marketing Archives

Software firm picks Valley as U.S. HQ

Stealth Software CEO Gerard Warrens.

Stealth Software CEO Gerard Warrens announced Tuesday that the Netherlands-based company will locate its United States headquarters in Arizona, which the company selected over Austin, New York and Silicon Valley. The software development and marketing company based in Luxembourg announced plans to open its U.S. headquarters and hire 200 people in metropolitan Phoenix. Warrens said… Read More →

Make Your Marketing Resolutions Year-Round Successes

Marketing and strategy

  While we focus on self-improvement during this time of year, it is a bit discouraging to learn that 88% of all resolutions end in failure, according to a 2007 survey of more than 3,000 people by psychologist Richard Wiseman. The common reason for the inability to carry through with a change in our behavior… Read More →

Pope’s on Twitter – If You’re Marketing, You Should Be, Too

iphone
by in Featured | Marketing | Small Biz

His handle is @Pontifex and 85-year-old Pope Benedict XVI can tweet in eight different languages on his brand new Twitter account. On Dec. 12, the leader of the Roman Catholic Church tentatively typed out his first tweet on an iPad. It read, “Dear friends, I am pleased to get in touch with you through Twitter.… Read More →

Home builder uses social media to attract buyers

social.media
by in Featured | Marketing | Real Estate

Lennar Arizona has just surpassed 250,000 “views” on YouTube, has nearly 5500 Facebook “likes”, and 4,000 Twitter followers.  In fact, social media has become such a critical component of the Valley home builder that it has created a new “I Team”, standing for Information, Integrity and Internet. The five member I-Team is a strategic addition… Read More →

FDA picks Riester for anti-smoking campaign

87588741
by in Business News | Marketing | Small Biz

Adweek has reported that the FDA has picked six agencies — including Phoenix-based Riester, which has previously been involved in youth tobacco prevention advertising — to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process that began in September 2011, Grey,… Read More →

Ways To Boost Financial Performance In Face Of Economic Uncertainty

Miller Russell Associates
by in Columnist Spotlight | Economy | Finance

Here we are in a challenging economic environment that spans almost every industry. Every day we are reminded of this with still high unemployment rates, less than hoped for corporate financial results, bankruptcies and foreclosures, low consumer confidence, etc. With this news constantly put before us, I frequently hear from business colleagues that it isn’t… Read More →

Off Madison Ave, SpinSix merge

Internet Marketing Words, Off Madison Ave

Off Madison Ave a Phoenix-based integrated marketing communications firm, and SpinSix, one of Arizona’s leading creative marketing firms announced they have merged. Total capitalized billings of the company will be in excess of $50 million annually, supported by more than 50 staff members, making Off Madison Ave + SpinSix a drivingforce of integrated marketing in… Read More →

D-Backs To Sponsor Sports Career Speaker Series

dbacks speaker series

The Arizona Diamondbacks announced that they will host a Speaker Series throughout the season featuring D-backs executives and Phoenix-area business leaders as they field questions about their line of work in the sports industry. The Speaker Series is open to fans of all ages and will be held on the first base side of the… Read More →

Integrate Grows And Gives

integrate - marketing software company moves to scottsdale

Integrate, a Scottsdale-based marketing automation software company, is growing and giving this spring. Integrate is tripling its office space and preparing to hire 50 new employees. At the same time, the company is holding a food drive to help restock St. Mary’s Food Bank. Integrate is preparing to move its headquarters to Scottsdale Portales, increasing… Read More →

Skullcandy Uses BizBox To Create Mobile Events Center

bizbox

Scottsdale-based BizBox, which encourages businesses to think outside of the box, is teaming with Skullcandy, Inc. (Nasdaq:SKUL), a performance lifestyle audio brand, known for doing just that. The result will be a one-of-a-kind mobile event presence that Skullcandy will use to market its products at events nationwide, naming it the Skullcandy “Crusher”. The Crusher will… Read More →

7 Marketing Tips To Help Grow Your Business

7 Marketing Tips & Strategies, Entourage Marketing
by in Marketing

Michael Hunter at Entourage Marketing provides you with seven marketing tips to help your business grow. 1. Create a catchy name and a solid brand The naming and presentation of your brand is vital. You want to create a name that both represents your product or service and is memorable. Recently, a new text messaging application… Read More →

Social Media Series: Companies Need To Set Parameters For Social Media Use At Work

Social Media at Work
by in Featured | Legal | Tech | Workforce

This article is part of an on-going, social media series. If you run a business and provide Internet-enabled computers to your employees, it is crucial that they understand how or if they can engage in social media while on the job.  Given how fast our world is moving, some would say that to prohibit employees… Read More →

Websites That Keep Track Of Some Of Your Information Aren’t All Bad

Online browsing
by in Columnist Spotlight | Tech

This weekend my wife and I went shopping for lighting — fixtures and lamps for some redecorating we’re doing. There’s a particular style we like and we found some things in different stores in town, but not a huge selection in that style. So, of course, the next thing I did was go online to… Read More →

Studies Show That Every Dollar Invested In Tourism Returns At Least Double That Amount

Enchantment Resort in Sedona - AZ Business Magazine Jan/Feb 2011

Forests of Saguaro cacti lit by fiery red and orange sunsets, gun-toting cowboys staging shoot-outs, and the Grand Canyon’s striated walls looming over the Colorado River. One would think these distinctly Arizona images could sell themselves. Unfortunately, Arizona’s tourism industry is learning the hard way that it takes more than just the state’s natural beauty… Read More →