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Consumer Behavior Sparks Ideas For New Products, Expanding Markets

consumer behavior

Marketing turns something old into something new: Consumer behavior sparks ideas for new products, expanding markets. Introducing a new product to market can take years of research and expense. Or it can be as simple as taking something already in existence and marketing it for a different purpose. Creating or discovering a whole new use… Read More →

Moving Forward: Social Media Marketing In 2012

social media marketing
by in Columnist Spotlight | Marketing

Moving forward: Thoughts on social media marketing in 2012 With the holidays upon us, the realities of the year’s end have set in. It’s time to begin clearing out inboxes, archiving 2011 files and preparing for 2012. It’s time for reflection and anticipation. When it comes to social media marketing in 2012, the first step… Read More →