marketingworx Archives

Steve LeVine Entertainment & Public Relations new hire

Jamie Killin

Steve LeVine Entertainment & Public Relations (SLE) has announced the addition of Jamie Killin to the public relations and marketing department. With a bachelor’s degree in journalism and a master’s degree in mass communications, Killin graduated from Arizona State University in 2014 where she attended the Walter Cronkite School of Journalism and was a member… Read More →

Developing A Marketing Message: A Case Study Of Dr Pepper TEN’s Target Market

Photo: Flickr, theimpulsivebuy
by in Columnist Spotlight | Marketing

Creating a company or product’s marketing message can be daunting, but if you think in terms of everyday conversations, it may be an easier task to tackle. When developing marketing message, whether it is for a brochure, an advertisement, a website or even a social media post, the first thing to think about is who… Read More →

To Tweet Or Not To Tweet: The Benefits Of Twitter For Business


In February 2012, registered Twitter users officially hit 500 million. Despite the significantly growing population of tweeters ― approximately 11 new accounts are added every second ― there are many business people still asking, “Why should I be on Twitter?” The social media platform that limits posts to 140 characters appears to non-users as a… Read More →

Get Your Ads Noticed, And Other PR Lessons

Get your ads noticed

How to get your ads notice ― and other lessons in public relations Advertising can be vital to attracting attention to your business, but it’s not all that gets customers through the door. For companies touting consumer-related products and services, the role of public relations is crucial to extend the impact and credibility of advertising… Read More →

Understanding The Why And How Of Public Relations

Public Relations

Marketing and promotions focuses on selling the products and services a company provides. In most cases, for marketing to succeed, companies need to find ways to stand out from the crowd — which may explain the $1 million-plus spent on 30- and 60-second Super Bowl commercials showcasing some of the most outrageous and creative work… Read More →

Maximize Marketing Coverage With Mobile Technology

Mobile Technology

Marketing with Mobile Technology: Maximize Coverage Using New Tools We all move quickly through our days, jumping from our computers to our phones to communicate information and share. While the changes in communication are moving at warp speed, companies can utilize the opportunity to expand its public relations campaigns and educate the public well beyond… Read More →

Giant Lego Man: Marketing Scheme?

Giant Lego Man, Ego Leonard, Florida
by in Marketing

Here’s something you don’t hear all that often: a giant Lego man washed up on a Florida beach a couple weeks ago. That in itself is pretty odd, but this is actually the third such sculpture to be discovered since 2007. The first giant Lego man found in 2007 washed up around Zandvoort, in the… Read More →

Lessons From Apple: Maximizing Public Relations Efforts

Maximizing Public Relations Efforts

When you are investing in real estate the mantra is, “location, location, location.” When it comes to an investment in marketing―and marketing is an investment―timing can make all the difference. Whether you are introducing a new product, opening the doors to a new business or simply wanting to promote existing products and services, a successful… Read More →