Tag Archives: Martz Parsons

Carrie Headshot

Carrie Martz up for international business award

Carrie Martz was named a Finalist in the Woman of the Year: Marketing, Advertising and Public Relations category in the 11th annual Stevie® Awards for Women in Business, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide.  The Stevie Awards have been hailed as the world’s premier business awards.

Gold, Silver and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York on Friday, November 14.  Nominated women executives and entrepreneurs from the U.S.A and several other countries are expected to attend.   The event will be broadcast live on radio in the U.S.A. (and simulcast worldwide) by Biz Talk Radio and taped for a later television broadcast.

More than 1,200 entries were submitted this year for consideration in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Women Helping Women, and Communications Campaign of the Year.

A trailblazer and icon in Arizona’s advertising industry, Martz has been leading her agency and its clients to local, regional and national prominence since 1980. With more than 30 years in the business, her sector experience includes real estate, hospitality, gaming, government, law, nonprofit and technology — to name a few.

Martz sold her Agency to Bob Parsons, founder of GoDaddy in October 2013. Now Martz Parsons is on a fast track for growth, including two new areas of expertise – digital and video content.

Martz’ tireless drive to learn, master and brand has made her a legend among her clients and has led to numerous accomplishments, such as 2009’s Toy of the Year with Zhu Zhu Pets™ and being named Businesswoman of the Year by the YWCA, Phoenix Chamber of Commerce Athena, Arizona Chamber of Commerce Athena, and a finalist in “Most Generous Company in America” awards by the late John F. Kennedy Jr. and the late Paul Newman.

“This isn’t a job to me, it’s a passion,” said Martz. “To be named a finalist among more than a thousand exceptional women from around the world is quite an honor.”

Finalists were chosen by more than 100 business professionals worldwide during preliminary judging.  Members of five final judging committees will determine the Gold, Silver and Bronze Stevie Award placements from among the Finalists during judging October 20-29.

“Every year we receive the most amazing and inspiring stories of achievement from women-owned and –run organizations around the world,” said Michael Gallagher, founder and president of the Stevie Awards.  “The first-round judges have told us how delighted they are with this year’s field of Finalists.  We’re looking forward to recognizing them in New York on November 14.”

Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women.

Go Daddy founder and former CEO Bob Parsons is resigning as executive chairman to spend time on other ventures.

Parsons Acquires Scottsdale-based Martz Agency

Valley entrepreneur and philanthropist Bob Parsons today announced the acquisition of Martz Agency by MP Agency, L.L.C., an organization owned by Parsons. The award-winning Scottsdale based marketing and public relations firm, which will be renamed Martz Parsons, will bring creative firepower to Parsons’ growing portfolio of businesses.

Parsons has said that by looking at and structuring their marketing as a revenue generator that makes money rather than an expense item, businesses are able to not only bring attention to their brand but also increase their revenue streams. Parsons’ numerous Valley based entities, including Harley-Davidson of Scottsdale, Go AZ Motorcycles, Spooky Fast Parts & Engineering, YAM Properties, The Bob & Renee Parsons Foundation and Scottsdale National Golf Club, will be using Martz Parsons as their agency of record. The agency will immediately add talent to keep pace with the growth.

Martz Agency, founded by Carrie Martz in 1980, is among the most highly regarded agencies in Arizona. Moving forward, Carrie Martz will assume the title of CEO and the agency will continue to serve its existing clients. Existing and future accounts, including Parsons personal enterprises, will be able to leverage the Agency’s unparalleled talent and newly expanded resources to further develop and empower their brands.

“I am thrilled that someone I consider to be a marketing genius has purchased the Agency,” said Carrie Martz.  “This is a once in a lifetime opportunity for our agency and for our clients. With Bob Parsons behind us, I believe our Agency will become even more value to the clients we serve.”

Bob Parsons, like Carrie Martz, is well-known for his intense focus on providing an excellent customer experience. Moving forward, clients can expect their accounts to be managed with the same level of personalized care that Martz Agency has delivered for the last 33 years.

“It’s no secret that I am passionate about marketing,” said Bob Parsons. “The formula is simple … great brands that deliver an uncontested customer experience thrive. Martz Agency brings years of experience, professionalism and enthusiasm to the table. Together, we should knock it out of the park.”

Martz Agency’s current client roster includes Yurbuds, Arizona Commerce Authority, Toronto based Pacific Links International, Valley of the Sun YMCA, Fennemore Craig, RLC Labs, One Neck, Mirabel, The Reef Residences at Atlantis, Estrella by Newland Communities, and Olympia Group.