marketing campaign Archives

Flagstaff CVB Launches New Marketing Campaign

by in Business News | Marketing | Travel

Visitors planning a trip to Flagstaff this summer will see a brand new look when they research the destination online. The Flagstaff Convention and Visitors Bureau launched a new marketing campaign that drives potential visitors to the redesigned website, which went live on Tuesday, June 18. “We are excited to provide visitors with a… Read More →

Kiehl's Since 1851 Arrives in Scottsdale

by in Beauty | Scottsdale News

The Store Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care preparations, opened its very first retail store in at Scottsdale Fashion Square. Kiehl’s is proud to offer visitors and the Scottsdale community the opportunity to discover the brand’s efficacious skin, hair and body care products, personalized customer service… Read More →

Scottsdale Launches Warm-Weather Campaign

by in Business News | Marketing | Travel

The Scottsdale Convention & Visitors Bureau is promoting Scottsdale as a warm-weather destination in New York, Canada, and other top markets with the launch of its 2013 warm-weather marketing campaign. During February 2013, New Yorkers riding the 42nd Street subway will find themselves soaking up the sun in the Sonoran Desert, relaxing in a Scottsdale… Read More →

Cultivating A Success Relationship With A Marketing Agency

Marketing agency
by in Columnist Spotlight | Marketing

Whether you are running a small start-up or a Fortune 500 company, the planning and execution of a marketing campaign demands a variety of skills and knowledge. While most large organizations may have an in-house marketing department, big companies and small businesses alike find it advantageous to enlist the expertise of an outside marketing agency… Read More →

Maximize Marketing Coverage With Mobile Technology

Mobile Technology

Marketing with Mobile Technology: Maximize Coverage Using New Tools We all move quickly through our days, jumping from our computers to our phones to communicate information and share. While the changes in communication are moving at warp speed, companies can utilize the opportunity to expand its public relations campaigns and educate the public well beyond… Read More →

Lessons From Apple: Maximizing Public Relations Efforts

Maximizing Public Relations Efforts

When you are investing in real estate the mantra is, “location, location, location.” When it comes to an investment in marketing―and marketing is an investment―timing can make all the difference. Whether you are introducing a new product, opening the doors to a new business or simply wanting to promote existing products and services, a successful… Read More →

Adding A Splash Of Green To Your Marketing Campaign Can Help You Hit The Right Target Market

Green Marketing

What makes marketing a green product or service different from any other type of marketing campaign? In some ways, nothing; in other ways, green marketing can be a different animal. In addition to selling a product or service, green marketing seeks to change the way the buyer thinks about the product or service, encouraging a… Read More →

Arizona Launches Innovative Media Campaign To Bring Back Tourists

Monument Valley in Arizona, part of the Arizona Office of Tourism's new marketing campaign - AZ Business Magazine Jan/Feb 2011

Arizona has gotten a bad rap as of late, with the added national backlash from the passage of SB 1070 making it even tougher for the state to climb out of the recession. But the Arizona Office of Tourism is fighting back, and it has only one word for you — monumental. It’s part of… Read More →