marketing mix Archives

Beware of Blunders: Common Marketing Mistakes To Avoid

Marketing mistakes

The economic downturn has left many companies struggling to retain existing business, scrambling for ways to attract new business and seeking opportunities to cut costs. Decreasing marketing budgets seems to be a common solution — just look how many publications, creative agencies and printers have gone out of business due to a lack of revenue.… Read More →

Why Creating A Marketing Plan Matters

Creating a marketing plan
by in Columnist Spotlight | Marketing

A lot has been said about the importance of creating a marketing plan, but the task at hand often appears so daunting that many business owners and executives never get down to the business of tackling this challenge. Instead, they choose to simply approach things on a day-to-day basis, functioning in reactive mode rather than… Read More →