Marsha Friedman Archives

Does Your Online Presence Pass the Truth Test?

by in Business News | Marketing

What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” and their supposed readers. Those comments appear to be written by people discussing the pros… Read More →

Social Media Changes Driving Some Marketers Buggy
by in Business News | Marketing | Tech

Social media is the most rapidly changing aspect of communications to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up. “I’m a big believer in social media marketing for my business, so when I started having a… Read More →