumers
by in Marketing | Product Reviews

Since its launch in Nov. 2008, has grown to become a phenomenon – both in the business world and among people searching for a steal. uses the power of a group to get products and services at a 50- to 90-percent discount for its users. The discounts can be on anything from salon… Read More →

Social Media Hasn’t Reached Luxury Brands, Yet

by in Blogs | Executive Lifestyle | Tech

With celebs tweeting about everything from their morning latte to a product they’re peddling and Facebook taking over the world one movie at a time, you can’t go a day without being involved in social media. However, luxury brands, like Chanel and BMW, have yet to catch the social media bug. This article explains… Read More →

Greenway Health Goes Green In July

Walking to Work
by in Blogs | Green | Workforce

Most people would think you were crazy if you walked to work in Arizona’s July heat.  But at Greenway Health, that shows a commitment to the company’s green efforts. Some employees at Greenway Health are so committed to the July “Greenway Goes Green” month that they’re braving the scorching summer temperatures to bike and walk… Read More →

GM Electrifies Drivers With The Chevrolet Volt

Chevy Volt electric car, GM
by in Blogs | Green | Tech

General Motors announced today that its newest vehicle, the rechargeable electric Chevrolet Volt, should get 230 miles per gallon in city driving. Highway mileage estimates have not yet been released. Although the claims must first be verified by the Environmental Protection Agency, if they are true, they would beat out the current model of green… Read More →