Tag Archives: Martz Parsons


Martz Parsons is rebranded Big Yam

The Martz Parsons Agency has officially been renamed Big Yam, The Parsons Agency. Bob Parsons acquired Martz Agency in October 2013 and renamed it The Martz Parsons Agency. Since the original acquisition the agency has hired, trained and established a crew of nearly 50 agency professionals ready to execute on his vision for an all-encompassing branding machine. With the retirement of Carrie Martz and significant investments in new facilities, the agency is being renamed to reflect its unusual capabilities and its place in the YAM Worldwide family.

“We’ve assembled a very capable team,” said businessman and philanthropist Bob Parsons. “People that understand, no matter the size of your company, how to create campaigns that make an impact and, at the end of the day, do what matters most – ring the register.”

BIG YAM employs a total approach to marketing, delivering high-quality, industry-leading work. From branding, public relations and traditional creative, to digital media, website development and video production, the firm’s ability to produce everything in-house enables it to seamlessly deliver fully-integrated campaigns.

“The agency has been a strong supporter of the Valley of the Sun YMCA for many years. The PR team has been a huge asset in helping us tell the YMCA story of how we are transforming lives across Arizona…the team is responsive, professional and operated like a part of the Y family,” said Jim Diaz, Valley of the Sun YMCA VP of Marketing.  “Most recently we worked together to help transition our advertising to the digital age and last year took on the monumental task of building our website from scratch to help bring our mission to more Arizonans and to help usher us into the age of online transactions.  We are grateful for their capable work, expertise and dedication to our cause.”

Most recently, the BIG YAM team created and launched the Parsons Xtreme Golf (PXG) brand.  PXG, a nascent golf equipment company, has developed patented technology and a sophisticated manufacturing process that integrates high-performance alloys and elastomers to produce what are quickly being recognized as the finest golf clubs in the world. To differentiate the brand from other manufacturers and highlight its innovative technology, BIG YAM developed a look and feel for the company that is not only unconventional, but is also generating a buzz in the golf industry worldwide.

“Bob has a history of thinking outside the box, which dates back to when we worked together at GoDaddy and even to his earlier marketing endeavors,” said BIG YAM CEO Marianne Curran. “Bob has spent time sharing his marketing vision with our entire team, pushing them to embrace new thought processes to help grab attention and move the needle for our clients and their brands.”

To further enhance the agency’s ability to provide its clients with unrivaled service, development of a 30,000 square foot headquarters is underway, inclusive of a 4,000 square foot production studio facility. The state-of-the-art facility and studio in North Scottsdale will be part of the YAM Worldwide campus, BIG YAM’s parent company, and is scheduled to open its doors in spring 2016.  Specific capabilities and design of the facility will be unveiled in a sneak-peak to select media and guests later this year.

Carrie Headshot

Carrie Martz retiring from advertising

Carrie Martz, President and CEO of Martz Parsons, announced she has decided to retire from the ad agency world. After a successful 35-year career, Martz says it’s time for her to hang up the advertising towel.

Martz, a pioneer for women business owners in Arizona, started the Martz Agency in 1980. The agency grew to employ more than 60 people and opened offices in both Las Vegas and Scottsdale. In October 2013, she sold the company to Bob Parsons, forming Martz Parsons.

“The sale of Martz Agency to Bob Parsons in 2013 was a great decision. It enabled me to expand the team and attract nationally recognized talent. Additionally, the acquisition afforded me the opportunity to become more involved with the nonprofit organizations I support,” said Martz. “Today the agency is on a great path. With Bob at the helm, I have no doubt it will continue to grow into the nationally ranked agency we envisioned.  And now, for the first time in my life, I get to focus on my other passions, such as my family, the community and myself.” 

“Carrie’s accomplishments over the last 35 years are significant and will serve the agency well as it continues to expand,” said businessman and philanthropist Bob Parsons. “Carrie has built the foundation for a world-class agency and I am so pleased to have had the opportunity to work side-by-side with her. She is truly an industry great who will be missed.”

“Retiring is bittersweet for me,” Martz added. “I’m not walking away from work. I’m saying I’ve accomplished what I set out to do in a career I loved.”

With the retirement of Martz, Marianne Curran will step in as CEO of the agency. Curran is currently a Vice President at YAM Worldwide, which is the parent company of Bob Parsons’ many business ventures.

Curran will oversee the diverse and highly accomplished Martz Parsons leadership team that includes Chief Operating Officer Winnie Stolper, Chief Digital Officer David Richardson, Chief Creative Officer Patrick Kelley and Vice President of Growth Kelly Siegal.

Stolper brings a strong financial background to the Agency. Her experience includes being the former General Manager of KPNX-TV and Executive Director of the Super Bowl Host Committee. Richardson, joined the agency shortly after the acquisition. He has more than 30 years of agency experience, many spent creating and hosting websites for large, national clients like NASCAR, Pulte Homes, The Dial Corp., and Arizona Diamondbacks. Kelley has 20-plus years of marquee agency experience and has worked at several of the top creative shops in the world on brands that run the gamut from Xerox Corporation to Burger King and General Motors. Siegal has been with the company for more than eight years. Her knowledge of the industry and deep roots with the agency are key in development and growth both internally and externally.

However, it’s not only the leadership team that is growing. Martz Parsons has added several key creative directors, Web developers and account directors. The rapid growth over the last 16 months has given the agency the tools and resources to not only support more clients, but to also facilitate larger, more expansive needs of existing clients.

Carrie Headshot

Carrie Martz up for international business award

Carrie Martz was named a Finalist in the Woman of the Year: Marketing, Advertising and Public Relations category in the 11th annual Stevie® Awards for Women in Business, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide.  The Stevie Awards have been hailed as the world’s premier business awards.

Gold, Silver and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York on Friday, November 14.  Nominated women executives and entrepreneurs from the U.S.A and several other countries are expected to attend.   The event will be broadcast live on radio in the U.S.A. (and simulcast worldwide) by Biz Talk Radio and taped for a later television broadcast.

More than 1,200 entries were submitted this year for consideration in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Women Helping Women, and Communications Campaign of the Year.

A trailblazer and icon in Arizona’s advertising industry, Martz has been leading her agency and its clients to local, regional and national prominence since 1980. With more than 30 years in the business, her sector experience includes real estate, hospitality, gaming, government, law, nonprofit and technology — to name a few.

Martz sold her Agency to Bob Parsons, founder of GoDaddy in October 2013. Now Martz Parsons is on a fast track for growth, including two new areas of expertise – digital and video content.

Martz’ tireless drive to learn, master and brand has made her a legend among her clients and has led to numerous accomplishments, such as 2009’s Toy of the Year with Zhu Zhu Pets™ and being named Businesswoman of the Year by the YWCA, Phoenix Chamber of Commerce Athena, Arizona Chamber of Commerce Athena, and a finalist in “Most Generous Company in America” awards by the late John F. Kennedy Jr. and the late Paul Newman.

“This isn’t a job to me, it’s a passion,” said Martz. “To be named a finalist among more than a thousand exceptional women from around the world is quite an honor.”

Finalists were chosen by more than 100 business professionals worldwide during preliminary judging.  Members of five final judging committees will determine the Gold, Silver and Bronze Stevie Award placements from among the Finalists during judging October 20-29.

“Every year we receive the most amazing and inspiring stories of achievement from women-owned and –run organizations around the world,” said Michael Gallagher, founder and president of the Stevie Awards.  “The first-round judges have told us how delighted they are with this year’s field of Finalists.  We’re looking forward to recognizing them in New York on November 14.”

Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women.


Parsons Acquires Scottsdale-based Martz Agency

Valley entrepreneur and philanthropist Bob Parsons today announced the acquisition of Martz Agency by MP Agency, L.L.C., an organization owned by Parsons. The award-winning Scottsdale based marketing and public relations firm, which will be renamed Martz Parsons, will bring creative firepower to Parsons’ growing portfolio of businesses.

Parsons has said that by looking at and structuring their marketing as a revenue generator that makes money rather than an expense item, businesses are able to not only bring attention to their brand but also increase their revenue streams. Parsons’ numerous Valley based entities, including Harley-Davidson of Scottsdale, Go AZ Motorcycles, Spooky Fast Parts & Engineering, YAM Properties, The Bob & Renee Parsons Foundation and Scottsdale National Golf Club, will be using Martz Parsons as their agency of record. The agency will immediately add talent to keep pace with the growth.

Martz Agency, founded by Carrie Martz in 1980, is among the most highly regarded agencies in Arizona. Moving forward, Carrie Martz will assume the title of CEO and the agency will continue to serve its existing clients. Existing and future accounts, including Parsons personal enterprises, will be able to leverage the Agency’s unparalleled talent and newly expanded resources to further develop and empower their brands.

“I am thrilled that someone I consider to be a marketing genius has purchased the Agency,” said Carrie Martz.  “This is a once in a lifetime opportunity for our agency and for our clients. With Bob Parsons behind us, I believe our Agency will become even more value to the clients we serve.”

Bob Parsons, like Carrie Martz, is well-known for his intense focus on providing an excellent customer experience. Moving forward, clients can expect their accounts to be managed with the same level of personalized care that Martz Agency has delivered for the last 33 years.

“It’s no secret that I am passionate about marketing,” said Bob Parsons. “The formula is simple … great brands that deliver an uncontested customer experience thrive. Martz Agency brings years of experience, professionalism and enthusiasm to the table. Together, we should knock it out of the park.”

Martz Agency’s current client roster includes Yurbuds, Arizona Commerce Authority, Toronto based Pacific Links International, Valley of the Sun YMCA, Fennemore Craig, RLC Labs, One Neck, Mirabel, The Reef Residences at Atlantis, Estrella by Newland Communities, and Olympia Group.