marketing Archives

Making Your Marketing Stand Out: Are You Wearing Your Favorite Snow Boots In The Summer?

rsz_standout

  So, we collected all of our stuff to head out the door and realized that my 4-year-old was not in tow. I called out to her and she said, “I’m coming. I just needed to get ready!” That was interesting, as I had already gotten her dressed, hair brushed, shoes on … Out she… Read More →

When Marketing and Money Meet

rsz_dan

  I have found it interesting and disheartening that many firms have an unspoken wall between the day-to-day functions of accounting and the marketing activities. These are typically the polar opposites in your company — one is analytical and numbers-oriented; the other is people-oriented, set on promoting the firm, the creative side … and never… Read More →

Stand Out in Local Search Directories

Flash Websites
by in Featured | Marketing

A powerful local search strategy for your business is an essential component to a well-developed local marketing plan. Local search directories have improved in recent years, with the integration of Google+ and Google Places as well as updates to directories such as Yahoo, Yelp, Bing, etc. Incorporating local search directories into your marketing mix can… Read More →

‘Deal of the Year’ Recognized at May 7 Event

deal
by in Business News | Economy | Events

Maybe it didn’t seem like a big deal at the time. Or maybe it did. Either way, it’s about to enter the spotlight. It’s the “Deal of the Year,” an award given by the Association for Corporate Growth-Arizona to recognize a deal or transaction that took place in Arizona in the past year that had… Read More →

'Deal of the Year' Recognized at May 7 Event

deal
by in Business News | Economy | Events

Maybe it didn’t seem like a big deal at the time. Or maybe it did. Either way, it’s about to enter the spotlight. It’s the “Deal of the Year,” an award given by the Association for Corporate Growth-Arizona to recognize a deal or transaction that took place in Arizona in the past year that had… Read More →

It's Time For Marketing Spring Cleaning

rsz_spring-cleaning

  The weather is giving us top bragging rights to our friends and family in the Midwest and on the East Coast. We live for the open windows, patios, golf and spring training baseball games. It’s also a great time to do some meaningful spring cleaning — but we sort of get used to our… Read More →

Software firm picks Valley as U.S. HQ

Stealth Software CEO Gerard Warrens.

Stealth Software CEO Gerard Warrens announced Tuesday that the Netherlands-based company will locate its United States headquarters in Arizona, which the company selected over Austin, New York and Silicon Valley. The software development and marketing company based in Luxembourg announced plans to open its U.S. headquarters and hire 200 people in metropolitan Phoenix. Warrens said… Read More →

Make Your Marketing Resolutions Year-Round Successes

Marketing and strategy

  While we focus on self-improvement during this time of year, it is a bit discouraging to learn that 88% of all resolutions end in failure, according to a 2007 survey of more than 3,000 people by psychologist Richard Wiseman. The common reason for the inability to carry through with a change in our behavior… Read More →

Pope’s on Twitter – If You’re Marketing, You Should Be, Too

iphone
by in Featured | Marketing | Small Biz

His handle is @Pontifex and 85-year-old Pope Benedict XVI can tweet in eight different languages on his brand new Twitter account. On Dec. 12, the leader of the Roman Catholic Church tentatively typed out his first tweet on an iPad. It read, “Dear friends, I am pleased to get in touch with you through Twitter.… Read More →

Home builder uses social media to attract buyers

social.media
by in Featured | Marketing | Real Estate

Lennar Arizona has just surpassed 250,000 “views” on YouTube, has nearly 5500 Facebook “likes”, and 4,000 Twitter followers.  In fact, social media has become such a critical component of the Valley home builder that it has created a new “I Team”, standing for Information, Integrity and Internet. The five member I-Team is a strategic addition… Read More →

FDA picks Riester for anti-smoking campaign

87588741
by in Business News | Marketing | Small Biz

Adweek has reported that the FDA has picked six agencies — including Phoenix-based Riester, which has previously been involved in youth tobacco prevention advertising — to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process that began in September 2011, Grey,… Read More →

Ways To Boost Financial Performance In Face Of Economic Uncertainty

Miller Russell Associates
by in Columnist Spotlight | Economy | Finance

Here we are in a challenging economic environment that spans almost every industry. Every day we are reminded of this with still high unemployment rates, less than hoped for corporate financial results, bankruptcies and foreclosures, low consumer confidence, etc. With this news constantly put before us, I frequently hear from business colleagues that it isn’t… Read More →

Off Madison Ave, SpinSix merge

Internet Marketing Words, Off Madison Ave

Off Madison Ave a Phoenix-based integrated marketing communications firm, and SpinSix, one of Arizona’s leading creative marketing firms announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members, making Off Madison Ave + SpinSix a drivingforce of integrated marketing in… Read More →

D-Backs To Sponsor Sports Career Speaker Series

dbacks speaker series

The Arizona Diamondbacks announced that they will host a Speaker Series throughout the season featuring D-backs executives and Phoenix-area business leaders as they field questions about their line of work in the sports industry. The Speaker Series is open to fans of all ages and will be held on the first base side of the… Read More →